Method for archiving scene props

• US 7,453,362 B1
• Filed: 05/09/2008
• Issued: 11/18/2008
• Est. Priority Date: 10/12/2007
• Status: Active Grant

• Current Assignee: Meta Platforms, Inc. (f/k/a Facebook, Inc.)
• Original Assignee: International Business Machines Corporation
• Inventors: Kirkland, Dustin, Paranjape, Ameet M., Halcrow, Michael A.
• Primary Examiner(s): TWEEL JR, JOHN ALEXANDER
• Application Number:
  US12/118,003
• Time in Patent Office: 193 Days
• Field of Search: 340/572.1, 348/239, 725/60, 725/115, 725/145, 705/7, 705/10, 705/14
• US Class Current: 340/572.1
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising

Abstract

A method for identifying product placement props in a scene, the method includes: equipping one or more cameras with individual radio frequency identification (RFID) readers for filming or recording a scene for audio/video (A/V) content; placing one or more product placement props each having an RFID tag affixed thereon representing product placements within the scene; wherein the RFID readers interrogate the RFID tags to determine product placement prop related information including: which of the one or more product placement props are in the scene, and the one or more product placement props relative location with respect to the one or more cameras; and one or more recording devices for retaining the A/V content and the product placement prop related information.

Claims

1. A method for identifying product placement props in a scene, the method comprising:

equipping one or more cameras with individual radio frequency identification (RFID) readers, the one or more cameras used for filming or recording a scene for audio/video (A/V) content;

affixing individual RFID tags to one or more product placement props;

placing the one or more product placements within the scene;

wherein the RFID readers interrogate the RFID tags to determine product placement prop related information including;

which of the one or more product placement props are in the scene, and the relative location of one or more product placement props with respect to the one or more cameras;

wherein the RFID tags interrogated by each of the RFID readers are determined in response to a vision field of the one or more cameras;

wherein the vision field of the one or more cameras is defined as a range and specified viewing angle of each of the one or more cameras;

wherein the RFID tags affixed to the one or more product placement props outside the vision field of the one or more cameras are not interrogated;

wherein the relative positional information of the one or more product placement props to the one or more cameras is determined by a level of delay in receiving a response from an interrogated RFID tag at individual RFID readers;

wherein the method further comprises;

receiving the Audio/Visual content at one or more recording devices for retaining the Audio/Visual content and product placement prop related information;

synchronizing the Audio/Visual content with the product placement prop related information to form combined program footage; and

wherein the combined program footage retains the product placement prop related information.

2. The method of claim 1, wherein recorded relative positional information for the product placement props is utilized in a searchable database that can be queried based on product name, scenes in which the product placement prop is present, the position of the product placement prop within the scene, and the amount of time a product placement prop is in view.

3. The method of claim 2, wherein the searchable database is utilized to determine advertising fees;

wherein the advertising fees are determined based on amount of screen time for the product placement prop and position of the product placement prop on the screen.