Method for selecting cosmetics

• US 7,392,204 B1
• Filed: 09/21/2000
• Issued: 06/24/2008
• Est. Priority Date: 10/01/1999
• Status: Expired due to Fees

• Current Assignee: Shiseido Company Limited
• Original Assignee: Shiseido Company Limited
• Inventors: Matsumoto, Kyoko, Goto, Yasuo, Takeda, Takeshi
• Primary Examiner(s): Morgan; Robert W
• Application Number:
  US09/666,184
• Time in Patent Office: 2,833 Days
• Field of Search: 434/100, 382/100
• US Class Current: 705/7.32
• CPC Class Codes: A45D 44/005 for selecting or displaying personal cosmetic colours or hairstyle
• CPC Class Codes: G06Q 30/0203 Market surveys; Market polls
• CPC Class Codes: G06Q 30/06 Buying, selling or leasing transactions

Abstract

An average face composition is produced by computer graphic methods surveying average facial features, skin color, lip color and eye color among plural faces representing different human races. Enquiries are performed among a plurality of different people to receive their replies to questions on the obtained faces on which various cosmetics were furnished. The collected comments were analyzed to prepare color maps, whereby necessary information and images were established to enable selection of suitable cosmetics.

Claims

1. A method for selecting suitable eye shadow and/or rouge cosmetics, which comprises:

obtaining through computer graphic methods an average face composition of each of a plurality of races by a survey of average facial features, skin color, lip color and eye color of a plurality of people;

performing enquiries among a plurality of different races of people for the average face on which eye shadow and rouge are furnished to receive resulting eye shadow and rouge opinions of those people;

collecting the resulting opinions and showing results as color maps and image maps of the plurality of races based on an analysis of said resulting opinions by computer;

obtaining color information from said color maps and image maps of the plurality of races, in order to find matching eye shadow and rouge colors and desirable images; and

selecting suitable eye shadow and/or rouge cosmetics based upon said matching eye shadow and rouge colors and desirable images.

2. A method for selecting suitable eye shadow and rouge cosmetics according to claim 1, wherein color maps to obtain information based on enquiries are produced in accordance with different races.

3. A method for selecting suitable eye shadow and rouge cosmetics according to claim 1, wherein the color maps based on enquiries are produced in accordance with different eye color and by obtaining maps where desirable images are clarified for selection.

4. A method for selecting suitable eye shadow and rouge cosmetics according to claim 1, wherein the color maps comprise charts having a horizontal axis showing hues and a longitudinal axis showing tones.

5. A method for selecting suitable eye shadow and rouge cosmetics according to claim 1, wherein the color maps comprise charts having a horizontal axis expressing an image of “

Active-Gentle” and

a longitudinal axis expressing an image of “

Fresh-Elegant”

.

6. A method for selecting suitable eye shadow and rouge cosmetics according to claim 1, wherein the computer graphic methods are a method known as morphing technology.

7. A method of selecting suitable eye shadow and rouge cosmetics according to claim 1, wherein the average face has a plurality of important points which include corners of the eye.

8. A method of selecting suitable eye shadow and rouge cosmetics according to claim 1, wherein the average face has a plurality of important points which include corners of the mouth.