System for propagating advertisements for market controlled presentation
First Claim
1. A method for propagating advertisement for market controlled presentation among communication devices over a communication network, wherein the communication network is accessed by service providers and an advertising service, the method stored and executed as an application for use by network devices, the method comprising:
- receiving at least one advertising request from an advertiser, wherein said advertising request includes at least one member selected from the group comprising text material, image material, coupons, and discounts;
receiving at least one bid from an advertiser for each said advertising request submitted, wherein said bid includes at least one presentation slot specification and a proposed amount of payment for presentation, wherein said presentation slot consists of a particular circumstance for which advertisements may be presented to a vehicle user;
computing ranking information from said at least one bid, wherein said ranking reflects the financial value of propagation of said at least on advertising request to the advertising service;
providing certification of said at least one advertising request, wherein certification includes a signature of the contents of said advertising request, said at least one requested presentation slot, and said ranking information; and
propagating at least one certified advertising request over the communication network using the ranking information from the certification.
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Accused Products
Abstract
A method for propagating advertisement for market controlled presentation among communication devices over a communication network accessed by service providers and an advertising service is stored and executed as an application for use by network devices. The method includes receiving advertising requests and bids from potential advertisers, with each bid including a presentation slot specification and a proposed amount of payment for presentation. Ranking information is computed from the bid, with the ranking reflecting the financial value of propagation of the advertising request to the advertising service. The method also provides certification of the advertising request, with certification including a signature of the contents of the advertising request, the requested presentation slot, and the ranking information. The certified advertisement is then propagated over the communication network.
117 Citations
22 Claims
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1. A method for propagating advertisement for market controlled presentation among communication devices over a communication network, wherein the communication network is accessed by service providers and an advertising service, the method stored and executed as an application for use by network devices, the method comprising:
- receiving at least one advertising request from an advertiser, wherein said advertising request includes at least one member selected from the group comprising text material, image material, coupons, and discounts;
receiving at least one bid from an advertiser for each said advertising request submitted, wherein said bid includes at least one presentation slot specification and a proposed amount of payment for presentation, wherein said presentation slot consists of a particular circumstance for which advertisements may be presented to a vehicle user;
computing ranking information from said at least one bid, wherein said ranking reflects the financial value of propagation of said at least on advertising request to the advertising service;
providing certification of said at least one advertising request, wherein certification includes a signature of the contents of said advertising request, said at least one requested presentation slot, and said ranking information; and
propagating at least one certified advertising request over the communication network using the ranking information from the certification. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
- receiving at least one advertising request from an advertiser, wherein said advertising request includes at least one member selected from the group comprising text material, image material, coupons, and discounts;
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12. A system for propagating advertisement for market controlled presentation among communication devices over a communication network, wherein the communication network is accessed by service providers and an advertising service, the system stored and executed as an application for use by network devices, the system comprising:
- means for receiving at least one advertising request from an advertiser, wherein said advertising request includes at least one member selected from the group comprising text material, image material, coupons, and discounts;
means for receiving at least one bid from an advertiser for each said advertising request submitted, wherein said bid includes at least one presentation slot specification and a proposed amount of payment for presentation, wherein said presentation slot consists of a particular circumstance for which advertisements may be presented to a vehicle user;
means for computing ranking information from said at least one bid, wherein said ranking reflects the financial value of propagation of said at least one advertising request to the advertising service;
means for providing certification of said at least one advertising request, wherein certification includes a signature of the contents of the certification request and said ranking information; and
means for propagating at least one certified advertising request over the communication network using the ranking information from the certification. - View Dependent Claims (13, 14, 15, 16, 17, 18, 19, 20, 21)
- means for receiving at least one advertising request from an advertiser, wherein said advertising request includes at least one member selected from the group comprising text material, image material, coupons, and discounts;
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22. A computer-readable storage medium having computer readable program code embodied in said medium which, when said program code is executed by a computer causes said computer to perform method steps for reverse bidding of trip services among mobile communication devices over a communication network, wherein the communication network is accessed by service providers and an advertising service, said method comprising:
- receiving at least one advertising request from an advertiser, wherein said advertising request includes at least one member selected from the group comprising text material, image material, coupons, and discounts;
receiving at least one bid from an advertiser for each said advertising request submitted, wherein said bid includes at least one presentation slot specification and a proposed amount of payment for presentation, wherein said presentation slot consists of a particular circumstance for which advertisements may be presented to a vehicle user;
computing ranking information from said at least one bid, wherein said ranking reflects the financial value of propagation of said at least one advertising request to the advertising service;
providing certification of said at least one advertising request, wherein certification includes a signature of the contents of the certification request and said ranking information; and
propagating at least one certified advertising request over the communication network using the ranking information from the certification.
- receiving at least one advertising request from an advertiser, wherein said advertising request includes at least one member selected from the group comprising text material, image material, coupons, and discounts;
Specification