Systems and methods for promoting customer loyalty on the Internet

• US 7,359,866 B2
• Filed: 06/19/2003
• Issued: 04/15/2008
• Est. Priority Date: 12/20/2000
• Status: Expired due to Fees

• Current Assignee: Maximiles
• Original Assignee: Maximiles
• Inventors: Farat, Jean-Luc
• Primary Examiner(s): Janvier; Jean D.
• Application Number:
  US10/465,272
• Publication Number:
  US 20040215512A1
• Time in Patent Office: 1,762 Days
• Field of Search: 705/14, 705/26, 705/27, 709/205, 709/217, 725/13, 707/501
• US Class Current: 705/14.27
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0226 Incentive systems for frequent usage, e.g. frequent flyer miles programs or point systems
• CPC Class Codes: G06Q 30/0236 Incentive or reward received by requiring registration or ID from user
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute

Abstract

A method for promoting customer loyalty including recording digital identification data regarding a visitor to sites in a first database including a registration table on a customer loyalty server of unique identifiers of registered visitors and selected data, registering on equipment of the visitor of a digital file containing an identifier assigned to the visitor, recording on a server of an affiliated merchant site a digital file producing a display of an active pictogram including a link to a point management computer program, the file including a unique identifier of the affiliated merchant, allocating reward points by recording in a database a table including an identifier of the visitor and a counter of the allocated points, preparing a response to an activation by a user of the link appearing on the page of the merchant'"'"'s site, a file including at least the digital identifier of the merchant and an identifier of the visitor, transmitting this file to the customer loyalty server, performing a search for the visitor'"'"'s identifier, incrementing the point counter in relation to the information contained in the digital file in the case in which the visitor is already registered, and transmitting a digital registration form in the contrary case.

Claims

1. A method for promoting customer loyalty comprising:

establishing on a customer loyalty server a first database for storing visitor identification data, the database comprising a registration table for storing unique identifiers of registered visitors;

establishing on the customer loyalty server a second database for storing merchant identification data, the identification data including unique merchant identifiers of affiliate merchants;

recording in the second database a unique merchant identifier and an associated profile of at least one affiliate merchant;

the customer loyalty server generating and transmitting to the at least one affiliate merchant a digital file for integrating onto the affiliate merchant'"'"'s website, the digital file comprising an HTML tag comprising a link to the customer loyalty server, the link being served by a common gateway interface (CGI) script;

upon a visitor'"'"'s access to the at least one affiliate merchant'"'"'s website, executing the CGI script, the CGI script generating a second digital file comprising;

the unique merchant identifier; and

if the visitor is registered, a unique identifier of the visitor previously recorded on equipment of the visitor;

transmitting the second digital file to the customer loyalty server for processing to determine whether the second digital file comprises the visitor'"'"'s unique identifier, thereby signaling to the customer loyalty server whether the visitor is registered;

if the visitor is registered, allocating reward points to the visitor according to the affiliate merchant'"'"'s profile by incrementing a counter associated with the visitor; and

transmitting to the visitor an active pictogram for displaying the allocated reward points, in the case where the visitor is registered, or transmitting a digital registration form to the visitor if the visitor is not registered.

2. The method according to claim 1, further comprising the steps of:

comparing digital data contained in the second digital file with a digital file of anomalies recorded on the customer loyalty server, and

incrementing the visitor'"'"'s counter only when said comparison is positive.

3. The method according to claim 1, further comprising transmission to the visitor'"'"'s equipment by the customer loyalty server a file producing a display of an information message regarding the visitor'"'"'s counter status.

4. The method according to claim 1, wherein the HTML tag provokes a request to the customer loyalty server to transmit an image of an active pictogram dependent on the satisfaction of a point allocation condition selected from the group consisting of (a) the visitor is unknown, (b) the visitor has already won reward points, and (c), the visitor presently wins reward points.

5. The method according to claim 1, further comprising

defining point allocation conditions in a profile file by the at least one affiliated merchant;

transmitting said profile file of point allocation conditions to the customer loyalty server,

wherein said step of incrementing the counter of allocated points is performed if the point allocation conditions are completely fulfilled.

6. The method according claim 5, wherein said profile file is transmitted by an electronic message from the at least one affiliated merchant to the customer loyalty server and is encrypted with a public key of the customer loyalty server and signed by a private key of the affiliated merchant.

7. The method according to claim 5, further comprising personalizing the point allocation conditions by selecting at least one parameter from the profile file and registering the parameter in a server table containing the merchant'"'"'s identifier and the point allocation parameters.

8. The method according to claim 1, further comprising affiliating a new merchant by registering a unique identifier and identity data of the new merchant in the second database of the customer loyalty server.

9. The method according to claim 1, further comprising the step of registering a new visitor, the registering step comprising recording a unique identifier of the new visitor in the registration table on the customer loyalty server.

10. The method according to claim 1, further comprising periodically counting points allocated by the affiliated merchant and transmitting an account to the affiliated merchant.

11. The method of claim 1, wherein the unique identifier of the visitor is a cookie.

12. The method according to claim 1, wherein the HTML tag is of the form of a relocated image (<

IMG SRC=“

xxxx”

>

) comprising the CGI request.

13. The method according to claim 1, wherein access to the affiliated merchant'"'"'s website results from a click from the visitor to call up a web page from a merchant server, and the method further integrating an additional HTML tag at the end of the web page, the additional tag calling up an additional script on the customer loyalty server to verify that the call follows a first call to access the web page.

14. The method according to claim 1, wherein the HTML tag comprises a parameter linked to a point allocation condition and to an active pictogram.