Method and system to perform content targeting
First Claim
Patent Images
1. A method, comprising:
- collecting subscriber data about a subscriber'"'"'s use of media programming, comprisingi) identifying a command of interest from the subscriber, andii) forming an event record that comprises the command of interest and a time associated with the command of interest;
merging the event record with data describing the media programming to form event timelines which describe the media programming selected by the subscriber over a period of time;
matching data from the event timelines with at least one relevant criteria describing which subscribers are desirable for receiving a selected advertisement;
retrieving credit card purchasing data describing a date and time that the subscriber made credit card purchases;
comparing the data from the event timelines to the credit card purchasing data;
classifying the subscriber in a category associated with a product or service when the data from the event timelines indicates that the subscriber viewed an advertisement for the product or service and afterwards the date and time of the credit card purchasing data indicates that the subscriber purchased the product or service;
when data from the event timelines matches the at least one relevant criteria, then identifying the subscriber as a desirable subscriber to receive an advertisement;
associating a user classification to a set of parameters, the set of parameters determining membership in the user classification, the set of parameters including a minimum average weekly viewing time for a programming genre and shopping information associated with the programming genre;
classifying the subscriber in the user classification when the subscriber'"'"'s viewing time for the programming genre exceeds the minimum average weekly viewing time;
classifying the subscriber in a plurality of user classifications, each classification having corresponding parameters for determining membership in each classification;
communicating the media programming to the user; and
when a match is defined between any user classification and the advertisement, then inserting the advertisement in the media programming.
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Abstract
A method and system for targeting advertisements. Advertisements are selectively sent to user terminals based on a user classification. According to an embodiment of the present invention, a system defines matches between user classifications and advertisement classifications. User data is collected from a plurality of sources. A system according to the present invention classifies a user, transmits media content to a user terminal, and inserts the advertisement into the media content if a match has been defined between the user classification and the advertisement classification.
359 Citations
24 Claims
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1. A method, comprising:
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collecting subscriber data about a subscriber'"'"'s use of media programming, comprising i) identifying a command of interest from the subscriber, and ii) forming an event record that comprises the command of interest and a time associated with the command of interest; merging the event record with data describing the media programming to form event timelines which describe the media programming selected by the subscriber over a period of time; matching data from the event timelines with at least one relevant criteria describing which subscribers are desirable for receiving a selected advertisement; retrieving credit card purchasing data describing a date and time that the subscriber made credit card purchases; comparing the data from the event timelines to the credit card purchasing data; classifying the subscriber in a category associated with a product or service when the data from the event timelines indicates that the subscriber viewed an advertisement for the product or service and afterwards the date and time of the credit card purchasing data indicates that the subscriber purchased the product or service; when data from the event timelines matches the at least one relevant criteria, then identifying the subscriber as a desirable subscriber to receive an advertisement; associating a user classification to a set of parameters, the set of parameters determining membership in the user classification, the set of parameters including a minimum average weekly viewing time for a programming genre and shopping information associated with the programming genre; classifying the subscriber in the user classification when the subscriber'"'"'s viewing time for the programming genre exceeds the minimum average weekly viewing time; classifying the subscriber in a plurality of user classifications, each classification having corresponding parameters for determining membership in each classification; communicating the media programming to the user; and when a match is defined between any user classification and the advertisement, then inserting the advertisement in the media programming. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12)
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13. A system for delivering targeted advertisements to a user, comprising:
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means for collecting subscriber data about a subscriber'"'"'s use of media programming, comprising i) identifying a command of interest from the subscriber, and ii) forming an event record that comprises the command of interest and a time associated with the command of interest; means for merging the event record with data describing the media programming to form event timelines which describe the media programming selected by the subscriber over a period of time; means for matching data from the event timelines with at least one relevant criteria describing which subscribers are desirable for receiving a selected advertisement; means for retrieving credit card purchasing data describing a date and time that the subscriber made credit card purchases; means for comparing the data from the event timelines to the credit card purchasing data; means for classifying the subscriber in a category associated with a product or service when the data from the event timelines indicates that the subscriber viewed an advertisement for the product or service and afterwards the date and time of the credit card purchasing data indicates that the subscriber purchased the product or service; when data from the event timelines matches the at least one relevant criteria, then means for identifying the subscriber as a desirable subscriber to receive an advertisement; means for associating a user classification to a set of parameters, the set of parameters determining membership in the user classification, the set of parameters including a minimum average weekly viewing time for a programming genre and shopping information associated with the programming genre; means for classifying the subscriber in the user classification when the subscriber'"'"'s viewing time for the programming genre exceeds the minimum average weekly viewing time; means for classifying the subscriber in a plurality of user classifications, each classification having corresponding parameters for determining membership in each classification; means for communicating the media programming to the user; and when a match is defined between the user classification and the advertisement, then means for inserting the advertisement in the media programming. - View Dependent Claims (14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24)
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Specification