Advertising compliance monitoring system
First Claim
Patent Images
1. A system for monitoring compliance with an advertising program comprising:
- a backscatter tag associated with a sign that is placed in a specific location in accordance with a particular advertising program;
a backscatter reader that receives tag data from the backscatter tag; and
a computer that communicates with the backscatter reader and analyzes the tag data to determine whether the sign is in compliance with the particular advertising program.
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Accused Products
Abstract
An advertising compliance monitoring system is provided that includes a backscatter tag affixed to a sign or marketing material or shopper ID card, the tag communicating with a backscatter reader. The tag includes a memory for storing tag data and a transmitter. The tag transmits tag data to a reader automatically on a periodic basis or when interrogated. The tag data includes an identification number used to identify the tag associated with a particular sign, price, marketing material or shopper. This data is processed by a computer to determine compliance with and/or exposure to a particular advertising program.
177 Citations
104 Claims
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1. A system for monitoring compliance with an advertising program comprising:
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a backscatter tag associated with a sign that is placed in a specific location in accordance with a particular advertising program; a backscatter reader that receives tag data from the backscatter tag; and a computer that communicates with the backscatter reader and analyzes the tag data to determine whether the sign is in compliance with the particular advertising program. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 42, 43, 44, 45, 46, 47, 48)
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49. A system for monitoring consumer exposure to specific advertising comprising:
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a sign located in a store; a consumer carried card having a tag embedded therein; a reader disposed adjacent the sign that receives tag data from the tag when the tag is within a predetermined range; and a computer that communicates with the reader to determine the number of consumers that pass within the predetermined range. - View Dependent Claims (50, 51, 52)
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53. A method of monitoring compliance with an advertising program comprising:
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associating a backscattcr tag with a sign, the tag generating signals identifying the sign; using a backscattcr reader to receive the generated signals from the tag; and detennining whether the sign is located in a specified location in accordance with a particular advertising program. - View Dependent Claims (54, 55, 56, 57, 58, 59, 60, 61, 62, 63, 64, 65, 66, 67, 68, 69, 70)
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71. An object positioned for viewing by the public and capable of being monitored for identification and location comprising:
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identification indicia associated with the object; means for converting the identification indicia to an electronic signal and for transmitting the electronic signal at a given RF power level such that the electronic signal is only detected within a predetermined distance; and means for determining whether the object is located in a predetermined location. - View Dependent Claims (72, 73, 74, 75, 76, 77)
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78. An amplified backscatter tag comprising:
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a receiving antenna; a backscatter generator that produces a subcarrier and data signal; an RF amplifier, actuated by the subcarrier and data signal, that produces an amplified backscatter signal; a power source that provides power to the tag; and a transmitting antenna that transmits the amplified backscatter signal to a reader. - View Dependent Claims (79, 80, 81, 82, 83, 84, 85, 86, 87, 88, 89, 90)
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91. A method of increasing the transmission range of a backscatter tag, comprising:
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receiving an RE signal; generating a subcarrier and data signal; using the subcarrier and data signal to actuate an RE amplifier to produce an amplified backscatter signal; and transmitting the amplified backscatter signal to a reader. - View Dependent Claims (92, 93, 94, 95, 96, 97, 98, 99, 100, 101, 102, 103, 104)
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Specification