Augmenting search query results with behaviorally related items
First Claim
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1. A computer-implemented method of improving search results based on actions of users, the method comprising:
- maintaining search event data and item selection event data in computer storage, the search event data descriptive of search queries submitted by users to a search engine to search for items, the item selection event data descriptive of item selections actions performed by users;
calculating, and storing in computer memory, a score that represents a degree to which a particular search query is related to a particular item, said item being an item that is not included in a query result of said search query, said score being dependent upon the search event data and the item selection event data, and being reflective of a frequency with which users who submit the search query subsequently select the item; and
based on said score, augmenting the query result of the search query with said item to cause the item to be presented to a user in search results for said search query.
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Abstract
The results of search queries are augmented with behaviorally related items. Items that are behaviorally related to a particular search query may be identified by analyzing the item selection actions of users who submit the particular search query. For example, if a relatively large number of users who submit a particular search query eventually select a particular item (e.g., during subsequent searching or browsing), that item may subsequently be included in the search results for the search query, even though the item may not match the search query.
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Citations
12 Claims
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1. A computer-implemented method of improving search results based on actions of users, the method comprising:
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maintaining search event data and item selection event data in computer storage, the search event data descriptive of search queries submitted by users to a search engine to search for items, the item selection event data descriptive of item selections actions performed by users; calculating, and storing in computer memory, a score that represents a degree to which a particular search query is related to a particular item, said item being an item that is not included in a query result of said search query, said score being dependent upon the search event data and the item selection event data, and being reflective of a frequency with which users who submit the search query subsequently select the item; and based on said score, augmenting the query result of the search query with said item to cause the item to be presented to a user in search results for said search query. - View Dependent Claims (2, 3, 4, 5, 6)
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7. A system that provides improved search results to users, the system comprising:
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a computer data repository that stores search event data and item selection event data, the search event data descriptive of search queries submitted by users to a search engine to search for items, the item selection event data descriptive of item selection actions performed by users; a computer system programmed to use the search event data and the item selection event data to calculate a score that represents a degree to which a particular search query is related to a particular item, said item being an item that is not included in a query result of said search query, said score reflecting a tendency of users who submit the search query to subsequently select the item, said computer system comprising a memory; and a search engine system programmed to use the score to determine whether to augment the query result of the search query with said item. - View Dependent Claims (8, 9, 10, 11, 12)
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Specification