System and method for using a unique identifier to integrate an offline experience with an online experience
First Claim
1. A method of using a unique identifier to integrate an offline experience of a user with an online experience of the user, comprising:
- generating a unique identifier based on both an offline experience identifier and a user identifier, the offline experience identifier being operable to access at least one offline experience data item which is relevant to the offline experience, the user identifier being operable to access at least one user data item which is relevant to the user;
receiving the unique identifier during a transaction related to the online experience;
using the unique identifier to obtain at least one of the offline experience identifier and the user identifier; and
tailoring the online experience based on at least one offline experience data item and at least one user data item,wherein the unique identifier is a numerical result of a mathematical algorithm applied to the offline experience identifier and the user identifier.
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Abstract
A method of using a unique identifier to integrate an offline experience of a user with an online experience of the user. The method includes receiving a unique identifier during a transaction related to the online experience. The method further includes using the unique identifier to obtain at least one of an offline experience identifier and a user identifier, the offline experience identifier being usable to access at least one offline experience data item which is relevant to the offline experience, the user identifier being usable to access at least one user data item which is relevant to the user. The method further includes tailoring the online experience based on at least one offline experience data item and at least one user data item.
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Citations
58 Claims
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1. A method of using a unique identifier to integrate an offline experience of a user with an online experience of the user, comprising:
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generating a unique identifier based on both an offline experience identifier and a user identifier, the offline experience identifier being operable to access at least one offline experience data item which is relevant to the offline experience, the user identifier being operable to access at least one user data item which is relevant to the user; receiving the unique identifier during a transaction related to the online experience; using the unique identifier to obtain at least one of the offline experience identifier and the user identifier; and tailoring the online experience based on at least one offline experience data item and at least one user data item, wherein the unique identifier is a numerical result of a mathematical algorithm applied to the offline experience identifier and the user identifier. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14)
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15. A storage medium containing a software program capable of causing a system to execute actions in using a unique identifier to integrate an offline experience of a user with an online experience of the user, the actions comprising:
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generating a unique identifier based on an offline experience identifier and a user identifier, the offline experience identifier being usable to access at least one offline experience data item which is relevant to the offline experience, the user identifier being usable to access at least one user data item which is relevant to the user; receiving a unique identifier during a transaction related to the online experience; using the unique identifier to obtain at least one of the offline experience identifier and the user identifier, the offline experience identifier being usable to access at least one offline experience data item which is relevant to the offline experience, the user identifier being usable to access at least one user data item which is relevant to the user; and tailoring the online experience based on at least one offline experience data item and at least one user data item, wherein the unique identifier is a numerical result of a mathematical algorithm applied to the offline experience identifier and the user identifier. - View Dependent Claims (16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28)
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29. A system including a microprocessor operating under the control of at least one software program capable of causing the system to execute actions in using a unique identifier to integrate an offline experience of a user with an online experience of the user, the actions comprising:
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generating a unique identifier based on an offline experience identifier and a user identifier, the offline experience identifier being usable to access at least one offline experience data item which is relevant to the offline experience, the user identifier being usable to access at least one user data item which is relevant to the user; receiving the unique identifier during a transaction related to the online experience; using the unique identifier to obtain at least one of the offline experience identifier and the user identifier; and tailoring the online experience based on at least one offline experience data item and at least one user data item, wherein the unique identifier is a numerical result of a mathematical algorithm applied to the offline experience identifier and the user identifier. - View Dependent Claims (30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 42)
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43. A system capable of using a unique identifier to integrate an offline experience of a user with an online experience of a user, comprising:
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means for generating a unique identifier based on an offline experience identifier and a user identifier, the offline experience identifier being usable to access at least one offline experience data item which is relevant to the offline experience, the user identifier being usable to access at least one user data item which is relevant to the user; means for receiving a unique identifier during a transaction related to the online experience; means for using the unique identifier to obtain at least one of an offline experience identifier and a user identifier; and means for tailoring the online experience based on at least one offline experience data item and at least one user data item, wherein the unique identifier is a numerical result of a mathematical algorithm applied to the offline experience identifier and the user identifier. - View Dependent Claims (44, 45, 46, 47, 48, 49, 50, 51, 52, 53, 54, 55, 56, 58)
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57. A method of using a unique identifier to integrate an offline experience of a user with an online experience of the user, comprising:
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generating a unique identifier based on an offline experience identifier and a user identifier, receiving the unique identifier during a transaction related to the online experience; using the unique identifier to obtain at least one of the offline experience identifier and the user identifier, the offline experience identifier being usable to access at least one offline experience data item which is relevant to the offline experience, the user identifier being usable to access at least one user data item which is relevant to the user; tailoring the online experience based on at least one offline experience data item and at least one user data item; prompting the user to enter time and venue information associated with when and where a media broadcast was transmitted; and accessing a list of previous media broadcasts of the entered venue by the entered time and identifying a media selection associated with the time, wherein the unique identifier is a numerical result of a mathematical algorithm applied to the offline experience identifier and the user identifier.
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Specification