System for archiving scene props

• US 7,388,496 B1
• Filed: 10/12/2007
• Issued: 06/17/2008
• Est. Priority Date: 10/12/2007
• Status: Active Grant

• Current Assignee: Meta Platforms, Inc. (f/k/a Facebook, Inc.)
• Original Assignee: International Business Machines Corporation
• Inventors: Kirkland, Dustin, Paranjape, Ameet M., Halcrow, Michael A.
• Primary Examiner(s): TWEEL JR, JOHN ALEXANDER
• Application Number:
  US11/871,424
• Time in Patent Office: 249 Days
• Field of Search: 340/572.1, 348/239, 725/60, 725/115, 725/145, 705/7, 705/10, 705/14
• US Class Current: 340/572.1
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising

Abstract

A system for identifying product placement props in a scene, the system includes: one or more cameras individually equipped with radio frequency identification (RFID) readers for filming or recording a scene for audio/video (A/V) content; one or more product placement props each having an RFID tag affixed thereon representing product placements within the scene; wherein the RFID readers interrogate the RFID tags to determine product placement prop related information including: which of the one or more product placement props are in the scene, and the one or more product placement props relative location with respect to the one or more cameras; and one or more recording devices for retaining the A/V content and the product placement prop related information.

Claims

1. A system for identifying product placement props in a scene, the system comprising:

one or more cameras, individually equipped with radio frequency identification (RFID) readers, for filming or recording a scene for audio/video (A/V) content;

one or more product placement props each having an RFID tag affixed thereon representing product placements within the scene;

wherein the RFID readers interrogate the RFID tags to determine product placement prop related information including;

which of the one or more product placement props are in the scene, and the relative location of one or more product placement props with respect to the one or more cameras;

wherein the RFID tags interrogated by each of the RFID readers are determined in response to a vision field of the one or more cameras;

wherein the vision field of the one or more cameras is defined as a range and specified viewing angle of each of the one or more cameras;

wherein the RFID tags affixed to the one or more product placement props outside the vision field of the one or more cameras are not interrogated;

wherein the relative positional information of the one or more product placement props to the one or more cameras is determined by a level of delay in receiving a response from an interrogated RFID tag at individual RFID readers;

one or more recording devices for retaining Audio/Visual content and product placement prop related information;

wherein the Audio/Visual content is synchronized with the product placement prop related information to form program footage; and

wherein combined program footage retains the product placement prop related information.

2. The system of claim 1, wherein recorded relative positional information for the product placement props is utilized in a searchable database that can be queried based on product name, scenes in which the product placement prop is present, the position of the product placement prop within the scene, and the amount of time a product placement prop is in view.

3. The system of claim 2, wherein the searchable database is utilized to determine advertising fees;

wherein the advertising fees are determined based on amount of screen time for the product placement prop and position of the product placement prop on the screen.