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Cluster-based and rule-based approach for automated web-based targeted advertising with quotas

  • US 7,472,102 B1
  • Filed: 10/29/1999
  • Issued: 12/30/2008
  • Est. Priority Date: 10/29/1999
  • Status: Expired due to Fees
First Claim
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1. A computer-implemented method comprising:

  • allocating each of a plurality of ads to at least one of a plurality of clusters, based on a predetermined criterion accounting for at least a quota for each ad and a constraint for each cluster;

    selecting an ad for a current cluster from ads allocated to the current cluster; and

    effecting the ad, the predetermined criterion increases an actuation occurrence of the effected ad.

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