System and method for managing sponsorships
First Claim
1. A computer-readable medium having computer-executable instructions stored thereon which, when executed by a computer, cause the computer to:
- receive a request for sponsorship from a requester, the request for sponsorship from the requester including a request that an entity provide sponsorship as a sponsor according to the request for sponsorship from the requestor;
in response to receiving the request for sponsorship from the requester, determine whether the request for sponsorship from the requestor is approved;
in response to determining that the request for sponsorship from the requester is approved, provide the requester with access to an agreement between the sponsor and the requester regarding terms and conditions for use of controlled sponsor content that is otherwise not available to the requestor;
in response to receiving acceptance by the requestor of the agreement, provide the requester with access to the controlled sponsor content;
provide a communication to the requestor requesting a sample use of the controlled sponsor content for monitoring use by the requester of the controlled sponsor content; and
determine whether the sample use of the controlled sponsor content complies with the agreement if the sample use of the controlled sponsor content is received from the requestor.
4 Assignments
0 Petitions
Accused Products
Abstract
A system and method for managing sponsorships by a sponsor, in which the party requesting the sponsorship requests to use content owned and protected by the sponsor, such as trademarks, logos, and copyrighted material. An embodiment of the method involves receiving, at a computer network site, a request for sponsorship from a requester and responding to the request by sending either an approval or a rejection. If an approval is sent, the method further involves providing the requestor with access to content of the sponsor through the site. As part of providing this access, the method can involve requiring the requestor to accept an agreement posted on the site. The method can also include monitoring the requestor'"'"'s actual use of the content.
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Citations
20 Claims
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1. A computer-readable medium having computer-executable instructions stored thereon which, when executed by a computer, cause the computer to:
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receive a request for sponsorship from a requester, the request for sponsorship from the requester including a request that an entity provide sponsorship as a sponsor according to the request for sponsorship from the requestor; in response to receiving the request for sponsorship from the requester, determine whether the request for sponsorship from the requestor is approved; in response to determining that the request for sponsorship from the requester is approved, provide the requester with access to an agreement between the sponsor and the requester regarding terms and conditions for use of controlled sponsor content that is otherwise not available to the requestor; in response to receiving acceptance by the requestor of the agreement, provide the requester with access to the controlled sponsor content; provide a communication to the requestor requesting a sample use of the controlled sponsor content for monitoring use by the requester of the controlled sponsor content; and determine whether the sample use of the controlled sponsor content complies with the agreement if the sample use of the controlled sponsor content is received from the requestor. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A system for managing a sponsorship, the system comprising:
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means for receiving a request for sponsorship from a requester, the request for sponsorship from the requester including a request that an entity provide sponsorship as a sponsor according to the request for sponsorship from the requestor; means for determining whether the request for sponsorship from the requestor is approved in response to receiving the request for sponsorship from the requestor; means for providing the requestor with access to an agreement between the sponsor and the requester regarding terms and conditions for use of controlled sponsor content that is otherwise not available to the requester in response to determining that the request for sponsorship from the requestor is approved; means for providing the requester with access to the controlled sponsor content in response to receiving acceptance by the requester of the agreement; means for providing a communication to the requestor requesting a sample use of the controlled sponsor content for monitoring use by the requester of the controlled sponsor content; and means for determining whether the sample use of the controlled sponsor content complies with the agreement if the sample use of the controlled sponsor content is received from the requestor. - View Dependent Claims (10, 11, 12, 13, 14, 15)
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16. A method for managing a sponsorship, the method comprising:
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receiving a request for sponsorship from a requester, the request for sponsorship from the requester including a request that an entity provide sponsorship as a sponsor according to the request for sponsorship from the requestor; in response to receiving the request for sponsorship from the requester, determining whether the request for sponsorship from the requestor is approved; in response to determining that the request for sponsorship from the requester is approved, providing the requester with access to an agreement between the sponsor and the requester regarding terms and conditions for use of controlled sponsor content that is otherwise not available to the requestor; in response to receiving acceptance by the requester of the agreement, providing the requester with access to the controlled sponsor content; providing a communication to the requestor requesting a sample use of the controlled sponsor content for monitoring use by the requester of the controlled sponsor content; and determining whether the sample use of the controlled sponsor content complies with the agreement if the sample use of the controlled sponsor content is received from the requestor. - View Dependent Claims (17, 18, 19, 20)
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Specification