System for and method of implementing a closed loop response architecture for electronic commerce
First Claim
1. A method for obtaining, delivering and presenting information content on a player device, the method comprising the steps of:
- receiving user information associated with content to be obtained in the form of a content item;
obtaining content programming information by conducting a search based at least in part on the user information, the obtained content programming information identifying a source for the content item and a time at which the content item is available;
enabling the reception by the player device of the content item by accessing the identified source at the identified time, generating a unique identifier for each content item and tagging the content item with the unique identifier;
logically dividing at least one content item into sub-segments, wherein the step of logically dividing the at least one content item into sub-segments is applied to an advertisement and further comprising the steps of;
defining one sub-segment as a request for information sub-segment; and
defining another sub-segment as a request for purchase sub-segment;
storing the received content item;
receiving a request for presenting the content item; and
presenting the content item on the player device;
receiving an actuation signal while the content item is being presented and a time stamp identifying a particular location within the presentation of the content item;
based on the received time stamp, identifying which sub-segment was actively being presented when the actuation signal was received; and
if an actuation signal is received while presenting the request for information sub-segment of the advertisement, providing further information associated with the advertisement; and
if the actuation signal is received while presenting the request for purchase sub-segment, initiating a transaction for a purchase associated with the advertisement.
12 Assignments
0 Petitions
Accused Products
Abstract
A closed loop system for and method of delivering information obtained from an information content source to a playback device and to receive response information related to the information content. The system comprises an information source (710), a mobile-content server (735) and a playback device (755). The mobile content server (735) comprises a web site, a database, and a server application. The web site interfaces to the information content source (710) and is available for access by a user. The database stores, among other things, user information. The server application operates on the mobile-content server (735) and enables the mobile-content server (735) to: retrieve the user information from the database; retrieve content segments or programming information from the information content source (710); deliver the content segments or programming information to the playback device (755) to the client platform; and receive response information from the playback device (755).
164 Citations
10 Claims
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1. A method for obtaining, delivering and presenting information content on a player device, the method comprising the steps of:
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receiving user information associated with content to be obtained in the form of a content item; obtaining content programming information by conducting a search based at least in part on the user information, the obtained content programming information identifying a source for the content item and a time at which the content item is available; enabling the reception by the player device of the content item by accessing the identified source at the identified time, generating a unique identifier for each content item and tagging the content item with the unique identifier; logically dividing at least one content item into sub-segments, wherein the step of logically dividing the at least one content item into sub-segments is applied to an advertisement and further comprising the steps of; defining one sub-segment as a request for information sub-segment; and defining another sub-segment as a request for purchase sub-segment;
storing the received content item;
receiving a request for presenting the content item; and
presenting the content item on the player device;receiving an actuation signal while the content item is being presented and a time stamp identifying a particular location within the presentation of the content item; based on the received time stamp, identifying which sub-segment was actively being presented when the actuation signal was received; and if an actuation signal is received while presenting the request for information sub-segment of the advertisement, providing further information associated with the advertisement; and if the actuation signal is received while presenting the request for purchase sub-segment, initiating a transaction for a purchase associated with the advertisement. - View Dependent Claims (2, 3, 4, 5)
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6. A system for obtaining, delivering and presenting information content, the system comprising:
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a mobile content server comprising; an interface to one or more information content sources;
a playback device interface; anda server application operating on the mobile content server and enabling the mobile content server to be operative to; receive user information associated with a playback device;
obtain content programminginformation from the one or more information content sources by conducting a search based at least in part on the user information, the content programming information identifying a channel and a time for at least one content item; deliver the content programming information to the associated playback device via the playback device interface; the associated playback device comprising;
a memory storage unit;
a user actuator;
an information content source interface including a tunable receiver;
a mobile-content server interface;
a presentation output;
a processing unit coupled to the memory storage unit, the mobile-content server interface, the audio output and the information content source interface, the processing unit, in response to instructions stored in the memory storage unit, being operative to;enable the information content source interface in accordance with the content programming information by tuning the tunable receiver to a channel associated with the information content source identifier at the identified time; receive information content in the form of content items transmitted from an information content source via the information content source interface generating a unique identifier for each content item and tagging the content item with the unique identifier, logically dividing at least one content item into sub-segments, wherein the step of logically dividing the at least one content item into sub-segments is applied to an advertisement and defining one sub-segment as a request for information sub-segment and defining another sub-segment as a request for purchase sub-segment; provide the information content items to the presentation output; detect an actuation of the user actuator;
identify the content item that is actively being presented at the output at the time of the actuation by receiving a time stamp identifying a particular location within the presentation of the content item;based on the received time stamp, identifying which sub-segment was actively being presented when the actuation signal was received; and if an actuation signal is received while presenting the request for information sub-segment of the advertisement, send a signal to the content server requesting further information associated with the advertisement; and if the actuation signal is received while presenting the request for purchase sub-segment, send a signal to the content server initiating a transaction for a purchase associated with the advertisement. - View Dependent Claims (7)
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8. A system for obtaining, delivering and presenting information content, the system comprising:
- one or more content sources;
a mobile content server; and
a content playback device;
the mobile content server being operable to;receive user information entered on the playback device and received from the playback device; obtain content programming information from a content source by conducting a search based at least in part on the received user information, the content programming information identifying a channel and a time for a at least one content item; and obtain one or more content items from the content source by tuning to the identified channels at the identified times; receive a playlist identifying at least one content item and being associated with the playback device; and deliver the content items to the playback device in accordance with a playlist, the content items being delivered in the form of content items with each content item having a unique identifier and, logically dividing at least one content item into sub-segments, wherein logically dividing the at least one content item into sub-segments comprises defining one sub-segment as a request for information sub-segment and defining another sub-segment as a request for purchase sub-segment; the playback device being operable receive the content items;
present the content items to a user interface;
receiving an actuation signal while content items are being presented;identify the content item that is actively being presented at the output at the time of the actuation by receiving a time stamp identifying a particular location within the presentation of the content item; based on the received time stamp, identifying which sub-segment was actively being presented when the actuation signal was received; and if an actuation signal is received while presenting the request for information sub-segment, send an email message to the user associated with the content being presented wherein if the content item is an advertisement, the email includes information about making a purchase; and if the actuation signal is received while presenting the request for purchase sub-segment, send a signal to the content server initiating a transaction for a purchase associated with the content item. - View Dependent Claims (9, 10)
- one or more content sources;
Specification