System and method for offering a financial product
First Claim
1. A method of offering a financial product to a customer while the customer is conducting an transaction through a web site, the method comprising:
- receiving customer identification information input by the customer to facilitate the transaction over a network connection;
performing a credit review process comprising;
retrieving data related to the identification information using at least a portion of the identification information; and
determining if the customer qualifies to receive an offer of the financial product based at least in part on the retrieved data;
relaying information for the offer of the financial product to the web site over the network connection if the customer qualifies to receive the offer; and
presenting the offer to the customer through the web site before the transaction is complete,wherein the customer is unaware of the credit review process it the customer does not qualify to receive the offer.
2 Assignments
0 Petitions
Accused Products
Abstract
A system and method for offering a financial product to a customer in real-time while the customer is conducting a transaction over a network. In response to received identification information regarding the customer over the network, the present system and method retrieves data related to the identification information, determines if the customer qualifies to receive an offer of the financial product in response to the retrieved data, and then offers the financial product to the customer if the customer qualifies. If the customer accepts the offer of the financial product, the financial product is made immediately usable by the customer. This entire process is performed while the customer is conducting a transaction on-line or via telephone. In other words, the process is conducted in real-time. Because the determination of the qualification for an offer is conducted in real-time, the back-end process required to re-check the customer'"'"'s credit data before approving the offer is eliminated.
306 Citations
67 Claims
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1. A method of offering a financial product to a customer while the customer is conducting an transaction through a web site, the method comprising:
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receiving customer identification information input by the customer to facilitate the transaction over a network connection; performing a credit review process comprising; retrieving data related to the identification information using at least a portion of the identification information; and determining if the customer qualifies to receive an offer of the financial product based at least in part on the retrieved data; relaying information for the offer of the financial product to the web site over the network connection if the customer qualifies to receive the offer; and presenting the offer to the customer through the web site before the transaction is complete, wherein the customer is unaware of the credit review process it the customer does not qualify to receive the offer. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 67)
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29. A method of offering a financial product to a customer while the customer is engaged in an online transaction, the method comprising:
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maintaining a web site; receiving identification information from a customer engaged in the online transaction without the customer initiating an application for a financial product, the identification information provided by the customer to the web site; forwarding the identification information to a financial institution adapted to determine if the customer qualifies for the offer of the financial product; receiving an indication from the financial institution regarding the qualification of the customer; and offering the financial product through the web site to the customer if they qualify while the customer is still engaged in the online transaction; wherein the acts of receiving the identification information, forwarding the identification information, receiving the indication of qualification and offering the financial product occur while the customer is conducting a transaction with the web site. - View Dependent Claims (30, 31, 32, 33, 34, 35, 36, 37, 38, 39)
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40. A system for offering a financial product to a customer, the system comprising:
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a network; a web site; a first interface coupled to the network that receives identification information regarding the customer, the identification information provided by the customer to the web site while the customer is conducting an online-transaction on the web site, the web site having a second interface that retrieves data related to the identification information; a processor coupled to the first interface and the second interface, the processor adapted to; determine if the customer qualifies for the offer of the financial product in response to the retrieved data; transmit the offer of the financial product to the customer via the network through the first interface if the customer qualifies; and present the offer to the customer via the first interface before the customer has completed the online transaction, wherein, if accepted, the customer may use the financial product to complete the transaction. - View Dependent Claims (41, 42, 43, 44, 45, 46, 47, 48, 49, 50, 51)
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52. A system for offering a financial product to a customer, the system comprising:
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a web site linked to the Internet, the web site being adapted to receive identification information from the customer in response to a request to perform a transaction, the identification information provided by the customer to the web site while the customer is conducting an online transaction on the web site; a processor coupled to the web site; and one or more databases linked to the processor, the one or more databases containing data related to the identification information of the customer; wherein the processor is adapted to; retrieve data related to the identification information from at least one of the one or more databases; determine if the customer qualifies for an offer of the financial product in response to the retrieved data; transmit the offer of the financial product to the customer via the web site if the customer qualifies; and present the offer to the customer while the customer is still at the web site. - View Dependent Claims (53, 54, 55, 56, 57, 58, 59, 60, 61, 62, 63, 64, 66)
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65. A method of offering a financial product to a customer, the method comprising:
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maintaining a web site; receiving identification information from a customer conducting a transaction on the web site, the identification information including at least one of a name, an address, a social security number, an account identification number, a password, and a computer identification tag, the identification information-provided by the customer to the web site; without notifying the customer, forwarding the identification information to a financial institution adapted to determine if the customer qualifies for an offer of the financial product, the financial product including at least one of a credit card, an overdraft product, a mortgage, a mortgage refinancing, an auto loan, a student loan, a personal loan, insurance, a home equity loan, a credit line extension and margin lending products; receiving an indication from the financial institution regarding the qualification of the customer; and offering the financial product through the web site to the customer in response to an indication that the customer qualifies; wherein the acts of receiving the identification information, forwarding the identification information, receiving the indication of qualification and offering the financial product occur before the customer completes the transaction.
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Specification