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Advertising compliance monitoring system

  • US 7,374,096 B2
  • Filed: 09/18/2003
  • Issued: 05/20/2008
  • Est. Priority Date: 11/21/2001
  • Status: Active Grant
First Claim
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1. A system for monitoring compliance with an advertising program comprising:

  • a backscatter tag associated with a sign that is placed in a specific location in accordance with a particular advertising program;

    a backscatter reader that receives tag data from the backscatter tag; and

    a computer that communicates with the backscatter reader and analyzes the tag data to determine whether the sign is in compliance with the particular advertising program.

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