Satellite positioning system enabled business location planning
First Claim
1. A computer implemented method of business location planning, comprising:
- obtaining geo data representing the paths of travel traversed by a plurality of monitoring devices within a geographic region, at least a portion of the geo data derived from a satellite positioning system (“
SPS”
);
selecting desired traffic characteristics for an optimal business location, the traffic characteristics including the volume of traffic passing the optimal business location;
establishing traffic characteristics for a plurality of potential business locations based on said geo data, the traffic characteristics including the volume of traffic passing each of said plurality of potential business locations;
comparing said established traffic characteristics to said desired traffic characteristics; and
determining if at least one of said plurality of potential business locations has traffic characteristics that match said selected desired traffic characteristics.
0 Assignments
0 Petitions
Accused Products
Abstract
The present invention is directed to utilizing monitoring devices for determining the effectiveness of various types of business locations, such as media display locations for an intended purpose (media display exposure). The monitoring devices are distributed to a number of study respondents. The monitoring devices track the movements of the respondents. While various technologies may be used to track the movements of the respondents, at least some of the location tracking of the monitoring device utilizes a satellite location system such as the global positioning system (“GPS”). These movements of the respondent and monitoring device at some point coincide with exposure to a number of business locations, such as media display locations. Geo data (movement data) collected by the monitoring devices is downloaded to a download server, for determining which potential business locations the respondent was exposed to. The exposure determinations are made by a post-processing server.
-
Citations
32 Claims
-
1. A computer implemented method of business location planning, comprising:
-
obtaining geo data representing the paths of travel traversed by a plurality of monitoring devices within a geographic region, at least a portion of the geo data derived from a satellite positioning system (“
SPS”
);selecting desired traffic characteristics for an optimal business location, the traffic characteristics including the volume of traffic passing the optimal business location; establishing traffic characteristics for a plurality of potential business locations based on said geo data, the traffic characteristics including the volume of traffic passing each of said plurality of potential business locations; comparing said established traffic characteristics to said desired traffic characteristics; and determining if at least one of said plurality of potential business locations has traffic characteristics that match said selected desired traffic characteristics. - View Dependent Claims (2, 3, 4, 5, 6, 7)
-
-
8. A method of business location planning, comprising:
-
employing a plurality of monitoring devices for determining the paths of travel followed by a plurality of respondents, each of the respondents associated with a respective one of the plurality of monitoring devices, each of the plurality of monitoring devices utilizing a satellite positioning system (“
SPS”
) to independently track the movement of the related respondent along the path of travel followed by the respondent, each of the plurality of monitoring devices generating geo data that represents the path of travel followed by the respondent;storing the tracking data as geo data; collecting the geo data from each of the monitoring devices; and analyzing the collected geo data to determine the traffic characteristics of one or more of a plurality of potential business locations by matching the geo data that represents the paths of travel followed by the plurality of respondents with data representing the location of the one or more of the plurality of potential business locations, the traffic characteristics including the volume of traffic passing the location of the one or more of the plurality of business locations. - View Dependent Claims (9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20)
-
-
21. A method of business location planning, comprising:
-
employing a plurality of monitoring devices for tracking the paths of travel followed by a plurality of respondents, each of the respondents associated with a respective one of the plurality of monitoring devices, each of the plurality of monitoring devices utilizing a satellite positioning system (“
SPS”
) to independently track the movement of the related respondent along the path of travel followed by the respondent, each of the plurality of monitoring devices receiving satellite data suitable for determining the path of travel followed by the respondent;storing the satellite data; collecting the satellite data from each of the monitoring devices; and analyzing the collected satellite data to determine the traffic characteristics of one or more of a plurality of potential business locations by matching geo data based at least in part on the satellite data that represents the paths of travel followed by said plurality of respondents with data representing the location of the one or more of the plurality of potential business locations, the traffic characteristics including the volume of traffic passing the location of the one or more of the plurality of potential business locations. - View Dependent Claims (22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32)
-
Specification