Using viewership profiles for targeted promotion deployment
First Claim
1. A system for generating and using viewership profiles to facilitate distributing promotions based on the profiles of at least one network device, comprising:
- a promotion agent embedded in a network device for collecting viewership activity data of the network device;
a life-cycle manager server which receives the viewership activity data from the promotion agent and correlates the viewership activity data with program schedules to determine a viewer behavior associated with the network device;
the life-cycle manager server matches the determined viewer behavior to a group profile to determine a class of viewer associated with the network device;
the life-cycle manager server generates a viewership profile for the network device based on the correlated viewer behavior and the matched class of viewer associated with the network device, the generated viewership profile including the viewer behavior associated with the network device and the class of viewer associated with the network device;
the life-cycle manager server informing the network device of a type of individual on which distribution of promotions to the network device is based, by forwarding the viewership profile to the promotion agent, the viewership profile including long-term viewership activity data of the network device; and
the promotion agent collecting short-term viewership activity data of the network device and comparing the collected short-term activity data with the long-term activity data of the viewership profile in order to determine a type of individual presently interacting with the network device, the determined type of individual used to match the viewership profile with a membership criteria to generate a promotion group for distributing promotions.
3 Assignments
0 Petitions
Accused Products
Abstract
A system for generating viewership profiles to facilitate distributing promotions based on the profiles to one or more network devices, such as set top boxes. The system includes a promotion agent associated with each network device which collects viewing activity data of the network device. For example, the viewing activity data may include a channel the network device was tuned to, a time when the network device was tuned to the channel, and a time the network device was tuned away from the channel. The collected viewing activity data is then transmitted, for example, every twenty-four hours, to a life-cycle manager server, which also periodically receives a program schedule. The program schedule typically specifies the channel on which a particular program was displayed, as well as the time the program was shown. The life-cycle manager server correlates the viewing activity data with the program schedule to generate the viewership profile of the network device. The life cycle manager server determines the viewing behavior for four, eight, and twelve week periods, for example, or for a time period specified by a user.
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Citations
44 Claims
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1. A system for generating and using viewership profiles to facilitate distributing promotions based on the profiles of at least one network device, comprising:
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a promotion agent embedded in a network device for collecting viewership activity data of the network device; a life-cycle manager server which receives the viewership activity data from the promotion agent and correlates the viewership activity data with program schedules to determine a viewer behavior associated with the network device; the life-cycle manager server matches the determined viewer behavior to a group profile to determine a class of viewer associated with the network device; the life-cycle manager server generates a viewership profile for the network device based on the correlated viewer behavior and the matched class of viewer associated with the network device, the generated viewership profile including the viewer behavior associated with the network device and the class of viewer associated with the network device; the life-cycle manager server informing the network device of a type of individual on which distribution of promotions to the network device is based, by forwarding the viewership profile to the promotion agent, the viewership profile including long-term viewership activity data of the network device; and the promotion agent collecting short-term viewership activity data of the network device and comparing the collected short-term activity data with the long-term activity data of the viewership profile in order to determine a type of individual presently interacting with the network device, the determined type of individual used to match the viewership profile with a membership criteria to generate a promotion group for distributing promotions. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24)
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25. A method for generating and using viewership profiles to facilitate distributing promotions based on the profiles to at least one network device, comprising the steps of:
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collecting viewership activity data for a network device; correlating the viewership activity data with program schedules to determine a viewer behavior associated ,with the network device; matching the determined viewer behavior to a group profile to determine a class of viewer associated with the network device; generating a viewership profile for the network device based on the correlation and the matching, the generated viewership profile including the viewer behavior associated with the network device and the class of viewer associated with the network device; informing the network device of a type of individual on which distribution of promotions to the network device is based, by forwarding the viewership profile to the network device, the viewership profile including long-term viewership activity data of the network device; collecting short-term viewership activity data of the network device; and comparing the collected short-term viewership activity data with the long-term viewership activity data of the viewership profile in order to determine a type of individual presently interacting with the network device, the determined type of individual used to match the viewership profile with a membership criteria to generate a promotion group for distributing promotions. - View Dependent Claims (26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 42)
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43. A system for generating and using viewership profiles to facilitate distributing promotions based on the profiles of at least one network device, comprising:
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a promotion agent embedded in a network device for collecting viewership activity data of the network device; a life-cycle manager server which receives the viewership activity data from the promotion agent and correlates the viewership activity data with program schedules to determine a viewer behavior associated with the network device; the life-cycle manager server matches the determined viewer behavior to a group profile to determine a class of viewer associated with the network device; the life-cycle manager server generates a viewership profile for the network device based on the correlated viewer behavior and the matched class of viewer associated with the network device, the generated viewership profile including the viewer behavior associated with the network device and the class of viewer associated with the network device; the life-cycle manager server informing the network device of a type of individual on which distribution of promotions to the network device is based, by forwarding the viewership profile to the promotion agent, the viewership profile including long-term viewership activity data of the network device; and the promotion agent collecting short-term viewership activity data of the network device and comparing the collected short-term activity data with the long-term activity data of the viewership profile, transmitted from the life-cycle manager server to the promotion agent as a compressed version of the long-term activity data, in order to determine a type of individual presently interacting with the network device, the determined type of individual used to match the viewership profile with a membership criteria to generate a promotion group for distributing promotions.
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44. A method for generating and using viewership profiles to facilitate distributing promotions based on the profiles to at least one network device, comprising the steps of:
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collecting viewership activity data for a network device; correlating the viewership activity data with program schedules to determine a viewer behavior associated with the network device; matching the determined viewer behavior to a group profile to determine a class of viewer associated with the network device; generating a viewership profile for the network device based on the correlation and the matching, the generated viewership profile including the viewer behavior associated with the network device and the class of viewer associated with the network device; informing the network device of a type of individual on which distribution of promotions to the network device is based, by forwarding the viewership profile to the network device, the viewership profile including long-term viewership activity data of the network device; collecting short-term viewership activity data of the network device; and comparing the collected short-term viewership activity data with the long-term viewership activity data of the viewership profile, transmitted to the network device as a compressed version of the long-term activity data, in order to determine a type of individual presently interacting with the network device, the determined type of individual used to match the viewership profile with a membership criteria to generate a promotion group for distributing promotions.
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Specification