System and technique for dynamically interjecting live advertisements in the context of real-time isochronous (telephone-model) discourse

• US 7,400,711 B1
• Filed: 02/25/2000
• Issued: 07/15/2008
• Est. Priority Date: 02/25/2000
• Status: Expired due to Term

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: International Business Machines Corporation
• Inventors: Ford, Daniel A, Kraft, Reiner, Tewari, Gaurav
• Primary Examiner(s): Tsang; Fan
• Assistant Examiner(s): Phan; Joseph T
• Application Number:
  US09/513,646
• Time in Patent Office: 3,063 Days
• Field of Search: 379/114.13, 379/114.12, 379/114.1, 379/88.01, 379/88.04, 379/88.07, 379/88.11, 379/88.13, 379/88.22, 725 42- 47
• US Class Current: 379/70
• CPC Class Codes: G10L 15/26 Speech to text systems G10L15/08 takes precedence
• CPC Class Codes: H04M 2201/40 using speech recognition
• CPC Class Codes: H04M 3/20 with means for interrupting existing connections; with means for breaking-in on conversations
• CPC Class Codes: H04M 3/4878 Advertisement messages
• CPC Class Codes: H04M 3/56 Arrangements for connecting several subscribers to a common circuit, i.e. affording conference facilities video conference systems H04N7/15

Abstract

A method, system and program storage device are provided for interjecting messages into a real-time isochronous discourse (such as a telephone call) between a plurality of callers wherein the method, system and device accesses the call between the callers, monitors the discourse to determine if the discourse relates to a system message desired to be communicated to the caller, chooses and communicates the system message to the callers when the discourse is determined to be relevant to the system message and continues the above accessing, monitoring and communicating steps until the call being accessed between the callers is terminated. The interjected messages are primarily related to advertising and can be introduced to one or more callers, or, separate messages in different languages can be introduced to one or more callers depending on the caller'"'"'s accessing the telephone. Caller subscribers of the system will typically have the cost of the call partly or totally subsidized by the method and system.

Claims

1. A method of interjecting messages into a real-time isochronous discourse between a plurality of users comprising the steps of:

providing a system for accessing a real-time isochronous discourse on a telephone between two or more callers;

accessing a real-time isochronous discourse on the telephone between two or more callers;

monitoring the discourse on the telephone between the callers to determine if the discourse relates to a message desired to be communicated to the callers by the system;

communicating the desired message via the telephone to the callers when the discourse is determined to be related to the desired message; and

continuing the above steps until the discourse being accessed is terminated by the callers or the system.

2. The method of claim 1 wherein the real-time isochronous discourse is a telephone call.

3. A method of interjecting messages into a real-time isochronous discourse between a plurality of callers is provided comprising the steps of:

forming a system comprising;

a system interface for inputting and storing system parameters by an owner of the system;

a communication media interface for communicating with a telephone system being used by two or more callers;

a conversation content analyzer and summarizer for determining if the communication on the telephone system between the callers is relevant to the system parameters;

a database for storing system data including system messages to be transmitted to the callers;

a database manager for matching system parameters with the communication on the telephone system between the callers; and

a caller interface for communicating the system data and/or messages to one or more of the callers;

accessing the telephone system being used by two or more callers using the communication media interface;

monitoring the communication on the telephone system between the callers using the communication media interface;

analyzing the conversation on the telephone system using the conversation content analyzer and summarizer;

determining if there is a match between the conversation on the telephone system and one or more of the system parameters using the database manager;

sending the system data from the database to the database manager if there is a match and choosing a suitable message from the database for communication to the callers; and

transmitting the message via the telephone system to the callers using the caller interface.

4. The method of claim 3 wherein the isochronous discourse is a telephone call.

5. A system for interjecting messages into a real-time isochronous discourse between a plurality of users comprising:

means for accessing a real-time isochronous discourse on a telephone between two or more callers;

means for monitoring the discourse on the telephone between the callers to determine if the discourse relates to a message desired to be communicated to the callers by the system; and

means for communicating the desired message via the telephone to the callers when the discourse is determined to be related to the desired message.

6. The system of claim 5 wherein the isochronous discourse is a telephone call.

7. A system is provided for interjecting messages into a real-time isochronous discourse between a plurality of callers comprising:

means for forming a system comprising;

a system interface for inputting and storing system parameters by the owner of the system;

a communication media interface for communicating with a telephone system being used by two or more callers;

a conversation content analyzer and summarizer for determining if the communication on the telephone system between the callers is relevant to the system parameters;

a database for storing system data including system messages to be transmitted to the callers;

a database manager for matching system parameters with the communication on the telephone system between the callers; and

a caller interface for communicating the system data and/or messages to one or more of the callers;

wherein the telephone system being used by two or more callers is accessed using the communication media interface;

the communication on the telephone system between the callers is monitored using the communication media interface;

the conversation on the telephone system is analyzed using the conversation content analyzer and summarizer; and

the conversation on the telephone system is compared with one or more of the system parameters using the database manager and, if there is a match, sending the system data from the database to the database manager and choosing a suitable message from the database for communication to the callers and transmitting the message via the telephone system to the callers using the caller interface.

8. The system of claim 7 wherein the isochronous discourse is a telephone call.

9. The system of claim 8 wherein different messages are provided to each caller.

10. A program storage device readable by a machine, tangibly embodying a program of instructions executable by the machine to perform method steps for interjecting messages into a real-time isochronous discourse between a plurality of users comprising the steps of:

providing a system for accessing a real-time isochronous discourse on a telephone between two or more callers;

accessing a real-time isochronous discourse on the telephone between two or more callers;

monitoring the discourse on the telephone between the callers to determine if the discourse relates to a message desired to be communicated to the callers by the system;

communicating the desired message via the telephone to the callers when the discourse is determined to be related to the desired message; and

continuing the above steps until the discourse being accessed is terminated by the callers or the system.

11. The program storage device of claim 10 wherein the real-time isochronous discourse is a telephone call.

12. A program storage device readable by a machine, tangibly embodying a program of instructions executable by the machine to perform a method of interjecting messages into a real-time isochronous discourse between a plurality of callers comprising the steps of:

forming a system comprising;

a system interface for inputting and storing system parameters by an owner of the system;

a communication media interface for communicating with a telephone system being used by two or more callers;

a conversation content analyzer and summarizer for determining if the communication on the telephone system between the callers is relevant to the system parameters;

a database for storing system data including system messages to be transmitted to the callers;

a database manager for matching system parameters with the communication on the telephone system between the callers; and

a caller interface for communicating the system data and/or messages to one or more of the callers;

accessing the telephone system being used by two or more callers using the communication media interface;

monitoring the communication on the telephone system between the callers using the communication media interface;

analyzing the conversation on the telephone system using the conversation content analyzer and summarizer;

determining if there is a match between the conversation on the telephone system and one or more of the system parameters using the database manager;

sending the system data from the database to the database manager if there is a match and choosing a suitable message from the database for communication to the callers; and

transmitting the message via the telephone system to the callers using the caller interface.

13. The program storage device of claim 12 wherein the real-time isochronous discourse is a telephone call.