Content delivery frequency capping method
First Claim
Patent Images
1. A method for limiting the delivery of content in a communications network environment comprising:
- establishing the assumed frequencies with which subsets of a set of content elements have been viewed by individual users of the communications network environment;
evaluating the assumed frequencies with regard to predetermined frequency targets;
determining, from within a client computer of an individual user, whether or not the evaluation of the assumed frequencies warrants the delivery of alternate content;
providing a mechanism for the delivery of the alternate content; and
updating data stored in a communications network storage device to aid in determinations of whether the alternate content should be shown, wherein the data used in determining whether or not the frequency evaluation of the assumed frequencies with regard to predetermined frequency targets warrants the delivery of alternate content is stored in a web browser of the client computer.
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Abstract
A method for limiting the delivery of content, particularly advertisements intended to be displayed in a communications network environment, to individual recipients based on frequency considerations, including a method for storing statistical data relevant to making a determination about the limiting of content delivery and a method for providing alternate content in case it is decided that the original content should not be delivered to a recipient.
14 Citations
34 Claims
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1. A method for limiting the delivery of content in a communications network environment comprising:
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establishing the assumed frequencies with which subsets of a set of content elements have been viewed by individual users of the communications network environment; evaluating the assumed frequencies with regard to predetermined frequency targets; determining, from within a client computer of an individual user, whether or not the evaluation of the assumed frequencies warrants the delivery of alternate content; providing a mechanism for the delivery of the alternate content; and updating data stored in a communications network storage device to aid in determinations of whether the alternate content should be shown, wherein the data used in determining whether or not the frequency evaluation of the assumed frequencies with regard to predetermined frequency targets warrants the delivery of alternate content is stored in a web browser of the client computer. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. A method for limiting the delivery of content in a communications network environment comprising:
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establishing the assumed frequencies with which subsets of a set of content elements have been viewed by individual users of the communications network environment for subsets of a set of publishers; evaluating the assumed frequencies with regard to predetermined frequency targets; determining, from within a client computer of an individual user, whether or not the evaluation of the assumed frequencies warrants the delivery of alternate content; providing a mechanism for the delivery of the alternate content; and updating data stored in a communications network storage device to aid in determinations of whether the alternate content should be shown, wherein the data used in determining whether or not the frequency evaluation of the assumed frequencies with regard to predetermined frequency targets warrants the delivery of alternate content is stored on a communications network storage device other than in a web browser of the client computer. - View Dependent Claims (13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23)
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24. A method for limiting the delivery of content in a communications network environment, the method comprising:
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establishing assumed frequencies with which advertising content has been viewed by individual users of the communications network environment for subsets of a set of publishers; evaluating the assumed frequencies with regard to predetermined frequency targets; enabling the determination of whether or not the evaluation of the assumed frequencies warrants the delivery of alternate advertising content, wherein enabling the determination is made from within a client computer of an individual user; providing a mechanism to the publishers for the delivery of the alternate advertising content, wherein at least one of the publishers is provided a mechanism to provide the alternate advertising content that is independent of the other publishers; and updating data stored in a communications network storage device to aid in determinations of whether the alternate advertising content should be shown, wherein the data used in determining whether or not the frequency evaluation of the assumed frequencies with regard to predetermined frequency targets warrants the delivery of alternate advertising content is stored in at least one of a communications network storage device and a web browser of the client computer. - View Dependent Claims (25, 26, 27, 28)
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29. A method for limiting the delivery of content in a communications network environment, the method comprising:
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establishing assumed frequencies with which advertising content has been viewed by individual users of the communications network environment for subsets of a set of publishers; evaluating the assumed frequencies with regard to predetermined frequency targets; enabling the determination of whether or not the evaluation of the assumed frequencies warrants the delivery of alternate advertising content, wherein enabling the determination is made from within a client computer of an individual user; providing a mechanism for the delivery of the alternate advertising content that enables publishers in the communications network environment to provide the alternate content; and updating data stored in a communications network storage device to aid in determinations of whether the alternate content should be shown, wherein the data used in determining whether or not the frequency evaluation of the assumed frequencies with regard to predetermined frequency targets warrants the delivery of alternate advertising content is stored in at least one of a communications network storage device and a web browser of the client computer; wherein an absence of available data for determining whether or not the frequency evaluation of the assumed frequencies with regard to predetermined frequency targets warrants the delivery of alternate advertising content is interpreted in determining whether or not the delivery of alternate advertising content is warranted. - View Dependent Claims (30, 31, 32, 33, 34)
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Specification