Method and system for providing centralized web usage tracking

• US 7,457,873 B2
• Filed: 09/15/2006
• Issued: 11/25/2008
• Est. Priority Date: 03/31/2006
• Status: Expired due to Fees

• Current Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Original Assignee: Microsoft Corporation
• Inventors: Najm, Tarek, Mariani, Rico, Wang, Lee, Manne, Ramesh, Prakriya, Tara, Subhas, Madhan
• Primary Examiner(s): WANG, LIANG CHE A
• Application Number:
  US11/532,305
• Publication Number:
  US 20070233882A1
• Time in Patent Office: 802 Days
• Field of Search: 709/200, 709/203, 709223-226, 709/238, 709217-219
• US Class Current: 709/224
• CPC Class Codes: H04L 67/02 based on web technology, e.g. hypertext transfer protocol [HTTP]
• CPC Class Codes: H04L 67/535 Tracking the activity of the user network monitoring arrangements H04L43/00; recording of computer activity G06F11/34

Abstract

In accordance with a method and system for centralized network usage tracking, documents on a network server include a reference to content on a centralized logging server. When one of the documents is accessed by a client computer, the process of rendering the content at the client computer includes requesting the content from the logging server. The logging server, upon receipt of such a request, logs information embedded in the request and returns a trivial response which requires little time and which rendering of need not be perceivable by the user.

Claims

1. A method, implemented in a logging server, comprising:

configuring the logging server for collecting usage information about accesses by one or more client computers to a plurality of web pages on a plurality of web servers storing the plurality of web pages;

configuring the plurality of web pages to include tracking tags, wherein each of the tracking tags comprises a reference for accessing an image stored on the logging server when rendering the web page including the tracking tag, and wherein each of the tracking tags further includes the information about the access by one of said client computers to the web page having the tracking tag;

accessing, by the client computers, the plurality of web pages on the web servers storing the web pages;

transmitting, to the client computers from the web servers, the web pages accessed including the tracking tags;

rendering each web page transmitted to each client computer, wherein the rendering of each transmitted web page on each client computer comprises sending a request by the client computer to the logging server for delivery of the image stored on the logging server identified by the reference in the tracking tag for the web page;

receiving, at the logging server from the client computers, the requests for delivery of the image corresponding to the tracking tags for each of the plurality of web pages accessed; and

logging, at the logging server, the information about the accesses included within the tracking tags for providing details of usage of the web by users of the client computers initiating the requests.

2. The method as recited in claim 1, wherein the information about the accesses included within the tracking tags comprises information regarding material being viewed when each web page is accessed.

3. The method as recited in claim 1, wherein the tracking tag comprises, for each webpage, adding the reference in an area outside of the formatting of the web page.

4. The method as recited in claim 1, wherein the tracking tag comprises, for each web page, adding the reference at the end of the web page.

5. Computer-readable storage media storing computer-readable instructions that, when executed, perform a method comprising:

configuring a logging server for collecting usage information about accesses by one or more client computers to a plurality of web pages on a plurality of web servers storing the plurality of web pages;

configuring the plurality of web pages to include tracking tags, wherein each of the tracking tags comprises a reference for accessing an image stored on the logging server when rendering the web page including the tracking tag, and wherein each of the tracking tags further includes the information about the access by one of said client computers to the web page having the tracking tag;

accessing, by the client computers, the plurality of web pages on the web servers storing the web pages;

transmitting, to the client computers from the web servers, the web pages accessed including the tracking tags;

rendering each web page transmitted to each client computer, wherein the rendering of each transmitted web page on each client computer comprises sending a request by the client computer to the logging server for delivery of the image stored on the logging server identified by the reference in the tracking tag for the web page;

receiving, at the logging server from the client computers, the requests for delivery of the image corresponding to the tracking tags for each of the plurality of web pages accessed; and

logging, at the logging server, the information about the accesses included within the tracking tags for providing details of usage of the web by users of the client computers initiating the requests.

6. The computer-readable media as recited in claim 5, wherein the information about the accesses included within the tracking tags comprises information regarding material being viewed when each web page is accessed.

7. The computer-readable media as recited in claim 5, wherein the tracking tag comprises, for each webpage, adding the reference in an area outside of the formatting of the web page.

8. The computer-readable media as recited in claim 5, wherein the tracking tag comprises, for each web page, adding the reference at the end of the web page.