Method for analyzing net demand for a market area utilizing weighted bands
First Claim
1. A method for analyzing a market area, the method comprising:
- defining the market area using a plurality of bands;
weighting the plurality of bands according to a market-related factor including weighting the data within the market area and applying individual weights to the plurality of bands;
applying a net demand model to the plurality of weighted bands;
generating a result corresponding to the net demand model; and
storing the result,wherein the result is an indicator of the market.
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Abstract
After defining a relevant market area around a selected geographical point, a map is generated using stored geographical map information around a selected geographical point and a geographical area is selected around that point. Multiple bands are formed on the map around the geographical point and market information is gathered from a database for the defined geographical area. The bands are weighted based according to empirical data drawn from within the market area, if available, or from data from a demographically matched location. A net demand model is constructed to perform point studies, comparison studies, area studies, and multi-unit simulations for the selected geographical area.
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Citations
5 Claims
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1. A method for analyzing a market area, the method comprising:
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defining the market area using a plurality of bands; weighting the plurality of bands according to a market-related factor including weighting the data within the market area and applying individual weights to the plurality of bands; applying a net demand model to the plurality of weighted bands; generating a result corresponding to the net demand model; and storing the result, wherein the result is an indicator of the market. - View Dependent Claims (2, 3, 4, 5)
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Specification