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Method and system for capture of location specific media related information and delivery through communications network

  • US 7,478,240 B1
  • Filed: 02/11/2000
  • Issued: 01/13/2009
  • Est. Priority Date: 02/11/2000
  • Status: Expired due to Fees
First Claim
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1. A method for delivering specific data related to a principal program, to one or more subscribers receiving said principal program, said method comprising:

  • embedding a watermark within said principal program, first transmitting said principal program with the embedded watermark to said one or more subscribers;

    decoding, at a central location not in physical proximity to a principal program presentation device for said one or more subscribers, said embedded watermark to determine the specific related data to be transmitted to said one or more subscribers, the specific related data including at least one of an offer to said one or more subscribers, telephone number, World Wide Web address, coupon, and advertisement; and

    second transmitting, in response to said decoded watermark, said specific data related to said principal program from the central location to said one or more subscribers through a communications network.

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