ATM customer marketing system
First Claim
1. A method comprising:
- a) conducting a financial transaction through operation of an ATM, wherein the transaction includes receiving an identifying input from a user and communicating with a financial transaction computer remote from the ATM;
b) during at least a portion of step (a) presenting at least one marketing output at the ATM responsive to communication with a marketing computer remote from the ATM and different from the financial transaction computer.
12 Assignments
0 Petitions
Accused Products
Abstract
A marketing system includes a plurality of automated transaction machines (74, 76, 78, 80, 82, 84, 86). The automated transaction machines operate to carry out financial transactions with associated host computers (90, 94, 100, 104). Marketing presentations are stored on and output from the transaction machines responsive to messages exchanged with a market message server (110) which is connected to the automated transaction machines through a network (108). The connection to the automated transaction machines, which provides delivery of the market presentation materials and which causes the output of presentations, is generally independent of the messages associated with authorizing financial transactions. Some described embodiments of the invention enable presenting marketing campaigns to users of the transaction machines. The marketing campaigns may include sequences of presentations that are output on a targeted basis to particular users.
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Citations
36 Claims
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1. A method comprising:
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a) conducting a financial transaction through operation of an ATM, wherein the transaction includes receiving an identifying input from a user and communicating with a financial transaction computer remote from the ATM; b) during at least a portion of step (a) presenting at least one marketing output at the ATM responsive to communication with a marketing computer remote from the ATM and different from the financial transaction computer. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26)
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27. A method comprising:
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a) loading data corresponding to a plurality of marketing presentations into at least one data store at a cash dispensing ATM; b) conducting a financial transaction for a user through operation of the ATM, wherein in conducting the financial transaction the ATM communicates with at least one first remote computer; c) receiving a message at the ATM from at least one second remote computer during the financial transaction, wherein the message includes presentation identifying data, wherein the presentation identifying data corresponds to at least one of the marketing presentations; d) providing the at least one of the marketing presentations to the user through an output device of the ATM responsive to the message received in (c). - View Dependent Claims (28, 29, 30, 31, 32, 33, 34)
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35. A method comprising:
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in a system including an ATM, a first computer, and a second computer, wherein the ATM is operative to communicate with the first computer independently of the second computer, wherein the ATM is operative to communicate with the second computer independently of the first computer, wherein the first computer is remotely located from the ATM, wherein the second computer is remotely located from the ATM, wherein the second computer differs from the first computer, wherein the ATM includes transaction function devices, wherein at least one of the transaction function devices comprises a cash dispenser operative to dispense cash, wherein at least one of the transaction function devices comprises an input device, wherein at least one of the transaction function devices comprises an output device, and wherein the output device is operative to present at least one output through the ATM; (a) conducting at least a portion of a transaction through operation of the ATM, wherein the transaction includes presenting at least one output through the output device; (b) receiving with the input device at least one input from a user of the ATM, wherein the receiving occurs during at least a portion of step (a); (c) communicating data between the ATM and the first computer, wherein the communicating occurs during at least a portion of step (a); (d) communicating data between the ATM and the second computer, wherein the communicating occurs during at least a portion of step (a); (e) presenting an output through the output device during at least a portion of step (a) responsive to the communicating in step (d), wherein the second computer causes the output to be presented. - View Dependent Claims (36)
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Specification