Service for selectively and proactively notifying users of changes in states of items in an electronic catalog

• US 7,483,846 B1
• Filed: 07/13/2004
• Issued: 01/27/2009
• Est. Priority Date: 07/13/2004
• Status: Active Grant

• Current Assignee: Amazon Technologies, Inc. (Amazon.com, Inc.)
• Original Assignee: Amazon Technologies, Inc. (Amazon.com, Inc.)
• Inventors: Gabrielson, Jacob A., Kumar, Suresh, Peterson, Jeffrey N.
• Primary Examiner(s): Garg; Yogesh C
• Application Number:
  US10/889,972
• Time in Patent Office: 1,659 Days
• Field of Search: 705/8, 705/10, 705/14, 705 26- 27, 705/37
• US Class Current: 705/26.43
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data
• CPC Class Codes: G06Q 30/0235 constrained by time limit or expiration date
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0271 Personalized advertisement
• CPC Class Codes: G06Q 30/0617 Representative agent
• CPC Class Codes: G06Q 30/0623 Item investigation
• CPC Class Codes: G06Q 30/0641 Shopping interfaces
• CPC Class Codes: G06Q 40/04 Trading; Exchange, e.g. stocks, commodities, derivatives or currency exchange

Abstract

An electronic catalog system includes automated processes for detecting and handling specific types of browsing events, such as non-conversion events in which users browse but fail to purchase specific items. In one embodiment, when a user engages in a threshold level of browsing activity with respect to an item without making a purchase of that item or a substitute item, and a favorable change in the item'"'"'s state thereafter occurs (e.g., the price is reduced or the item becomes available), the user is automatically notified of the state change. In another embodiment, when a user transitions away from an item or item category after engaging in a threshold level of browsing activity, a determination is made whether to present to the user a time-limited purchase incentive that is tied to that item or item category.

Claims

1. A computer-implemented method of monitoring changes to states of items in an electronic catalog, the method comprising:

generating user activity data reflective of actions performed by a user with respect to an item in an electronic catalog of items;

programmatically analyzing the user activity data to determine that the user'"'"'s actions represent a non-conversion event;

storing information about the non-conversion event, including an identifier of the user, an identifier of the item, and state data descriptive of a state of the item at a time of the non-conversion event; and

subsequent to the non-conversion event, and in response to a change in the state of the item, using the stored information about the non-conversion event, including said identifier of the user, said identifier of the item, and said state data descriptive of the state of the item at the time of the non-conversion event, to generate a state-change notification message to notify the user of the change in state, wherein using the stored information to generate the state change notification message comprises (a) determining whether to generate a state change notification message to notify the user of the change in state, and (b) when said determination is positive, generating the state change notification message for transmission to the user;

wherein the above recited steps of the method are performed via execution of software by one or more processors, and the state change notification message is provided without requiring the user to subscribe to be notified in connection with said item.

2. The method of claim 1, wherein the state data comprises a price of the item as presented to the user, and the change in the state of the item is a reduction in said price.

3. The method of claim 1, wherein the state data comprises an indication that the item was not available at the time of the non-conversion event, and the state change is a change in an availability status of the item.

4. The method of claim 1, wherein the state data comprises an indication that no customer reviews of the item were available to display to the user, and the state change comprises the addition to the electronic catalog of a customer review of the item.

5. The method of claim 1, wherein the information about the non-conversion event is stored, at least in part, in response to a determination that the user selected one or more sub-links on an item detail page of the item.

6. The method of claim 1, wherein the information about the non-conversion event is stored, at least in part, in response to a determination that the user accessed an item detail page of the item multiple times.

7. The method of claim 1, wherein the information about the non-conversion event is stored, at least in part, in response to a determination that the user did not purchase a substitute for the item.

8. The method of claim 1, wherein programmatically analyzing the user activity data comprises taking into consideration an amount of time spent by the user viewing the item.

9. The method of claim 1, further comprising incorporating the state change notification message into a web page requested by the user.

10. The method of claim 9, wherein the web page is a home page of a web site that hosts the electronic catalog.

11. The method of claim 9, wherein the web page is an item detail page for the item.

12. The method of claim 1, wherein the state data is stored in a database in association with the non-conversion event.

13. The method of claim 1, wherein the state data is stored as part of a time-stamped history of the state of the item, such that the item'"'"'s state at the time of the non-conversion event can later be determined based on a time of occurrence of the non-conversion event.

14. An electronic catalog system that performs the method of claim 1.

15. The method of claim 1, wherein the method comprises using the stored information about the non-conversion event to determine an amount by which an attribute of the item has changed since the non-conversion event, and including an indication of said amount in the state change notification message.

16. The method of claim 1, wherein the method comprises personalizing the state-change notification message for the user based on the stored information about the non-conversion event.

17. The method of claim 1, wherein the method comprises using the stored information about the non-conversion event to personalize the state-change notification message with at least an indication of when the user previously viewed the item.

18. The method of claim 1, wherein the state-change notification message is specific to said item.

19. A computer system, comprising:

a monitoring component that monitors browsing actions of users of an electronic catalog of items to generate user activity data;

an analysis component that analyses the user activity data to identify non-conversion events in which a user accesses an item in the catalog but does not complete a transaction associated with the item;

a database that stores information about the non-conversion events detected by the analysis component, including identifiers of associated users and items; and

a notification component that is responsive to a change in the state of a catalog item by using the stored information about non-conversion events to identify a user that failed to complete a transaction associated with the item, and by outputting a notification message to notify the user of the state change when said state change is positive, said notification component operative to provide said notification message without requiring the user to subscribe to be notified in connection with the item;

wherein the monitoring component, analysis component, and notification component comprise computer hardware that executes software.

20. The system of claim 19, wherein the analysis component takes into consideration a user'"'"'s level of browsing activity with respect to an item in determining whether to treat an item browsing event as a non-conversion event.

21. The system of claim 19, wherein the notification component notifies the user of the state change in further response to a determination that the user has not purchased the item or a substitute item since the non-conversion event.

22. The system of claim 19, wherein the change in the state of the catalog item is the addition of a review of the item to the electronic catalog.

23. The system of claim 19, wherein the state change is a reduction in a price of the catalog item.

24. The system of claim 19, wherein the database stores, in association with a non-conversion event, item state data descriptive of a state of an item at a time of the non-conversion event.

25. The system of claim 19, wherein the notification component incorporates notifications of item state changes into web pages requested by the associated users.

26. The system of claim 19, wherein the database additionally stores state data descriptive of states of the items at times of the non-conversion events, and the notification component uses said state data to generate personalized state change notification messages.

27. The system of claim 19, wherein the notification component uses the stored information about a non-conversion event to determine an amount by which an attribute of the item has changed since the non-conversion event, and includes an indication of said amount in the notification message.

28. The system of claim 19, wherein the notification component personalizes the notification message for the user based on stored information about an associated non-conversion event.

29. The system of claim 19, wherein the notification component uses the stored information about a non-conversion event to personalize the notification message with at least an indication of when the user previously viewed the item.

30. The system of claim 19, wherein the notification message is specific to said catalog item.