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Customer-side market segmentation

  • US 7,353,184 B2
  • Filed: 03/07/2002
  • Issued: 04/01/2008
  • Est. Priority Date: 03/07/2002
  • Status: Active Grant
First Claim
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1. A system for customer-side market segmentation while preventing disclosure of sensitive customer information, comprising:

  • a non-merchant-controlled device that generates a category code based on a business-specific decision procedure and stores customer information, wherein the customer information is kept private from merchants based on specified criteria;

    a first merchant-controlled device that provides the business-specific decision procedure to the non-merchant-controlled device;

    a second merchant-controlled device that receives the category code from the non-merchant-controlled device; and

    a customer-controlled device that obtains the criteria used to keep information private.

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