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Recommendation-based electronic program guides with user-imperceptible preferences

  • US 7,392,531 B2
  • Filed: 06/04/2002
  • Issued: 06/24/2008
  • Est. Priority Date: 02/25/2002
  • Status: Active Grant
First Claim
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1. A method of modifying viewership traffic, comprising:

  • configuring a traffic process within an electronic programming guide (EPG) in a content distribution system, the traffic process operable by a system operator to modify a first rating of a first content in response to receipt of a first monetary consideration from a first sponsor;

    within the traffic process, receiving the first rating for the first content to be viewed by a human viewer;

    within the traffic process, applying to the received first rating a first boost transform to generate a modified first rating; and

    displaying, to the human viewer, at least one recommendation display entry having a characteristic controlled by the modified first rating, the characteristic tending to encourage more viewership traffic to the first program.

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