Method and system for providing promotions to a customer based on the status of previous promotions
First Claim
1. A computer implemented method comprising:
- storing in a database a status criteria associated with an initial promotion;
storing in said database at least a first status value associated with said status criteria and a second status value associated with said status criteria, said first status value indicating acceptance of said promotion, and said second status value indicating rejection of said promotion;
delivering said initial promotion to a customer;
determining a status of said initial promotion delivered to said customer using said status criteria associated with said initial promotion;
selecting a related promotion based on said status of said initial promotion delivered to said customer;
delivering said related promotion to said customer;
wherein said step of determining said status of said initial promotion comprises;
storing transaction data in association with said initial promotion, wherein said transaction data includes transaction date that said initial promotion was delivered to said customer;
determining a defined status value for status of said initial promotion corresponding to one of (1) accepted, (2) rejected, and (3) unknown, wherein said determining comprises applying said status criteria to said transaction data; and
storing said defined status value.
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0 Petitions
Accused Products
Abstract
A system, computer program product and method including delivering an initial promotion to a customer, determining a status of the initial promotion delivered, selecting a related promotion based on the status of the initial promotion determined, and delivering the related promotion to the customer. The related promotion is selected based on the status of the initial promotion determined by selecting a predetermined related promotion associated with the status of the initial promotion determined. Moreover, the initial and related promotions may be delivered through an electronic or hard delivery medium, and the status of the initial promotion delivered may be determined by determining a status of the initial promotion based on electronic feedback from the customer or based on predetermined status criteria assigned to the initial promotion. Promotions may be delivered primarily through an effective delivery medium for a particular customer which is determined by applying a predetermined effectiveness criteria which includes one of determining the number of occurrences of a predetermined status within a delivery medium and determining the frequency of the customer'"'"'s use of the delivery medium.
184 Citations
24 Claims
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1. A computer implemented method comprising:
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storing in a database a status criteria associated with an initial promotion; storing in said database at least a first status value associated with said status criteria and a second status value associated with said status criteria, said first status value indicating acceptance of said promotion, and said second status value indicating rejection of said promotion; delivering said initial promotion to a customer; determining a status of said initial promotion delivered to said customer using said status criteria associated with said initial promotion; selecting a related promotion based on said status of said initial promotion delivered to said customer; delivering said related promotion to said customer; wherein said step of determining said status of said initial promotion comprises; storing transaction data in association with said initial promotion, wherein said transaction data includes transaction date that said initial promotion was delivered to said customer; determining a defined status value for status of said initial promotion corresponding to one of (1) accepted, (2) rejected, and (3) unknown, wherein said determining comprises applying said status criteria to said transaction data; and storing said defined status value. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24)
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Specification