Method and system for advertisement using internet browser with book-like interface

• US 7,376,582 B2
• Filed: 01/06/2004
• Issued: 05/20/2008
• Est. Priority Date: 10/12/2000
• Status: Expired due to Fees

• Current Assignee: Sino Star Global Ltd.
• Original Assignee: E-BOOK SYSTEMS PTE. LTD.
• Inventors: Ho, Seng Beng, Seet, Chern Hway, Chow, Chee Kwan, Tan, Eugene Eng Khian, Wan, Hong Khoon
• Primary Examiner(s): CHAMPAGNE, DONALD
• Application Number:
  US10/751,429
• Publication Number:
  US 20040138952A1
• Time in Patent Office: 1,596 Days
• Field of Search: 705/14
• US Class Current: 705/14.73
• CPC Class Codes: G06F 16/957 Browsing optimisation, e.g. caching or content distillation
• CPC Class Codes: G06F 3/0483 Interaction with page-structured environments, e.g. book metaphor
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

An electronic advertisement method and system for an Internet browser with a book-like page-based flipping interface. Full pages of electronic advertisements presented on the computer screen are possible without obstructing the viewing and reading of other contents. This benefits both the viewer as well as the advertiser. An advertisement matching/delivery system provides a novel method of inserting advertisements into content as well as a novel method for revenue sharing among the parties involved.

Claims

1. A method for electronically inserting advertisement into displayed content of an electronic book, comprising steps of:

organizing sequentially content of said electronic book into portions corresponding to more pages than what are simultaneously viewed on a single display;

dynamically inserting from a remote electronic archive an advertisement at a location within said content, said content now including said advertisement;

dividing said content including said advertisement into a plurality of discrete content amounts;

displaying at least two of said discrete content amounts on said single display, at least one of said two discrete amounts including said advertisement, said content including said advertisement embedded on a page that is displayed on said single display; and

advancing to a selected discrete content amount other than said at least two discrete content amounts, wherein

said advancing step comprises

displaying at least two pages simultaneously flipping across from at least one of book right-side to the book left-side and from the book left-side to the book right-side, a corresponding one of said at least two pages simultaneously flipping being said page displaying said content including said embedded advertisement, and

displaying a speed of browsing through the electronic book,

the number of the at least two simultaneously moving pages is proportional to a variable flipping speed, and

the speed of browsing through the electronic book is proportional to the variable flipping speed.

2. The method of claim 1, wherein said step of displaying at least two pages simultaneously flipping comprises:

displaying a plurality of pages flipping as a group.

3. The method of claim 1, wherein said step of displaying at least two pages simultaneously flipping further comprises:

displaying open pages of a first side of a book representation and a second side of said book representation at a fixed location with respect to said display screen as different pages of said book representation are displayed when moved from said first side to said second side of said book representation; and

displaying outer edges of said open pages on said second side of said book representation as moving away from a mid-point between said first side of said book representation and said second side of said book representation when said different pages are moved from said first side to said second side of said book representation.

4. The method of claim 1, wherein said step of displaying at least two pages simultaneously flipping further comprises one of:

displaying a first thickness image of a plurality of pages moving from said first side to said second side; and

displaying a second thickness image of a plurality of pages moving from said second side to said first side.

5. The method of claim 1, wherein said step of displaying at least two pages simultaneously flipping further comprises:

displaying a page simultaneously bending and moving across a display to reveal an underlying page.

6. The method of claim 1, wherein said step of displaying at least two pages simultaneously flipping further comprises:

displaying more than one page simultaneously moving across a display, an amount of said more than one page corresponding to an increased rate of browsing.

7. The method of claim 1, further comprising:

freezing a flipping page on a display.

8. The method of claim 1, further comprising:

entering an address indicator;

flipping a current page; and

displaying a new page containing content corresponding to said address indicator.

9. The method of claim 1, further comprising:

activating a link on a displayed page.

20. The method of claim 1, further comprising a step of:

displaying a jump cursor on at least one of said first thickness image and said second thickness image, corresponding to a selected page that is covered by other pages.

21. The method of claim 20, further comprising steps of:

actuating said jump cursor and flipping said other pages in a single flipping operation so as to open said book to said selected page.

22. The method of claim 1, further comprising steps of:

flipping and displaying content simultaneously on multiple flipping pages.

23. The method of claim 1, further comprising steps of:

increasing a flipping speed and displaying a greater number of flipping pages in response to increasing the flipping speed.

24. The method of claim 1, further comprising a step of:

displaying a set of pages as a collapsed fan display.

25. The method of claim 1, further comprising steps of:

jumping to a selected page on at least one of said first thickness image and second thickness image, and displaying an animated image of skipped pages as a group of flipping pages moving across the screen, a thickness of said group of flipping pages being proportional to a number of the skipped pages.

26. The method of claim 1, further comprising:

activating a link of a displayed page; and

advancing to a selected discrete content amount pointed to by said link.

27. The method of claim 1, wherein said step of inserting from a remote electronic archive comprises:

statically inserting from a remote electronic archive said advertisement at said location within said content, said content now including said advertisement.

10. A system for electronically inserting advertisement into displayed content, comprising:

means for organizing sequentially content of an electronic book into portions corresponding to more pages than what are simultaneously viewed on a single display;

means for dynamically inserting from a remote electronic archive an advertisement at a location within said content, said content now including said advertisement;

means for dividing said content including said advertisement into a plurality of discrete content amounts;

means for displaying at least two of said discrete content amounts on said single display, at least one of said two discrete amounts including said advertisement, said content including said advertisement embedded on a page that is displayed on said single display; and

means for advancing to a selected discrete content amount other than said at least two discrete content amounts, wherein

said means for advancing comprises

means for displaying at least two pages simultaneously flipping across from at least one of book right-side to the book left-side and from the book left-side to the book right-side, a corresponding one of said at least two pages simultaneously flipping being said page displaying said content including said embedded advertisement, and

means for displaying a speed of browsing through the electronic book,

the number of the at least two simultaneously moving pages is proportional to a variable flipping speed, and

the speed of browsing through the electronic book is proportional to the variable flipping speed.

11. The system of claim 10, wherein said means for displaying at least two pages simultaneously flipping comprises:

means for displaying a plurality of pages flipping as a group.

12. The system of claim 10, wherein said means for displaying at least two pages simultaneously flipping further comprises:

means for displaying open pages of a first side of a book representation and a second side of said book representation at a fixed location with respect to said display screen as different pages of said book representation are displayed when moved from said first side to said second side of said book representation; and

means for displaying outer edges of said open pages on said second side of said book representation as moving away from a mid-point between said first side of said book representation and said second side of said book representation when said different pages are moved from said first side to said second side of said book representation.

13. The system of claim 10, wherein said means for displaying at least two pages simultaneously flipping further comprises one of:

means for displaying a first thickness image of a plurality of pages moving from said first side to said second side; and

means for displaying a second thickness image of a plurality of pages moving from said second side to said first side.

14. The system of claim 10, wherein said means for displaying at least two pages simultaneously flipping further comprises:

means for displaying a page simultaneously bending and moving across a display to reveal an underlying page.

15. The system of claim 10, wherein said means for displaying at least two pages simultaneously flipping further comprises:

means for displaying more than one page simultaneously moving across a display, an amount of said more than one page corresponding to an increased rate of browsing.

16. The system of claim 10, further comprising:

means for freezing a flipping page on a display.

17. The system of claim 10, further comprising:

means for entering an address indicator;

means for flipping a current page; and

means for displaying a new page containing content corresponding to said address indicator.

18. The method of claim 10, further comprising:

means for activating a link on a displayed page.

28. The system of claim 10, wherein said means for inserting from a remote electronic archive comprises:

means for statically inserting from a remote electronic archive said advertisement at said location within said content, said content now including said advertisement.

19. A computer readable storage medium, including encoded computer program instructions that cause a computer to implement a method comprising:

organizing sequentially content of an electronic book into portions corresponding to more pages than what are simultaneously viewed on a single display;

dynamically inserting from a remote electronic archive an advertisement at a location within said content, said content now including said advertisement;

dividing said content including said advertisement into a plurality of discrete content amounts;

displaying at least two of said discrete content amounts on said single display, at least one of said two discrete amounts including said advertisement, said content including said advertisement embedded on a page that is displayed on said single display; and

advancing to a selected discrete content amount other than said at least two discrete content amounts, wherein

said instructions for advancing include instructions for

displaying at least two pages simultaneously flipping across from at least one of book right-side to the book left-side and from the book left-side to the book right-side, a corresponding one of said at least two pages simultaneously flipping being said page displaying said content including said embedded advertisement, and

displaying a speed of browsing through the electronic book,

the number of the at least two simultaneously moving pages is proportional to a variable flipping speed, and

the speed of browsing through the electronic book is proportional to the variable flipping speed.

29. The method of claim 19, further comprising:

statically inserting from a remote electronic archive said advertisement at said location within said content, said content now including said advertisement.