Network-based navigation system having virtual drive-thru advertisements integrated with actual imagery from along a physical route
First Claim
1. A method of implementing a network-based navigation system having virtual drive-thru advertisements integrated with actual imagery from along a physical route from a user interface connected to the network, the method comprising:
- providing a computer server system connected to the network, the computer server system operably connected to;
a map database storing cartographic data for physical routes in a geographic region,an image database storing actual imagery captured from at least one camera traversed along the physical routes, the actual imagery having a generally horizontally oriented perspective and regions in the actual imagery identified as suitable for ad placement, andan ad database storing advertisements and related information; and
using the computer server system to;
receive a user request via the network from the user interface;
determine at least one route from the map database based on the user request;
identify actual imagery from the image database associated with the at least one route;
selectively replace at least one region suitable for ad placement identified in the actual imagery associated with the at least one route with at least one advertisement from the ad database to create a drive-thru presentation with at least one virtual advertisement; and
send at least a portion of the drive-thru presentation with the at least one virtual advertisement via the Internet to the user interface.
3 Assignments
0 Petitions
Accused Products
Abstract
A network-based navigation system includes a user interface and a computer server system that can access a map database, an actual imagery database and an advertisement database in order to provide visual route guidance information having virtual drive-thru advertisements integrated with actual imagery from along a physical route. The user interface permits a user to submit a request for navigation information, receive visual route guidance information in response to the request and initiate a drive-thru presentation of at least a portion of a route. The computer server determines at least one route from the map database based on the request from the user and provides route guidance information to the user interface in response. The computer server also identifies actual imagery from the image database associated with the at least one route and selectively replaces at least one polygon region identified in the actual imagery associated with the at least one route with at least one advertisement from the ad database to create a drive-thru presentation with at least one virtual advertisement. At least a portion of the drive-thru presentation is presented to the user interface. In one embodiment, the computer server records a drive-thru charge for the virtual advertisements present in the portion of the drive-thru presentation provided to the user interface.
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Citations
20 Claims
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1. A method of implementing a network-based navigation system having virtual drive-thru advertisements integrated with actual imagery from along a physical route from a user interface connected to the network, the method comprising:
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providing a computer server system connected to the network, the computer server system operably connected to; a map database storing cartographic data for physical routes in a geographic region, an image database storing actual imagery captured from at least one camera traversed along the physical routes, the actual imagery having a generally horizontally oriented perspective and regions in the actual imagery identified as suitable for ad placement, and an ad database storing advertisements and related information; and using the computer server system to; receive a user request via the network from the user interface; determine at least one route from the map database based on the user request; identify actual imagery from the image database associated with the at least one route; selectively replace at least one region suitable for ad placement identified in the actual imagery associated with the at least one route with at least one advertisement from the ad database to create a drive-thru presentation with at least one virtual advertisement; and send at least a portion of the drive-thru presentation with the at least one virtual advertisement via the Internet to the user interface. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A method of implementing a network-based navigation system having virtual drive-thru advertisements integrated with actual imagery from along a physical route provided by a computer server system operably connected to a map database storing cartographic data for physical routes in a geographic region, an image database storing actual imagery captured from at least one camera traversed along the physical routes, the actual imagery having a generally horizontally oriented perspective and regions in the actual imagery identified as suitable for ad placement, and an ad database storing advertisements and related information, the method comprising:
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sending a user request via the network from a user interface to the computer server system, the user request causing the computer server system to; determine at least one route from the map database based on the user request; identify actual imagery from the image database associated with the at least one route; and selectively replace at least one region suitable for ad placement identified in the actual imagery associated with the at least one route with at least one advertisement from the ad database to create a drive-thru presentation with at least one virtual advertisement; and receiving at least a portion of the drive-thru presentation with the at least one virtual advertisement from the computer server system via the Internet at the user interface in response to the user request. - View Dependent Claims (9, 10, 11, 12)
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13. A method of implementing a vehicle-based navigation system having virtual drive-thru advertisements integrated with actual imagery from along a physical route, the method comprising:
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providing a computer system in a vehicle, the computer system having a user interface; providing a computer readable medium operably connected to the computer system, the computer readable medium storing; a map database storing cartographic data for physical routes in a geographic region; an image database storing actual imagery captured from at least one camera traversed along the physical routes, the actual imagery having a generally horizontally oriented perspective and regions in the actual imagery identified as suitable for ad placement; and an ad database storing advertisements and related information; receiving a user request originating at the user interface at the computer system; determining at least one route from the map database based on the user request; identifying actual imagery from the image database associated with the at least one route; selectively replacing at least one region suitable for ad placement identified in the actual imagery associated with the at least one route with at least one advertisement from the ad database to create a drive-thru presentation with at least one virtual advertisement; and sending at least a portion of the drive-thru presentation with the at least one virtual advertisement via the computer system to the user interface. - View Dependent Claims (14, 15, 16, 17, 18)
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19. A vehicle-based navigation system having virtual drive-thru advertisements integrated with actual imagery from along a physical route, the system comprising:
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a computer system installed in a vehicle and having a user interface operably coupled to the computer system, the user interface including; means for submitting a request for navigation information; means for receiving visual route guidance information in response to the request; and means for initiating a drive-thru presentation of at least a portion of a route as part of the visual route guidance information; a computer readable medium operably connected to the computer system and containing; a map database storing cartographic data for physical routes in a geographic region; an image database storing actual imagery captured from at least one camera traversed along the physical routes, the actual imagery having a generally horizontally oriented perspective; and at least one region suitable for ad placement, and an ad database storing advertisements and related information; means for determining at least one route from the map database based on the request from the user for navigation information; means for identifying actual imagery from the image database associated with the at least one route; means for selectively replacing at least one region suitable for ad placement identified in the actual imagery associated with the at least one route with at least one advertisement from the ad database to create a drive-thru presentation with at least one virtual advertisement; and means for causing the display of at least a portion of the drive-thru presentation on the user interface optionally with route associated information, the drive-thru presentation and the route associated information comprising the step of providing route guidance information to the user in response to the user request.
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20. A method of implementing a network-based navigation system having virtual drive-thru advertisements integrated with actual imagery from along a physical route may comprise:
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providing a computer system capable of executing instructions resident on the system or provided to the system from an external source, the computer system equipped with means to accept user input information and output computed information; providing a user interface operably coupled to the computer system, the user interface providing a means for a user to submit a request for navigation information, receives visual route guidance information in response to the request and initiates a drive-thru presentation of at least a portion of a route as part of the visual route guidance information; providing a computer readable medium containing a map database storing cartographic data for physical routes in a geographic region, an image database storing actual imagery captured from at least one camera traversed along the physical routes, the actual imagery having a generally horizontally oriented perspective, and an ad database storing advertisements and related information, the computer readable medium suitable for interacting with the computer system; receiving a user request originating at the user interface and arriving at the computer system; determining at least one route from the map database based on the request from the user for navigation information; identifying actual imagery from the image database associated with the at least one route; selectively replacing at least one polygon region identified in the actual imagery associated with the at least one route with at least one advertisement from the ad database to create a drive-thru presentation with at least one virtual advertisement; causing the display of at least a portion of the drive-thru presentation on the user interface optionally with route associated information; and recording a drive-thru charge for the virtual advertisements present in the portion of the drive-thru presentation provided to the user interface.
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Specification