Method and system for displaying a hyperlink at multiple levels of prominence based on user interaction

• US 7,467,349 B1
• Filed: 12/15/2004
• Issued: 12/16/2008
• Est. Priority Date: 12/15/2004
• Status: Active Grant

• Current Assignee: Amazon Technologies, Inc. (Amazon.com, Inc.)
• Original Assignee: Amazon Technologies, Inc. (Amazon.com, Inc.)
• Inventors: Bryar, Colin M., Tesler, Lawrence G., Bezos, Jeffrey P.
• Primary Examiner(s): Hong; Stephen S
• Assistant Examiner(s): Faber; David
• Application Number:
  US11/012,880
• Time in Patent Office: 1,462 Days
• Field of Search: 715/501.1, 715/500, 715/745, 715/760, 715/513, 715200-208, 715/234
• US Class Current: 715/205
• CPC Class Codes: G06F 16/9577 Optimising the visualization of content, e.g. distillation of HTML documents

Abstract

Prominence data resulting from user interaction with a hyperlink on a page may be stored in one or more repositories. Prominence data may be collected automatically when the user views a page or clicks on a hyperlink without requiring separate action from the user to accomplish storage or retrieval. The prominence data may further include a display parameter that denotes a level of prominence that is usable to affect the display of a hyperlink. A prominence score used to determine the display parameter may be calculated by dividing a count of click-throughs by a count of page views of the page containing the hyperlink. Other score calculations may be used. User feedback may be incorporated into the score calculation and may be collected through a toolbar, popup window, or other feedback-collecting mechanism.

Claims

1. A computer-implemented method for affecting a level of prominence at which a hyperlink is displayed, comprising:

monitoring user interaction with a hyperlink that points to a resource, wherein the hyperlink appears in multiple different pages that are displayable to one or more users;

aggregating a count of click-throughs of the hyperlink in the multiple different pages to produce information concerning user interaction with the hyperlink across the multiple pages, wherein the information concerning user interaction further includes feedback about the hyperlink from the user of the hyperlink and an aggregated count of page views of the pages on which the hyperlink appears;

calculating a score based on the information concerning user interaction with the hyperlink, wherein the score is a ratio of the aggregated count of click-throughs divided by the aggregated count of page views multiplied by a value derived from the feedback; and

using the score to determine a parameter that affects a level of prominence at which the hyperlink is displayed.

2. The method of claim 1, wherein the score is calculated based on information concerning interaction of a current user with the hyperlink.

3. The method of claim 1, wherein the score is calculated based on information concerning interaction of one or more users other than a current user.

4. The method of claim 1, wherein the aggregated count of page views is incremented in a user session when a page on which the hyperlink appears is displayed, unless the page has previously been displayed in the same user session.

5. The method of claim 1, wherein the aggregated count of page views is set to a lower value after a number of page views occur without any click-throughs.

6. The method of claim 1, wherein the aggregated count of click-throughs is set to a lower value after a number of page views occur without any click-throughs.

7. The method of claim 1, wherein the feedback is indicative of a value of the hyperlink to the user.

8. The method of claim 1, wherein the aggregated count of click-throughs decays over time.

9. The method of claim 1, wherein the aggregated count of click-throughs is incremented in a user session when the user clicks on the hyperlink, unless the user has previously clicked on the hyperlink in the same user session.

10. The method of claim 1, wherein the information concerning user interaction is an aggregate of information from users in a defined group of users that is fewer than all users having access to a page on which the hyperlink appears.

11. The method of claim 10, wherein the aggregated count of click-throughs of the hyperlink is incremented in a user session when a user in the group clicks on the hyperlink, unless the user has previously clicked on the hyperlink in the same user session.

12. The method of claim 11, wherein the aggregated count of page views is incremented in a user session when a page on which the hyperlink appears is displayed to a user in the group, unless the page has previously been displayed to the user in the same user session.

13. The method of claim 12, wherein the score associated with the hyperlink is a ratio of the aggregated count of click-throughs divided by the aggregated count of page views for the users in the group multiplied by a value derived from feedback received from the users in the group about the hyperlink.

14. The method of claim 10, wherein the information concerning user interaction is aggregated for multiple groups of users.

15. The method of claim 1, wherein the hyperlink appears on a page that is only locally accessible by an individual user, and wherein the information concerning user interaction includes information pertaining only to the individual user'"'"'s interaction with the hyperlink on the locally accessible page.

16. The method of claim 15, wherein the locally accessible page is a reference list of hyperlinks to which the user can add and delete hyperlinks.

17. The method of claim 1, wherein a first hyperlink is displayed more prominent than a second hyperlink if the score associated with the first hyperlink is greater than the score associated with the second hyperlink.

18. The method of claim 1, wherein the score is used to determine a parameter affecting a display of the hyperlink, such that the hyperlink is displayed at one of three or more levels of prominence.

19. The method of claim 18, wherein the levels of prominence are denoted using different colors for the hyperlink.

20. The method of claim 18, wherein the levels of prominence are denoted using different temporal display characteristics for the hyperlink.

21. The method of claim 18, wherein the levels of prominence are denoted using different sizes for the hyperlink.

22. The method of claim 18, wherein the levels of prominence are denoted using different fonts for the hyperlink.

23. The method of claim 18, wherein the levels of prominence are denoted using different symbols displayed with the hyperlink.

24. The method of claim 23, wherein each symbol is a number indicating the score associated with the hyperlink.

25. The method of claim 23, wherein each symbol is a number indicating a count of click-throughs of the hyperlink.

26. The method of claim 18, wherein the levels of prominence are denoted using different brightness levels for the hyperlink.

27. The method of claim 1, further comprising defining three or more groups, each group having a parameter, wherein the display parameter affecting a display of the hyperlink is determined by correlating the score to one of the groups.

28. The method of claim 27, wherein each of the three or more groups represents a range of scores.

29. The method of claim 1, further comprising defining at least four levels of prominence for display of the hyperlink, wherein the score is used to determine a parameter affecting a display of the hyperlink at a level of prominence in the at least four levels of prominence.

30. The method of claim 1, wherein the score decays over time.

31. The method of claim 30, wherein the score decays exponentially.

32. The method of claim 30, wherein the score decays logarithmically.

33. The method of claim 30, wherein the score decays linearly.

34. The method of claim 1, further comprising affecting the level of prominence at which the hyperlink is displayed if a period of time passes without a click-through of the hyperlink.

35. The method of claim 1, further comprising setting an expiration time for a page view in the count of page views, thereby causing the count of page views to decrease when the page view expires.

36. The method of claim 1, further comprising setting an expiration time for a click-through in the count of click-throughs, thereby causing the count of click-throughs to decrease when the click-through expires.

37. A computer-implemented method for affecting a level of prominence at which a hyperlink is displayed, comprising:

calculating a score based on information concerning interaction of one or more users with a hyperlink, wherein the information concerning user interaction includes;

a count of click-throughs of the hyperlink;

a count of page views of a page on which the hyperlink appears; and

feedback about the hyperlink from the user of the hyperlink;

wherein the score is a ratio of the count of click-throughs divided by the count of page views multiplied by a value derived from the feedback; and

using the score to determine a parameter that affects a level of prominence at which the hyperlink is displayed.

38. A computer-implemented method for affecting a level of prominence at which a hyperlink is displayed, comprising:

calculating a score based on aggregate information concerning interaction of more than one user in a group of users with a hyperlink, wherein the information concerning user interaction includes;

an aggregated count of click-throughs of the hyperlink that is incremented in a user session when a user in the group clicks on the hyperlink, unless the user has previously clicked on the hyperlink in the same user session; and

an aggregated count of page views of a page on which the hyperlink appears, the count of page views being incremented in a user session when the page is displayed to a user in the group, unless the page has previously been displayed to the user in the same user session,

wherein the score is a ratio of the aggregated count of click-throughs and the aggregated count of page views for the users in the group multiplied by a value derived from feedback received from the users in the group about the hyperlink; and

using the score to determine a parameter that affects a level of prominence at which the hyperlink is displayed.

39. A computer-implemented method for affecting a level of prominence at which a hyperlink is displayed, comprising:

calculating a score based on information concerning interaction of one or more users with a hyperlink over multiple user sessions, wherein the information concerning user interaction with a hyperlink includes a count of click-throughs of the hyperlink, a count of page views of a page on which the hyperlink appears, and feedback about the hyperlink from the one or more users,

wherein the feedback is indicative of a value of the hyperlink to the users;

wherein the count of page views is incremented in a user session when the page is displayed, unless the page has previously been displayed in the same user session;

wherein the information concerning user interaction with a hyperlink is collected once per user session for a given hyperlink, and

wherein the score is a ratio the count of click-throughs divided by the count of page views multiplied by a value derived from the feedback; and

using the score to determine a parameter that affects a level of prominence at which the hyperlink is displayed.

40. The method of claim 39, wherein the count of page views is set to a lower value after a number of page views occur without any click-throughs.

41. The method of claim 39, wherein the count of click-throughs is set to a lower value after a number of page views occur without any click-throughs.

42. A computer-implemented method for affecting a level of prominence at which a hyperlink is displayed, comprising:

calculating a score based on information concerning interaction of one or more users with a hyperlink, wherein the one or more users are each associated with a group of users in a plurality of groups of users in which each group of users is identified by a defined group identifier and comprises fewer than all users having access to the hyperlink, wherein the information concerning user interaction is aggregated for each group of users according to the group identifier of the user interacting with the hyperlink, wherein the information concerning user interaction includes;

an aggregated count of click-throughs of the hyperlink that is incremented in a user session when a user in a group clicks on the hyperlink, unless the user has previously clicked on the hyperlink in the same user session,

an aggregated count of page views of a page on which the hyperlink appears, the count of page views being incremented in a user session when the page is displayed to the user, unless the page has previously been displayed to the user in the same user session, and

feedback received from the users in the group about the hyperlink; and

wherein the score is a ratio of the aggregated count of click-throughs and the aggregated count of page views for the users in the group multiplied by a value derived from the feedback; and

using the score to determine a parameter that affects a level of prominence at which the hyperlink is displayed.

43. The method of claim 42, wherein the feedback comprises a rating generated by the one or more users after viewing the target of the hyperlink.

44. The method of claim 42, wherein the information concerning user interaction is aggregated for multiple groups of users.

45. A computer-readable medium having executable instructions stored thereon, wherein the instructions, when executed by a computer, cause the computer to:

monitor user interaction with a hyperlink that points to a resource, wherein the hyperlink appears in multiple different pages that are displayable to one or more users;

aggregate a count of click-throughs of the hyperlink in the multiple different pages to produce information concerning user interaction with the hyperlink across the multiple pages, wherein the information concerning user interaction further includes feedback about the hyperlink from the user of the hyperlink and an aggregated count of page views of the pages on which the hyperlink appears;

calculate a score based on the information concerning user interaction with the hyperlink, wherein the score is a ratio of the count of click-throughs and the count of page views multiplied by a value derived from the feedback; and

use the score to determine a parameter that affects a level of prominence at which the hyperlink is displayed.

46. The computer-readable medium of claim 45, wherein the score is calculated based on information concerning interaction of a current user with the hyperlink.

47. The computer-readable medium of claim 45, wherein the score is calculated based on information concerning interaction of one or more users other than a current user.

48. The computer-readable medium of claim 45, wherein the aggregated count of page views is incremented in a user session when a page on which the hyperlink appears is displayed, unless the page has previously been displayed in the same user session.

49. The computer-readable medium of claim 45, wherein the aggregated count of page views is set to a lower value after a number of page views occur without any click-throughs.

50. The computer-readable medium of claim 45, wherein the aggregated count of click-throughs is set to a lower value after a number of page views occur without any click-throughs.

51. The method of claim 45, wherein the feedback is indicative of a value of the hyperlink to the user.

52. A computer-implemented method for affecting a level of prominence at which a hyperlink is displayed, comprising:

monitoring user interaction with a hyperlink that points to a resource, wherein the hyperlink appears in multiple different pages that are displayable to one or more users;

aggregating a count of click-throughs of the hyperlink in the multiple different pages to produce information concerning user interaction with the hyperlink across the multiple pages, wherein the information concerning user interaction further includes feedback about the hyperlink from the user of the hyperlink and an aggregated count of page views of the pages on which the hyperlink appears;

wherein the information concerning user interaction is an aggregate of information from users in a defined group of users that is fewer than all users having access to a page on which the hyperlink appears;

wherein the aggregated count of click-throughs of the hyperlink is incremented in a user session when a user in the group clicks on the hyperlink, unless the user has previously clicked on the hyperlink in the same user session, and

wherein the aggregated count of page views is incremented in a user session when a page on which the hyperlink appears is displayed to a user in the group, unless the page has previously been displayed to the user in the same user session;

calculating a score based on the information concerning user interaction with the hyperlink, wherein the score is a ratio of the aggregated count of click-throughs divided by the aggregated count of page views multiplied by a value derived from feedback received from the users in the group about the hyperlink; and

using the score to determine a parameter that affects a level of prominence at which the hyperlink is displayed.