Post-session internet advertising system

• US 7,386,555 B2
• Filed: 02/23/2004
• Issued: 06/10/2008
• Est. Priority Date: 05/26/2000
• Status: Expired due to Fees

• Current Assignee: ExitExchange Corporation
• Original Assignee: ExitExchange Corporation
• Inventors: Middleton, Matthew G., Bloodgood, Robert D. III, Vilcauskas, Andrew J. Jr.
• Primary Examiner(s): Wassum; Luke S
• Application Number:
  US10/784,663
• Publication Number:
  US 20050022117A1
• Time in Patent Office: 1,569 Days
• Field of Search: None
• US Class Current: 1/1
• CPC Class Codes: G06Q 10/06 Resources, workflows, human or project management; Enterprise or organisation planning; Enterprise or organisation modelling
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0253 During e-commerce, i.e. online transactions
• CPC Class Codes: G06Q 30/0264 based upon schedule
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: Y10S 707/99945 Object-oriented database structure processing

Abstract

The present invention is directed to a post-session advertising system that may be used in media such as computers, personal digital assistants, telephones, televisions, radios, and similar devices. In one preferred embodiment, a first display is viewed in a first platform in the foreground of a media by a viewer. A viewer initiates a load triggering event and in response, a post-session platform is opened to display a post-session display in the background of the media. Significantly, in the preferred embodiment, the post-session platform stays in said background until a view triggering event occurs. The type of platform and display used will depend significantly on the media. In one preferred embodiment of the present invention an optional focus timer is activated by the view triggering event to allow an accurate assessment of the actual time a viewer focuses on the display in the post-session platform. In another alternate preferred embodiment of the present invention, the number of post-session platforms is limited to, for example, one platform.

Claims

1. A system for Internet advertising for use in a media capable of simultaneously maintaining a foreground window and at least one background window and capable of displaying plural browsers, each in a selective one of a said foreground window and a said background window, said browsers for selectively browsing the Internet, said system comprising:

(a) a media that interacts with a display device to display to a user at least one browser, each said at least one browser within a respective window and a script handler that invokes a post-session procedure in said media, said post-session procedure opening a second browser in a said background window while said first browser is simultaneously displayed in said foreground window, said first browser in said foreground window obscuring at least a portion of said second browser in said background window; and

(b) an event handler that receives from an Internet address, a link to an advertisement and loads said advertisement into said second browser while said second browser is in a said background window;

wherein

(c) said event handler maintains said second browser in said background window until the occurrence of a user-initiated action made after said second browser is opened in said background window, said event handler being free from instructions capable of automatically, without user interaction, causing said second browser in said background window to replace said first browser as said foreground window such that said first browser is then maintained in a background window at least partially behind said second browser, during a time interval beginning incrementally before said advertisement has completely finished loading in said second browser and ending at a time incrementally after a user action navigates said first browser to a different web site than that loaded in said first browser when said event handler received said advertisement.

2. The system of claim 1 where said first browser completely obscures said second browser at a time prior to said view triggering event.

3. The system of claim 2 where said second browser is opened in response to a load-triggering event that comprises at least one of:

(a) clicking on an off-site link;

(b) entering a new address;

(c) refreshing a web site

(d) exiting a web site; and

(e) being redirected to a web site.

4. The system of claim 1 where said script handler delays invocation of said post-session procedure for a predetermined time period.

5. The system of claim 4 where said script handler cancels invocation of said post-session procedure if a user loads a new web site in said first browser before said predetermined time period has elapsed.

6. The system of claim 1 including a focus timer that tracks the duration that said second browser is displayed in said foreground window.

7. The system of claim 1 where said media comprises one of a computer, a PDA, a cell phone, and a television.

8. The system of claim 1 where said event handler selects and returns one of a plurality of advertisements maintained at an Internet address.

9. The system of claim 8 capable of opening a plurality of second browsers, each maintained in a separate said background window, said event handler capable of receiving a link to an advertisement for each said second browser and loading a respective said advertisement into each said second browser while each said second browser remains in its respective said background window.

10. A post-session advertising method for use in a media capable of simultaneously maintaining at least one background window and a foreground window, and capable of displaying plural browsers, each in a selective one of a said foreground window and a said background window, said method comprising the steps of:

(a) embedding post-session instructions into a media that interacts with a display device to display to a user at least one browser, each said at least one browser within a respective window;

(b) said post-session instructions opening a second browser in a said background window while said first browser is being displayed in said foreground window such that said first browser obscures at least a portion of said second browser;

(c) said post-session instructions receiving a link to an advertisement;

(d) loading said advertisement into said second browser while said second browser is in said background window; and

(e) maintaining said second browser in said background window until the occurrence of a user-initiated action made after said second browser is opened in said background window, said post-session instructions being free from instructions capable of automatically, without user interaction, causing said second browser in said background window to replace said first browser as said foreground window such that said first browser is then maintained in a background window at least partially behind said second browser, during a time interval beginning incrementally before said advertisement has completely finished loading in said second browser and ending at a time incrementally after a user action navigates said first browser to a different web site than that displayed in said first browser when said advertisement began loading into said second browser.

11. The method of claim 10 where said first browser completely obscures said second browser at a time prior to said view triggering event.

12. The method of claim 10 where said second browser is opened in response to a load-triggering event that comprises at least one of:

(a) clicking on an off-site link;

(b) entering a new address;

(c) refreshing a web site

(d) exiting a web site; and

(e) being redirected to a web site.

13. The method of claim 10 where implementation of said post-session instructions is delayed for a predetermined time period.

14. The method of claim 13 where implementation of said post-session instructions is canceled if a user loads a new web site in said first browser before said predetermined time period has elapsed.

15. The method of claim 10 including the step of tracking the duration that said second browser is displayed in said foreground window.

16. The method of claim 10 where said media comprises one of a computer, a PDA, a cell phone, and a television.

17. The method of claim 10 where an event handler selects and returns one of a plurality of advertisements maintained at an Internet address.

18. The method of claim 17 where a plurality of second browsers are opened, each maintained in a separate said background window, and a link is received to an advertisement for each said second browser and a respective said advertisement being loaded into each said second browser while each said second browser remains in its respective said background window.

19. A system for Internet advertising for use in a media capable of simultaneously maintaining a foreground window and at least one background window and capable of displaying plural browsers, each in a selective one of a said foreground window and a said background window, said browsers for selectively browsing the Internet, said system comprising:

(a) a media that interacts with a display device to display to a user at least one browser, each said at least one browser within a respective window, and a script handler that invokes post-session instructions in said media, said post-session procedure opening a second browser in a said background window while said first browser is simultaneously displayed in said foreground window;

(b) an event handler that receives from an Internet address, a link to an advertisement and loads said advertisement into said second browser while said second browser is in a said background window such that said advertisement, when loaded, is at least partially obscured by said first browser; and

wherein

(c) said post-session instructions maintain said second browser in said background window until the occurrence of a user-initiated action made after said second browser is opened in said background window, said event handler being free from instructions capable of automatically, without user interaction, causing said second browser in said background window to replace said first browser as said foreground window such that said first browser is then maintained in a background window at least partially behind said second browser, during a time interval beginning incrementally before said advertisement has completely finished loading in said second browser and ending at a time incrementally after a user action navigates said first browser to a different web site than that loaded in said first browser when said event handler received said advertisement.

20. The system of claim 19 wherein said advertisement is completely obscured by said first browser at a time immediately subsequent to said advertisement being completely loaded into said second browser.