Systems and methods for displaying information regions in an interactive electronic program guide
First Claim
Patent Images
1. A method of displaying an advertisement in an interactive electronic program guide (IPG) comprising:
- displaying, in a first area of the display, a first television program listing corresponding to a first television program and a second television program listing corresponding to a second television program;
displaying advertisement information in an interactive advertisement region next to the first area, wherein the displayed advertisement information changes from a first advertisement to a second advertisement as a cursor is moved by a user from the first television program listing to the second television program listing, wherein the second advertisement, displayed while the cursor is positioned over the second television program listing, corresponds to a television program other than the second television program;
positioning the cursor over the advertisement region and receiving a user selection of the advertisement region over which the cursor is positioned; and
providing, responsive to the user selection of the advertisement region, a display of information about the television program being advertised in the advertisement region, said display including a tune option that allows the user to tune to the television program being advertised without recording the television program and a record option that allows the user to record the television program being advertised.
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Abstract
A system and method for displaying an electronic program schedule guide is provided. The system has areas for displaying program schedule information. In addition, the system also has areas that may be used for advertising programs, products or services. In another embodiment, the system has areas for displaying messages to the user.
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Citations
41 Claims
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1. A method of displaying an advertisement in an interactive electronic program guide (IPG) comprising:
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displaying, in a first area of the display, a first television program listing corresponding to a first television program and a second television program listing corresponding to a second television program; displaying advertisement information in an interactive advertisement region next to the first area, wherein the displayed advertisement information changes from a first advertisement to a second advertisement as a cursor is moved by a user from the first television program listing to the second television program listing, wherein the second advertisement, displayed while the cursor is positioned over the second television program listing, corresponds to a television program other than the second television program; positioning the cursor over the advertisement region and receiving a user selection of the advertisement region over which the cursor is positioned; and providing, responsive to the user selection of the advertisement region, a display of information about the television program being advertised in the advertisement region, said display including a tune option that allows the user to tune to the television program being advertised without recording the television program and a record option that allows the user to record the television program being advertised. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)
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16. An interactive electronic program guide (IPG) system comprising:
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a display monitor; a storage medium for storing information about a plurality of television program listings; a display processor for displaying, in a first area of the display, a first television program listing corresponding to a first television program and a second television program listing corresponding to a second television program; means for displaying advertisement information in interactive advertisement region next to the first area, wherein the displayed advertisement information changes from a first advertisement to a second advertisement as a cursor is moved by a user from the first television program listing to the second television program listing, wherein the second advertisement, displayed while the cursor is positioned over the second television program listing, corresponds to a television program other than the second television program; means for positioning the cursor over the advertisement region and receiving a user selection of the advertisement region over which the cursor is positioned; and means for providing, responsive to the user selection of the advertisement region, a display of information about the television program being advertised in the advertisement region, said display including a tune option that allows the user to tune to the television program being advertised without recording the television program being advertised and a record option that allows the user to record the television program being advertised. - View Dependent Claims (17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30)
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31. A method of displaying an advertisement in an interactive electronic program guide (IPG) comprising:
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displaying, in a first area of the display, a first television program listing corresponding to a first television program, where a cursor is positioned over the first television program listing; displaying promotional information in a region next to the first area; displaying an advertisement in an interactive advertisement region different from the promotional information region, wherein the advertisement is displayed simultaneously with both the first television program listing and the promotional information, and wherein the advertisement, displayed while the cursor is positioned over the first television program listing, corresponds to a television program other than the first television program; positioning the cursor over the advertisement region and receiving a user selection of the advertisement region over which the cursor is positioned; and providing, responsive to the user selection of the advertisement region, a display of information about the television program being advertised in the advertisement region, said display including a tune option that allows the user to tune to the television program being advertised without recording the television program and a record option that allows the user to record the television program being advertised. - View Dependent Claims (32, 33, 34, 35, 36, 37)
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38. An interactive electronic program guide (IPG) system comprising:
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means for displaying, in a first area of the display, a television program listing corresponding to a first television program, where a cursor is positioned over the first television program listing; means for displaying promotional information in a region next to the first area; means for displaying an advertisement in an interactive advertisement region different form the promotional information region, wherein the advertisement is displayed simultaneously with both the first television program listing and the promotional information, and wherein the advertisement, displayed while the cursor is positioned over the first television program listing, corresponds to a television program other than the first television program; means for positioning the cursor over the advertisement region and receiving a user selection of the advertisement region over which the cursor is positioned; and means for providing, responsive to the user selection of the advertisement region, a display of information about the television program being advertised in the advertisement region, said display including a tune option that allows the user to tune to the television program being advertised without recording the television program and a record option that allows the user to record the television program being advertised. - View Dependent Claims (39, 40, 41)
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Specification