System and method for toy adoption and marketing
First Claim
Patent Images
1. A method for providing a virtual world presentation to a user for entertainment, comprising the steps of:
- storing data relating to a plurality of registration codes, each of said registration codes corresponding to one of a plurality of products;
serving content, via a communication network, to a user computer;
receiving one of said registration codes transmitted from the user computer via one or both of the communication network and an additional communication network;
verifying said one of said registration codes against said data relating to said plurality of registration codes;
registering a product corresponding to said one of said registration codes responsive to said verifying;
providing virtual world data for inclusion in said content, wherein said virtual world data is of a type that can be used by the user computer to present a virtual world to the user, and wherein said virtual world includes a virtual product representing the product; and
providing a daily reward to the user to encourage the user to revisit the virtual world, wherein said providing the daily reward is limited to being provided to the user once each day and comprises determining if the user has visited once already during a day, and preventing providing an additional reward if the user has already visited during the day.
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Abstract
An Entertainment System in combination with a commercially purchased toy, wherein the system allows a toy user to register the toy online using a registration code, allowing the user access to various entertainment activities and scenarios in a “virtual world” including a virtual representation of the toy, via a computer connected to the Internet. The system then encourages the user to purchase additional toys to enjoy additional benefits using the Entertainment System. The Entertainment System including a database subsystem, a registration subsystem, a server subsystem, and a virtual world providing subsystem.
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Citations
27 Claims
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1. A method for providing a virtual world presentation to a user for entertainment, comprising the steps of:
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storing data relating to a plurality of registration codes, each of said registration codes corresponding to one of a plurality of products; serving content, via a communication network, to a user computer; receiving one of said registration codes transmitted from the user computer via one or both of the communication network and an additional communication network; verifying said one of said registration codes against said data relating to said plurality of registration codes; registering a product corresponding to said one of said registration codes responsive to said verifying; providing virtual world data for inclusion in said content, wherein said virtual world data is of a type that can be used by the user computer to present a virtual world to the user, and wherein said virtual world includes a virtual product representing the product; and providing a daily reward to the user to encourage the user to revisit the virtual world, wherein said providing the daily reward is limited to being provided to the user once each day and comprises determining if the user has visited once already during a day, and preventing providing an additional reward if the user has already visited during the day. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 17, 18, 19, 20, 21, 22, 24, 25)
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12. A method for providing a virtual world presentation to a user of a-product for entertainment, comprising the steps of:
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storing data relating to a plurality of registration codes, each of said registration codes corresponding to one of a plurality of products; serving content via a public communication network; receiving a registration code from a remote location via one or both of the public communication network and an additional public communication network; verifying said registration code against said data relating to said plurality of registration codes; registering the product in response to said verifying; responsive to said registering, providing virtual world data for inclusion in said content, wherein said virtual world data is served over at least one of said public communication network and the additional public communication network and intended for use by the user computer to present a virtual world to the user, wherein said virtual world data represents a virtual product representing the product and the virtual product includes an appearance in the virtual world corresponding to said registration code, and wherein said virtual world provides a plurality of activities for the user to participate in through user interactions with the user computer over one or both of the public communication network and the additional public communication network; providing at least one free virtual item for the virtual product upon a determination that the user has adopted the virtual product; and providing a daily reward to the user that facilitates encouraging the user to revisit, the daily reward comprising at least one of virtual currency and a piece of a puzzle. - View Dependent Claims (13)
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14. A method for providing a virtual world presentation to a user of a product for entertainment, comprising the steps of:
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serving content, via a communication network, to a user computer; receiving one or both of data and commands from the user computer, wherein said data comprises a registration code corresponding to the product; verifying the product by determining a validity of the registration code; registering the product for allowing the user to access a restricted portion of an entertainment system; providing virtual world data for inclusion in said content as part of said entertainment system, wherein said virtual world data is for use by the user computer to present a virtual world to the user, wherein said virtual world includes a virtual product representing the product, and wherein said virtual world provides a plurality of activities for the user to participate in via interactions with the user computer; and providing a daily reward to the user to encourage the user to revisit the virtual world, wherein the daily reward is limited to being earned by the user once each day, wherein said providing the daily reward to the user comprises determining if the user has visited once already during a day, allowing a reward if the user has not visited once already during the day, and preventing providing an additional reward if the user has already visited during the day. - View Dependent Claims (15, 23, 26, 27)
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16. A computer readable medium storing computer readable program code for performing a method for presenting a display to the user of a product, said method using a computer system, said method comprising the steps of:
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storing data relating to a plurality of registration codes, each of the registration codes corresponding to one of a plurality of products, wherein the product is one of the plurality of products; serving content via a public communication network; receiving a first registration code from a remote location via one or both of the public communication network and an additional public communication network; verifying the first registration code against said data relating to the plurality of registration codes; registering the product corresponding to said first registration code after said verifying; responsive to said registering, providing virtual world data for including in said content, wherein said virtual world data is served over at least one of said public communication network and the additional public communication network and intended for use by the user computer to present a virtual world to the user, wherein said virtual world data represents a virtual product representing the product and the virtual product includes an appearance in the virtual world corresponding to said registration code, and wherein said virtual world provides a plurality of activities for the user to participate in through user interactions with the user computer over one or both of the public communication network and the additional public communication network, and wherein said virtual product participates in one or more of said plurality of activities in said virtual world via said interactions; providing at least one free virtual item for the virtual product upon a determination that the user has adopted the virtual product; and providing a daily reward to the user that facilitates encouraging the user to revisit, the daily reward comprising at least one of virtual currency and a piece of a puzzle.
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Specification