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Descriptive-profile mercantile method

  • US 7,428,493 B2
  • Filed: 04/06/2005
  • Issued: 09/23/2008
  • Est. Priority Date: 12/13/1999
  • Status: Expired due to Term
First Claim
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1. A method of updating profiles of Internet-using entities, the method comprising:

  • (a) electronically receiving, from an unaffiliated third party, a partial profile of an entity that uses a computer coupled to a global computer network, which partial profile contains at least one profile attribute related to the entity; and

    (b) automatically electronically determining whether the received partial profile contains any new profile attributes about the entity, and if so, in accordance with a predetermined arrangement, creating and recording an electronic credit identifying a royalty payment to the unaffiliated third party as a result of and on account of using any of the new profile attributes in targeting advertisements to the entity'"'"'s computer over the global computer network;

    (c) wherein the royalty payment is determined using a formula that factors in the newness of the attribute.

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