Method and apparatus for providing a sponsoree-sponsor relationship in a directory, including eminent domain rights for the sponsoree

• US 7,467,348 B1
• Filed: 03/14/2000
• Issued: 12/16/2008
• Est. Priority Date: 03/14/2000
• Status: Expired due to Fees

• Current Assignee: Direct Functions, Inc.
• Original Assignee: Yellow Pages Superhighway, Inc.
• Inventors: Taylor, Esme M., Engel, Bonnie E, Murrin, Kathryn
• Primary Examiner(s): Singh; Rachna
• Assistant Examiner(s): NGUYEN, CHAU T
• Application Number:
  US09/524,849
• Time in Patent Office: 3,199 Days
• Field of Search: 715/500, 715/501.1, 715/500.1, 715/200, 715/203, 715/205, 715/206, 715/208, 715/234, 715/255, 707/2, 707/3, 707/10, 705/14, 705/26, 705/37, 705/400, 705/404
• US Class Current: 715/205
• CPC Class Codes: G06F 16/951 Indexing; Web crawling techniques
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0239 Online discounts or incentives
• CPC Class Codes: G06Q 30/0256 User search
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0275 Auctions
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: G06Q 30/0283 Price estimation or determination
• CPC Class Codes: G06Q 40/04 Trading; Exchange, e.g. stocks, commodities, derivatives or currency exchange
• CPC Class Codes: Y10S 707/99932 Access augmentation or optimizing
• CPC Class Codes: Y10S 707/99933 Query processing, i.e. searching

Abstract

A method for providing sponsorship for a directory comprises permitting a search of the directory. The method further comprising displaying a search result on a page and incorporating a designated web page of a sponsor on the same page as the search result.

Claims

1. A method for selecting and viewing a directory listing over a computer network comprising:

receiving a search request from a user;

presenting a plurality of directory listings to the user based on the search request wherein each of the listings has a sponsor;

providing a plurality of buttons, wherein each of the buttons is associated with one of the directory listings;

providing the user with an offer to self sponsor the directory listing by actuating one of the buttons to facilitate communications for the user to accept the offer to sponsor a selected listing;

verifying an identifying of the user before allowing the user to self sponsor the selected listing;

obtaining a universal resource location to an active and browseable sponsor web page for the selected listing from the user;

retrieving the active and browseable self sponsor web page associated with the directory listing selected by the user and displaying the directory listing selected by the user concurrently with the active and browseable sponsor web page that was retrieved in a single web page if the directory listing is a self sponsor; and

retrieving the active and browseable sponsor web page from a third party sponsor if the directory listing is not a self sponsor.

2. The method of claim 1, wherein said presenting step comprises displaying the plurality of directory listings on a single web page, with no sponsor web page.

3. The method of claim 1, wherein, in said displaying step, a call now button provides communications between the user and a selected listee.

4. The method of claim 3, wherein a call using the call now button is free to the user.

5. The method of claim 4, wherein the call may be charged to one of the following:

the selected listee, the sponsor of the selected listee, or another sponsor.

6. The method of claim 3, further comprising playing an advertisement to the user prior to connecting the user with the selected listee.

7. The method of claim 3, further comprising playing an advertisement to the listee prior to connecting the user with the selected listee.

8. The method of claim 1, further comprising displaying a licensee'"'"'s data if the user connected to the directory from a licensee.

9. The method of claim 8, further comprising tracking the user for data mining purposes.

10. The method of claim 1, wherein sponsor information may be navigated by the user.

11. A method of claim 1 further comprising:

displaying listee information for the directory listing selected by the user.

12. The method of claim 11, wherein the listee information includes contact information related to the listee.

13. The method of claim 11, wherein the sponsor web includes multi-media objects.

14. The method of claim 11, further comprising:

providing framing information that frames the listee information in a web page and sponsor information in an HTML frame in the web page.

15. The method of claim 14, wherein the sponsor information may be navigated by the user.

16. The method of claim 15, further comprising:

determining that a backer is offering to paying a higher impression price to sponsor the listee information wishes to sponsor the directory listing;

removing the third party sponsor web page from sponsorship of the directory listing in favor of a backer web page from the backer.

17. The method of claim 11, further comprising:

communicating accounting logic to bill the sponsor based upon impression criteria.

18. The method of claim 17, wherein the impression criteria includes the number of times the sponsor information is displayed.

19. The method of claim 17, wherein the impression criteria includes a billing period of time.

20. The method of claim 17, wherein the accounting logic provides a basis for which incentives are provided to the user.

21. The method of claim 11, further comprising transmitting call connection logic to the user to display a call connection option with which a potential sponsor may communicate with the system.

22. The method of claim 11, further comprising:

searching the directory listings to determine a category of listee available for sponsorship.

23. The method of claim 22, wherein the category of listee available for sponsorship includes at least one of zip code, city, user data, demographic, keyword, Standard Industrial Classification (SIC), or individual directory listing.

24. The method of claim 23, further comprising:

providing a price quote to the sponsor of the category of listee available for sponsorship.

25. The method of claim 24, wherein the price quote is based upon the number of times the sponsor information is displayed.

26. The method of claim 24, wherein the price quote is based upon a billing period of time.

27. The method of claim 24, further comprising the sponsor entering an auction with other bidders if the sponsor declines the price quote.

28. A system for selecting and viewing a directory listing over a computer network comprising:

a processor;

a memory for storing information and instructions executed by the processor;

means for receiving a search request from a user;

means for presenting a plurality of directory listings to the user based on the search request wherein each of the directory listings has a sponsor;

means for providing a plurality of buttons, wherein each of the buttons is associated with one of the directory listings;

means for providing the user with an offer to self sponsor the directory listing by actuating one of the buttons to facilitate communications for the user to accept the offer to sponsor a selected listing;

means for verifying an identifying of the user before allowing the user to self sponsor the selected listing;

means for obtaining a universal resource location to an active and browseable sponsor web Page for the selected listing from the user;

means for retrieving the active and browseable self sponsor web Page associated with the directory listing selected by the user and displaying the directory listing selected by the user concurrently with the active and browseable sponsor web page that was retrieved in a single web page if the directory listing is a self sponsor; and

means for retrieving the active and browseable sponsor web page from a third party sponsor if the directory listing is not a self sponsor.

29. A data storage medium with computer-executable instructions for selecting and viewing a directory listing over a computer network comprising:

instructions for receiving a search request from a user;

instructions for presenting a plurality of directory listings to the user based on the search request wherein each of the directory listings has a sponsor;

instructions for providing a plurality of buttons, wherein each of the buttons is associated with one of the directory listings;

instructions for providing the user with an offer to self sponsor the directory listing by actuating one of the buttons to facilitate communications for the user to accept the offer to sponsor a selected listing;

instructions for verifying an identifying of the user before allowing the user to self sponsor the selected listing;

instructions for obtaining a universal resource location to an active and browseable sponsor web page for the selected listing from the user;

instructions for retrieving the active and browseable self sponsor web page associated with the directory listing selected by the user and displaying the directory listing selected by the user concurrently with the active and browseable sponsor web page that was retrieved in a single web page if the directory listing is a self sponsor; and

instructions for retrieving the active and browseable sponsor web page from a third party sponsor if the directory listing is not a self sponsor.