Method and apparatus for marketing retail goods
First Claim
Patent Images
1. A marketing system comprising:
- a support for supporting a merchandise sample;
a sensor system for sensing a shopper'"'"'s interaction with the merchandise sample; and
an information system coupled to the sensor system, wherein the information system receives input from the sensor system, wherein the sensor system comprises;
a capacitive RFID tag coupled to the merchandise sample and adapted to sense the shopper'"'"'s touching the merchandise sample; and
a capacitive RFID reader for reading the capacitive RFID tag, the sensor system further comprises a conductive tether coupled to the capacitive RFID tag and coupled to ground, through a shopper to allow the capacitive RFID tag to be read.
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Abstract
Merchandising and marketing data collection systems (100, 400, 500, 700, 1200, 1300, 1400, 1500) collect data on shopper'"'"'s (816) interaction with merchandise samples (106, 414, 1212, 1400, 1502), page store personnel, output promotional vouchers and use the merchandise samples to access information about the capabilities of the merchandise being sold.
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Citations
12 Claims
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1. A marketing system comprising:
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a support for supporting a merchandise sample; a sensor system for sensing a shopper'"'"'s interaction with the merchandise sample; and an information system coupled to the sensor system, wherein the information system receives input from the sensor system, wherein the sensor system comprises;
a capacitive RFID tag coupled to the merchandise sample and adapted to sense the shopper'"'"'s touching the merchandise sample; and
a capacitive RFID reader for reading the capacitive RFID tag, the sensor system further comprises a conductive tether coupled to the capacitive RFID tag and coupled to ground, through a shopper to allow the capacitive RFID tag to be read. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A marketing system comprising:
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a support for supporting a merchandise sample; a sensor system for sensing a shopper'"'"'s interaction with the merchandise sample; and a communication system coupled to the sensor system, wherein the communication system is adapted to alert a salesperson in response to the shopper'"'"'s interaction with the merchandise, sample wherein the sensor system comprises;
a capacitive RFID tag coupled to the merchandise sample and adapted to sense the shopper'"'"'s touching the merchandise sample; and
a capacitive RFID reader for reading the capacitive RFID tag, the sensor system further comprises a conductive tether coupled to the capacitive RFID tag and coupled to ground, through a shopper to allow the capacitive RFID tag to be read. - View Dependent Claims (10)
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11. A marketing system electronic devices comprising:
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a demonstration model electronic device comprising; a sensor for sensing a shopper'"'"'s interaction with the demonstration model; an information output; and a processor coupled to the sensor and the information output; wherein, the processor is programmed receive input from the sensor indicating the shopper'"'"'s interaction with the demonstration model and output information through the information output, in response to the shopper'"'"'s interaction, wherein the sensor system comprises;
a capacitive RFID tag coupled to the demonstration model and adapted to sense the shopper'"'"'s touching the demonstration model; and
a capacitive RFID reader for reading the capacitive RFID tag, the sensor system further comprises a conductive tether coupled to the capacitive RFID tag and coupled to ground, through a shopper to allow the capacitive RFID tag to be read. - View Dependent Claims (12)
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Specification