System and method for providing a distributed marketing presentation

• US 7,437,317 B1
• Filed: 01/13/2000
• Issued: 10/14/2008
• Est. Priority Date: 01/12/2000
• Status: Expired due to Fees

• Current Assignee: Oracle International Corporation (Oracle Corporation)
• Original Assignee: Oracle International Corporation (Oracle Corporation)
• Inventors: Li, Bo, Li, Yang, Li, Yufeng, Xia, Chun R., Zhu, Victor S.
• Primary Examiner(s): Pond; Robert M.
• Application Number:
  US09/483,388
• Time in Patent Office: 3,197 Days
• Field of Search: 705/14, 705 26- 27
• US Class Current: 705/26.1
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]

Abstract

According to an embodiment of the present invention, a web page can be dynamically created by a non-technical person. A technical person can set up a web page and incorporate marketing object containers. A non-technical person, such as a marketing person, then decides what marketing object to put into the various marketing object containers. Style templates, marketing campaigns, and various items associated with the campaigns may be used to create or change the web page. According to an embodiment of the present invention, these marketing object containers may be dynamically associated with different marketing object at different times.

Claims

1. A computer implemented method of providing marketing content to be displayed to a user viewing a page of information, comprising:

associating a marketing object container with a portion of a page of information to be displayed to the user, the marketing object container including information identifying a container capacity and at least one of a location and a size of the corresponding portion;

selecting by an entity a plurality of marketing objects to be associated with the marketing object container, each of the marketing objects able to be inserted into the marketing object container and including marketing object information able to be displayed in the portion of the page;

selecting by the entity a plurality of marketing attributes to be associated with the marketing object container, the marketing attributes including at least one of timing and priority information for use in determining which of the plurality of marketing objects to be displayed to the user, the entity selecting the plurality of marketing objects and plurality of marketing attributes using a workspace able to display user-selectable information relating to the marketing object container;

receiving a request from the user to display the page of information;

in response to the request, analyzing the plurality of marketing attributes and the plurality of marketing objects to select the marketing objects to be displayed in the corresponding portion of the page of information, the selected marketing objects having object attributes matching at least some of the marketing attributes; and

in response to selecting the marketing objects to be displayed, dynamically generating a display for the user in the portion of the page corresponding to the marketing object container, including marketing object information for a number of the selected marketing objects up to the container capacity of the marketing object container,

wherein the steps of selecting the plurality of marketing objects to be associated with the marketing object container and selecting the plurality of marketing attributes to be associated with the marketing object container are performed by the entity other than a provider of the page of information.

2. A computer implemented method according to claim 1, wherein:

the selection of marketing attributes further includes relationship information defining relationships between at least some of the marketing objects.

3. A computer implemented method according to claim 1, wherein determining which of the selection of marketing objects to display to the user further includes examining a profile of the user.

4. A computer implemented method according to claim 1, wherein:

the selection of marketing attributes further includes style information defining how the marketing objects are displayed to the user.

5. A computer implemented method of providing marketing content to be displayed to a user viewing a Web page, comprising:

associating a marketing object container with a portion of a Web page to be displayed for a Web site, the marketing object container including information identifying a container capacity and at least one of a location and a size of the corresponding portion;

selecting by an entity a plurality of marketing objects to be associated with the marketing object container;

selecting by an entity a plurality of marketing attributes to be associated with the marketing object container, the marketing attributes including at least one of timing and priority information for use in determining which of the plurality of marketing objects to be displayed to the user, the entity selecting the plurality of marketing objects and plurality of marketing attributes using a workspace able to display user-selectable information relating to the marketing object container;

tracking the behavior of the user of the Web site;

in response to receiving a request from the user for the Web page, analyzing the plurality of marketing attributes and the tracked behavior of the user to select the marketing objects to be displayed in the portion of the Web page, the selected marketing objects having object attributes matching at least some of the marketing attributes; and

in response to selecting the marketing objects to be displayed, dynamically generating the Web page to be displayed, the portion corresponding to the marketing object container including marketing object information for a number of the selected marketing objects up to the container capacity of the marketing object container,

wherein selecting the plurality of marketing objects to be associated with the marketing object container and selecting the plurality of marketing attributes to be associated with the marketing object container are performed by the entity other than a provider of the Web site.

6. A computer implemented method according to claim 5, wherein:

the selection of marketing attributes further includes style information defining how the marketing objects are displayed to the user.

7. A computer implemented method according to claim 5, wherein:

the selection of marketing attributes further includes relationship information defining relationships between at least some of the marketing objects.

8. A computer implemented method according to claim 5, wherein determining which of the selection of marketing objects to display to a user further includes examining a profile of the user.

9. A computer implemented method of marketing objects to users of a second party Web site, comprising:

providing a first marketing object container associated with a first party, the first marketing object container including information identifying a container capacity and at least one of a location and a size of the corresponding portion;

selecting by the first party a plurality of marketing objects of the first party to be associated with the first marketing object container, each of the marketing objects able to be inserted into the marketing object container and including marketing object information able to be displayed to a user;

selecting by the first party a plurality of marketing attributes to be associated with the first marketing object container, the marketing attributes including at least one of timing and priority information for use in determining which of the plurality of marketing objects to be displayed to the user, the first party selecting the plurality of marketing objects and plurality of marketing attributes using a workspace able to display user-selectable information relating to the marketing object container;

associating the first marketing object container with a portion of a Web page for a first Web site for a second party;

receiving a request for the Web page from the user;

in response to the request, analyzing the plurality of marketing attributes and the plurality of marketing objects to select the marketing objects to be displayed in the portion of the Web page, the selected marketing objects having object attributes matching at least some of the marketing attributes; and

in response to selecting the marketing objects to be displayed, dynamically generating the Web page to be displayed to the user, the portion of the page corresponding to the first marketing object container including marketing object information for a number of the selected marketing objects up to the container capacity of the first marketing object container.

10. The computer implemented method of claim 9, further comprising:

associating a second marketing object container for the first party with a second Web site for a third party, the selection of marketing attributes associated with the second marketing object container determining which of the selection of marketing objects to be displayed in the second Web site.

11. The computer implemented method of claim 10, wherein:

providing a marketing object for insertion in the first marketing object container also automatically associates the marketing object for insertion in the second marketing object container.

12. The computer implemented method of claim 9, wherein:

the second party receives fees from the first party for hosting their marketing presentation.

13. A computer program product including computer code stored on a computer readable medium, the computer code executable on a computer for providing marketing content to be displayed to a user, the computer program product comprising:

computer code associating a marketing object container with a portion of a page of information to be displayed to the user, the marketing object container including information identifying a container capacity and at least one of a location and a size of the corresponding portion;

computer code enabling selecting by an entity a plurality of marketing objects to be associated with the marketing object container, each of the marketing objects to be inserted into the marketing object container and including marketing object information to be displayed in the portion of the page;

computer code enabling selecting by the entity a plurality of marketing attributes to be associated with the marketing object container, the marketing attributes including at least one of timing and priority information for use in determining which of the plurality of marketing objects to be displayed to the user, the entity selecting the plurality of marketing objects and plurality of marketing attributes using a workspace able to display user-selectable information relating to the marketing object container;

computer code, in response to receiving a request from the user, analyzing the plurality of marketing attributes and the plurality of marketing objects to select the marketing objects to be displayed in the corresponding portion of the page of information, the selected marketing objects having object attributes matching at least some of the marketing attributes; and

computer code in response to selecting the marketing objects to be displayed, dynamically generating a display for the user, in the portion of the page corresponding to the marketing object container, including marketing object information for a number of the selected marketing objects up to the container capacity of the marketing object container,

wherein selecting the plurality of marketing objects to be associated with the marketing object container and selecting the plurality of marketing attributes to be associated with the marketing object container are performed by the entity other than a provider of the page of information.

14. A computer program product including computer code stored on a computer readable medium, the computer code executable on a computer for providing marketing content to be displayed to a user, the computer program product comprising:

computer code associating a marketing object container with a portion of a Web page to be displayed for a Web site, the marketing object container including information identifying a container capacity and at least one of a location and a size of the corresponding portion;

computer code enabling selecting by an entity a plurality of marketing objects to be associated with the marketing object container;

computer code enabling selecting by the entity a plurality of marketing attributes to be associated with the marketing object container, the marketing attributes including at least one of timing and priority information for use in determining which of the plurality of marketing objects to be displayed to the user, the entity selecting the plurality of marketing objects and plurality of marketing attributes using a workspace able to display user-selectable information relating to the marketing object container;

computer code-tracking the behavior of the user of the Web site;

computer code, in response to receiving a request from the user for the Web page, analyzing the plurality of marketing attributes and the tracked behavior of the user to select the marketing objects to be displayed in the portion of the Web page, the selected marketing objects having object attributes matching at least some of the marketing attributes; and

computer code, in response to selecting the marketing objects to be displayed, dynamically generating the Web page to be displayed, the portion corresponding to the marketing object container including marketing object information for a number of the selected marketing objects up to the container capacity of the marketing object container,

wherein selecting the plurality of marketing objects to be associated with the marketing object container and selecting the plurality of marketing attributes to be associated with the marketing object container are performed by the entity other than the provider of the Web site.