Descriptive-profile mercantile method
First Claim
1. A method of updating profiles of Internet-using entities, the method comprising:
- (a) electronically receiving, from an unaffiliated third party, a partial profile of an entity that uses a computer coupled to a global computer network, which partial profile contains at least one profile attribute related to the entity; and
(b) automatically electronically determining whether the received partial profile contains any new profile attributes about the entity, and if so, in accordance with a predetermined arrangement, creating and recording an electronic credit identifying a royalty payment to the unaffiliated third party as a result of and on account of using any of the new profile attributes in targeting advertisements to the entity'"'"'s computer over the global computer network;
(c) wherein the royalty payment is determined using a formula that factors in the newness of the attribute.
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Accused Products
Abstract
A descriptive-profile mercantile method, for use at a juncture in a data-communications topology having associated therewith a maintained databank of partial profiles, is disclosed. The method includes the steps of: from a user, receiving a transaction having therein a first partial profile; using the first partial profile, searching a databank having a plurality of second partial profiles, wherein is included in said databank at least one null profile so that said searching will always yield at least one proximate second partial profile to the first partial profile; and between the user and the databank, contracting: (I) for the databank to own or represent a right to a first mutually agreed portion of the first partial profile, and substantially thereafter said databank incorporating the agreed portion of the first profile into at least one second partial profile; or (II) for the user to own or represent a right to a second mutually agreed portion of at least one said proximate second partial profile, and substantially thereafter the databank transmitting to the user the second mutually agreed portion of the second profile. The present invention operates best on a brokerage representation model; and thereby provides a means for making viable the economic commerce in information attributes.
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Citations
51 Claims
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1. A method of updating profiles of Internet-using entities, the method comprising:
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(a) electronically receiving, from an unaffiliated third party, a partial profile of an entity that uses a computer coupled to a global computer network, which partial profile contains at least one profile attribute related to the entity; and (b) automatically electronically determining whether the received partial profile contains any new profile attributes about the entity, and if so, in accordance with a predetermined arrangement, creating and recording an electronic credit identifying a royalty payment to the unaffiliated third party as a result of and on account of using any of the new profile attributes in targeting advertisements to the entity'"'"'s computer over the global computer network; (c) wherein the royalty payment is determined using a formula that factors in the newness of the attribute. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16)
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17. A method of profiting from profiles of Internet-using entities, the method comprising:
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(a) electronically providing, to an unaffiliated third party, a partial profile of an entity that uses a computer coupled to a global computer network, (b) which partial profile contains at least one profile attribute related to the entity, (c) in accordance with a predetermined agreement involving the recording of an electronic credit identifying a royalty payment from the third party, wherein the royalty payment is determined using a formula that factors in the newness of the attribute, wherein the recording of the credit is as a result of and on account of; (i) the third party automatically electronically determining that the provided partial profile contains any new profile attributes about the entity, and (ii) at least one of the new profile attributes being used in targeting advertisements to the entity'"'"'s computer over the global computer network. - View Dependent Claims (18, 19, 20, 21, 22, 23)
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24. A data storage medium comprising indicia of instructions for a processor to perform a method of updating profiles of Internet-using entities, the method comprising:
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(a) electronically receiving, from an unaffiliated third party, a partial profile of an entity that uses a computer coupled to a global computer network, which partial profile contains at least one profile attribute related to the entity; and (b) automatically electronically determining whether the received partial profile contains any new profile attributes about the entity, and if so, in accordance with a predetermined arrangement, creating and recording an electronic credit identifying a royalty payment to the unaffiliated third party as a result of and on account of using any of the new profile attributes in targeting advertisements to the entity'"'"'s computer over the global computer network; (c) wherein the royalty payment is determined using a formula that factors in the newness of the attribute.
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25. A method of updating profiles of Internet-using entities, the method comprising:
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(a) electronically receiving, from an unaffiliated third party, a partial profile of an entity that uses a computer coupled to a global computer network, which partial profile contains at least one profile attribute related to the entity; and (b) in accordance with a predetermined arrangement, automatically creating an electronic credit identifying a payment to the unaffiliated third party as a result of using at least one of the profile attributes in the partial profile in targeting advertisements to the entity'"'"'s computer over the global computer network, wherein the credit is determined based on at least a parameter of newness of the at least one profile attribute. - View Dependent Claims (26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39)
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40. A method of profiting from profiles of Internet-using entities, the method comprising:
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(a) electronically providing, to an unaffiliated third party, a partial profile of an entity that uses a computer coupled to a global computer network, (b) which partial profile contains at least one profile attribute related to the entity, (c) in accordance with a predetermined agreement involving an electronic credit identifying a payment from the third party, which credit is determined based on at least a parameter of newness of at least one of the profile attributes and is triggered by that profile attribute being used in targeting advertisements to the entity'"'"'s computer over the global computer network. - View Dependent Claims (41, 42, 43, 44, 45, 46, 47, 48, 49, 50)
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51. A data storage medium comprising indicia of instructions for a processor to perform a method of updating profiles of Internet-using entities, the method comprising:
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(a) electronically receiving, from an unaffiliated third party, a partial profile of an entity that uses a computer coupled to a global computer network, which partial profile contains at least one profile attribute related to the entity; and (b) in accordance with a predetermined arrangement, automatically creating an electronic credit identifying a payment to the unaffiliated third party as a result of using at least one of the profile attributes in the partial profile in targeting advertisements to the entity'"'"'s computer over the global computer network, wherein the credit is determined based on at least a parameter of newness of the profile attribute.
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Specification