Managing an electronic seal of certification
First Claim
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1. A method of communicating a commitment made by an online entity in an online marketplace to a selling practice, the commitment communicated to a potential buyer in the online marketplace, the method comprising:
- accepting the commitment by the online entity in the online marketplace to the selling practice prior to any interaction in the online marketplace between the online entity and the potential buyer, wherein the selling practice comprises providing a buyer guarantee to address post-sale buyer dissatisfaction, and wherein the online entity selects a guarantee level;
monitoring compliance of the online entity with the commitment to the selling practice during previous interactions with previous buyers, prior to any interaction in the online marketplace between the online entity and the potential buyer;
when the entity fails to comply with the commitment to the selling practice, automatically restricting display of the online entity as a result of a search engine; and
when the entity complies with the commitment to the selling practice, delivering a media object to a device for presentment to the potential buyer, the media object representative of the commitment and comprising an electronic seal of certification.
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Abstract
Systems and methods for managing a seal of certification including compliance with requirements for such a seal of certification in electronic commerce including an online marketplace, particular sectors of an online marketplace and a web site and dynamic display of a media object representative of such a seal of certification and systems and methods for applying, customizing, displaying and administering such seals of certification.
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Citations
65 Claims
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1. A method of communicating a commitment made by an online entity in an online marketplace to a selling practice, the commitment communicated to a potential buyer in the online marketplace, the method comprising:
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accepting the commitment by the online entity in the online marketplace to the selling practice prior to any interaction in the online marketplace between the online entity and the potential buyer, wherein the selling practice comprises providing a buyer guarantee to address post-sale buyer dissatisfaction, and wherein the online entity selects a guarantee level; monitoring compliance of the online entity with the commitment to the selling practice during previous interactions with previous buyers, prior to any interaction in the online marketplace between the online entity and the potential buyer; when the entity fails to comply with the commitment to the selling practice, automatically restricting display of the online entity as a result of a search engine; and when the entity complies with the commitment to the selling practice, delivering a media object to a device for presentment to the potential buyer, the media object representative of the commitment and comprising an electronic seal of certification. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20)
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21. A method of communicating a commitment made by an online entity in an online marketplace to a selling practice, the commitment communicated to a potential buyer in the online marketplace, the method comprising:
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accepting the commitment by the online entity in the online marketplace to the selling practice prior to any interaction in the online marketplace between the online entity and the potential buyer; monitoring compliance of the online entity with the commitment to the selling practice during previous interactions with previous buyers, prior to any interaction in the online marketplace between the online entity and the potential buyer; when the entity fails to comply with the commitment to the selling practice, automatically restricting display of the online entity as a result of a search engine; and
when the entity complies with the commitment to the selling practice, delivering a media object to a device for presentment to the potential buyer, the media object representative of the commitment and comprising an electronic seal of certification,wherein the delivering is optional with the online entity. - View Dependent Claims (22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 42, 43)
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44. A method of communicating a commitment made by an online entity in an online marketplace to a selling practice, the commitment communicated to a potential buyer in the online marketplace, the method comprising:
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accepting the commitment by the online entity in the online marketplace to the selling practice prior to any interaction in the online marketplace between the online entity and the potential buyer; monitoring compliance of the online entity with the commitment to the selling practice during previous interactions with previous buyers, prior to any interaction in the online marketplace between the online entity and the potential buyer; when the entity fails to comply with the commitment to the selling practice, automatically restricting display of the online entity as a result of a search engine; and when the entity complies with the commitment to the selling practice, delivering a media object to a device for presentment to the potential buyer, the media object representative of the commitment and comprising an electronic seal of certification, allowing the potential buyer to request information regarding the commitment using the media object; and delivering information representative of the commitment to the potential buyer, wherein the allowing step is accomplishing by allowing the potential buyer to click on the media object. - View Dependent Claims (45, 46, 47, 48, 49, 50, 51, 52, 53, 54, 55, 56, 57, 58, 59, 60, 61, 62, 63, 64, 65)
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Specification