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Method and system to perform content targeting

  • US 7,444,658 B1
  • Filed: 12/14/2001
  • Issued: 10/28/2008
  • Est. Priority Date: 12/14/2001
  • Status: Active Grant
First Claim
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1. A method, comprising:

  • collecting subscriber data about a subscriber'"'"'s use of media programming, comprisingi) identifying a command of interest from the subscriber, andii) forming an event record that comprises the command of interest and a time associated with the command of interest;

    merging the event record with data describing the media programming to form event timelines which describe the media programming selected by the subscriber over a period of time;

    matching data from the event timelines with at least one relevant criteria describing which subscribers are desirable for receiving a selected advertisement;

    retrieving credit card purchasing data describing a date and time that the subscriber made credit card purchases;

    comparing the data from the event timelines to the credit card purchasing data;

    classifying the subscriber in a category associated with a product or service when the data from the event timelines indicates that the subscriber viewed an advertisement for the product or service and afterwards the date and time of the credit card purchasing data indicates that the subscriber purchased the product or service;

    when data from the event timelines matches the at least one relevant criteria, then identifying the subscriber as a desirable subscriber to receive an advertisement;

    associating a user classification to a set of parameters, the set of parameters determining membership in the user classification, the set of parameters including a minimum average weekly viewing time for a programming genre and shopping information associated with the programming genre;

    classifying the subscriber in the user classification when the subscriber'"'"'s viewing time for the programming genre exceeds the minimum average weekly viewing time;

    classifying the subscriber in a plurality of user classifications, each classification having corresponding parameters for determining membership in each classification;

    communicating the media programming to the user; and

    when a match is defined between any user classification and the advertisement, then inserting the advertisement in the media programming.

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