Methods, computer-readable media, and apparatus for offering users a plurality of scenarios under which to conduct at least one primary transaction
First Claim
1. A method of offering a user a plurality of scenarios under which to conduct at least one primary transaction involving at least one specific item, the specific item being one of goods and services, with each one of these scenarios entailing a corresponding cost to the user, the method comprising at least the following:
- establishing communication via a communications device between the user and a system to facilitate the primary transaction;
obtaining primary transaction data relating to the primary transaction, the primary transaction data including data representing an identity of the user and representing the at least one specific item;
offering the user a choice between at least two scenarios under which to conduct the primary transaction, wherein a first scenario provides that the user may conduct the primary transaction at a first cost to the user in exchange for the user receiving at least one offer of an upsell transaction, and wherein at least a second scenario provides that the user may conduct the primary transaction at a second cost to the user in exchange for receiving no offers of upsell transactions; and
conducting the at least one primary transaction, wherein the at least one primary transaction is within a definite number of permitted discrete primary transactions as defined by the user.
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Accused Products
Abstract
A method of offering a user a plurality of scenarios under which to conduct at least one primary transaction involving at least one specific item, the specific item being one of goods and services, with each one of these scenarios entailing a corresponding cost to the user. The method can include at least the following. Communication is established via a communications device between the user and a system to facilitate the primary transaction. Primary transaction data is obtained relating to the primary transaction, with the primary transaction data including data representing an identity of the user and representing the at least one specific item. The user is offered a choice between at least two scenarios under which to conduct the primary transaction, with a first scenario providing that the user may conduct the primary transaction, or another transaction, at a first cost to the user in exchange for the user receiving at least one offer of an upsell transaction. This first cost may entail a no-fee option or a reduced-fee option. At least a second scenario provides that the user may conduct the primary transaction, or another transaction, at a second cost to the user in exchange for receiving no offers of upsell transactions. The second cost may entail a full-fee option. Finally, the at least one primary transaction is conducted according to the scenario in effect for the primary transaction.
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Citations
65 Claims
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1. A method of offering a user a plurality of scenarios under which to conduct at least one primary transaction involving at least one specific item, the specific item being one of goods and services, with each one of these scenarios entailing a corresponding cost to the user, the method comprising at least the following:
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establishing communication via a communications device between the user and a system to facilitate the primary transaction; obtaining primary transaction data relating to the primary transaction, the primary transaction data including data representing an identity of the user and representing the at least one specific item; offering the user a choice between at least two scenarios under which to conduct the primary transaction, wherein a first scenario provides that the user may conduct the primary transaction at a first cost to the user in exchange for the user receiving at least one offer of an upsell transaction, and wherein at least a second scenario provides that the user may conduct the primary transaction at a second cost to the user in exchange for receiving no offers of upsell transactions; and conducting the at least one primary transaction, wherein the at least one primary transaction is within a definite number of permitted discrete primary transactions as defined by the user. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 42, 43, 44, 45, 46, 47, 48, 49, 50, 51, 52, 53, 54, 55, 56, 57, 58, 59, 60, 61, 62, 63)
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64. A program storage device readable by a machine, tangibly embodying a program of instructions executable by the machine to perform a method of offering a user a plurality of scenarios under which to conduct at least one primary transaction involving at least one specific item, the specific item being one of goods and services, with each one of these scenarios entailing a corresponding cost to the user, the method comprising at least the following:
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establishing communication via a communications device between the user and a system to facilitate the primary transaction; obtaining primary transaction data relating to the primary transaction, the primary transaction data including data representing an identity of the user and representing the at least one specific item; offering the user a choice between at least two scenarios under which to conduct the primary transaction, wherein a first scenario provides that the user may conduct the primary transaction at a first cost to the user in exchange for the user receiving at least one offer of an upsell transaction, and wherein at least a second scenario provides that the user may conduct the primary transaction at a second cost to the user in exchange for receiving no offers of upsell transactions; and conducting the at least one primary transaction wherein if the at least one primary transaction is within a definite number of permitted discrete primary transactions as defined by the user.
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65. Apparatus for offering a user a plurality of scenarios under which to conduct at least one primary transaction involving at least one specific item, the specific item being one of goods and services, with each one of these scenarios entailing a corresponding cost to the user, the apparatus comprising at least the following:
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means for establishing communication via a communications device between the user and a system to facilitate the primary transaction; means for obtaining primary transaction data relating to the primary transaction, the primary transaction data including data representing an identity of the user and representing the at least one specific item; means for offering the user a choice between at least two scenarios under which to conduct the primary transaction, wherein a first scenario provides that the user may conduct the primary transaction at a first cost to the user in exchange for the user receiving at least one offer of an upsell transaction, and wherein at least a second scenario provides that the user may conduct the primary transaction at a second cost to the user in exchange for receiving no offers of upsell transactions; and means for conducting the at least one primary transaction wherein if the at least one primary transaction is within a definite number of permitted discrete primary transactions as defined by the user.
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Specification