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System and method for using a unique identifier to integrate an offline experience with an online experience

  • US 7,376,592 B2
  • Filed: 07/26/2002
  • Issued: 05/20/2008
  • Est. Priority Date: 07/26/2002
  • Status: Expired due to Fees
First Claim
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1. A method of using a unique identifier to integrate an offline experience of a user with an online experience of the user, comprising:

  • generating a unique identifier based on both an offline experience identifier and a user identifier, the offline experience identifier being operable to access at least one offline experience data item which is relevant to the offline experience, the user identifier being operable to access at least one user data item which is relevant to the user;

    receiving the unique identifier during a transaction related to the online experience;

    using the unique identifier to obtain at least one of the offline experience identifier and the user identifier; and

    tailoring the online experience based on at least one offline experience data item and at least one user data item,wherein the unique identifier is a numerical result of a mathematical algorithm applied to the offline experience identifier and the user identifier.

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