Tiered programming television delivery system

• US 7,487,523 B1
• Filed: 10/01/2001
• Issued: 02/03/2009
• Est. Priority Date: 12/09/1992
• Status: Expired due to Fees

• Current Assignee: Comcast IP Holdings I LLC (Comcast Corporation)
• Original Assignee: Comcast IP Holdings I LLC (Comcast Corporation)
• Inventors: Hendricks, John S.
• Primary Examiner(s): Lonsberry; Hunter B.
• Application Number:
  US09/966,759
• Time in Patent Office: 2,682 Days
• Field of Search: 725 34- 35
• US Class Current: 725/34
• CPC Class Codes: H04H 20/02 Arrangements for relaying broadcast information
• CPC Class Codes: H04H 20/06 among broadcast stations
• CPC Class Codes: H04H 20/10 Arrangements for replacing or switching information during the broadcast or the distribution
• CPC Class Codes: H04H 20/42 Arrangements for resource management
• CPC Class Codes: H04H 20/78 CATV [Community Antenna Television] systems
• CPC Class Codes: H04H 20/79 using downlink of the CATV systems, e.g. audio broadcast via CATV network
• CPC Class Codes: H04H 20/86 Arrangements characterised by the broadcast information itself
• CPC Class Codes: H04H 20/95 characterised by a specific format, e.g. an encoded audio stream
• CPC Class Codes: H04H 2201/70 characterised in that receivers can be addressed
• CPC Class Codes: H04H 60/04 Studio equipment; Interconnection of studios
• CPC Class Codes: H04H 60/13 Arrangements for device control affected by the broadcast information
• CPC Class Codes: H04H 60/22 per use
• CPC Class Codes: H04H 60/23 using cryptography, e.g. encryption, authentication, key distribution
• CPC Class Codes: H04H 60/39 for identifying broadcast space-time use of Electronic Programme Guides H04H60/72
• CPC Class Codes: H04H 60/47 for recognising genres
• CPC Class Codes: H04H 60/66 for using the result on distributors' side
• CPC Class Codes: H04H 60/72 using electronic programme guides [EPG] focusing on identifying broadcast space time H04H60/39 ; menu type display of EPG in television receivers H04N21/47
• CPC Class Codes: H04H 60/74 using programme related information, e.g. title, composer or interpreter
• CPC Class Codes: H04H 60/94 Telephonic networks for accessing the Internet H04H60/84
• CPC Class Codes: H04H 60/96 CATV systems for accessing the Internet H04H60/86
• CPC Class Codes: H04H 60/97 : using uplink of the CATV systems
• CPC Class Codes: H04M 1/57 : Arrangements for indicating or recording the number of the calling subscriber at the called subscriber's set at the operator set in a manual exchange H04M5/20
• CPC Class Codes: H04N 21/2181 : comprising remotely distributed storage units, e.g. when movies are replicated over a plurality of video servers distributed storage of data in networks, e.g. transport arrangements for network file system [NFS], storage area networks [SAN] or network attached storage [NAS], H04L67/1097
• CPC Class Codes: H04N 21/21815 : comprising local storage units
• CPC Class Codes: H04N 21/2187 : Live feed
• CPC Class Codes: H04N 21/2221 : being a cable television head-end CATV in broadcast systems H04H20/78
• CPC Class Codes: H04N 21/235 : Processing of additional data, e.g. scrambling of additional data or processing content descriptors
• CPC Class Codes: H04N 21/23608 : Remultiplexing multiplex streams, e.g. involving modifying time stamps or remapping the packet identifiers
• CPC Class Codes: H04N 21/2362 : Generation or processing of Service Information [SI]
• CPC Class Codes: H04N 21/2381 : Adapting the multiplex stream to a specific network, e.g. an Internet Protocol [IP] network transmission of MPEG streams over ATM H04L12/5601
• CPC Class Codes: H04N 21/2389 : Multiplex stream processing, e.g. multiplex stream encrypting
• CPC Class Codes: H04N 21/252 : Processing of multiple end-users' preferences to derive collaborative data
• CPC Class Codes: H04N 21/2543 : Billing , e.g. for subscription services payment schemes, architectures or protocols G06Q20/00; e-commerce G06Q30/00; arrangements for billing for the use of broadcast information or broadcast-related information H04H60/21
• CPC Class Codes: H04N 21/258 : Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data arrangements for services using the result on the distributing side of broadcast systems H04H60/66; profiles in network data switching protocols H04L67/30
• CPC Class Codes: H04N 21/25891 : being end-user preferences retrieval of video data in a video database based on user preferences G06F16/739; arrangements for recognizing users' preferences H04H60/46; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/26208 : the scheduling operation being performed under constraints
• CPC Class Codes: H04N 21/26283 : for associating distribution time parameters to content, e.g. to generate electronic program guide data
• CPC Class Codes: H04N 21/2668 : Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles information retrieval from the Internet by querying with filtering and personalisation G06F16/9535; arrangements for replacing or switching information during the broadcast H04H20/10; push services over packet-switching network H04L12/1859; adaptation of message content in packet-switching networks H04L51/063
• CPC Class Codes: H04N 21/4181 : for conditional access
• CPC Class Codes: H04N 21/4184 : providing storage capabilities, e.g. memory stick
• CPC Class Codes: H04N 21/42204 : User interfaces specially adapted for controlling a client device through a remote control device; Remote control devices therefor constructive details of casings for the remote control device H01H9/0235; user interfaces for controlling a tuning device of a television receiver through a remote control H03J9/00; remote control of peripheral devices connected to a television receiver through the remote control device of the television receiver H04B1/205
• CPC Class Codes: H04N 21/42206 : characterized by hardware details
• CPC Class Codes: H04N 21/426 : Internal components of the client ; Characteristics thereof H04N5/44 takes precedence
• CPC Class Codes: H04N 21/42653 : for processing graphics
• CPC Class Codes: H04N 21/4312 : involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
• CPC Class Codes: H04N 21/4314 : for fitting data in a restricted space on the screen, e.g. EPG data in a rectangular grid
• CPC Class Codes: H04N 21/4316 : for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
• CPC Class Codes: H04N 21/4331 : Caching operations, e.g. of an advertisement for later insertion during playback
• CPC Class Codes: H04N 21/4344 : Remultiplexing of multiplex streams, e.g. by modifying time stamps or remapping the packet identifiers
• CPC Class Codes: H04N 21/4345 : Extraction or processing of SI, e.g. extracting service information from an MPEG stream
• CPC Class Codes: H04N 21/435 : Processing of additional data, e.g. decrypting of additional data, reconstructing software from modules extracted from the transport stream
• CPC Class Codes: H04N 21/4385 : Multiplex stream processing, e.g. multiplex stream decrypting
• CPC Class Codes: H04N 21/44204 : Monitoring of content usage, e.g. the number of times a movie has been viewed, copied or the amount which has been watched monitoring of user activities for profile generation for accessing a video database G06F16/739; protecting generic digital content where the protection is independent of the precise nature of the content G06F21/10; arrangements for monitoring the use made of the broadcast services in broadcast systems H04H60/31
• CPC Class Codes: H04N 21/44222 : Analytics of user selections, e.g. selection of programs or purchase activity monitoring of user selections in data processing systems G06F11/34; arrangements for monitoring the user's behaviour or opinions in broadcast systems H04H60/33
• CPC Class Codes: H04N 21/443 : OS processes, e.g. booting an STB, implementing a Java virtual machine in an STB or power management in an STB
• CPC Class Codes: H04N 21/4532 : involving end-user characteristics, e.g. viewer profile, preferences monitoring of user activities for profile generation for accessing a video database G06F16/739; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/454 : Content or additional data filtering, e.g. blocking advertisements
• CPC Class Codes: H04N 21/4622 : Retrieving content or additional data from different sources, e.g. from a broadcast channel and the Internet web site content organization and management for information retrieval from the Internet G06F16/958; transmission by internet of broadcast information H04H60/82; stock exchange data over packet-switching network H04L12/1804; push services including data channel over packet-switching network H04L12/1859
• CPC Class Codes: H04N 21/4668 : for recommending content, e.g. movies
• CPC Class Codes: H04N 21/47 : End-user applications
• CPC Class Codes: H04N 21/472 : End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content end-user interfaces for retrieving video data from a database G06F16/739; network services for supporting unicast streaming H04L65/612
• CPC Class Codes: H04N 21/47211 : for requesting pay-per-view content payment schemes payment architectures or payment protocols G06Q20/00, G07F
• CPC Class Codes: H04N 21/47214 : for content reservation or setting reminders; for requesting event notification, e.g. of sport results or stock market stock exchange data over packet-switching network H04L12/1804; push services over packet-switching network H04L12/1859; notification of incoming messages in packet switching networks H04L51/224
• CPC Class Codes: H04N 21/4755 : for defining user preferences, e.g. favourite actors or genre retrieval personalisation and generation of user profiles for the retrieval of video data G06F16/739; user profiles in network data switching protocols H04L67/306
• CPC Class Codes: H04N 21/478 : Supplemental services, e.g. displaying phone caller identification, shopping application
• CPC Class Codes: H04N 21/4786 : e-mailing message switching systems, e.g. electronic mail systems H04L51/00
• CPC Class Codes: H04N 21/4788 : communicating with other users, e.g. chatting arrangements for providing for computer conferences, e.g. chat rooms, to substation in data switching networks H04L12/1813; distributed application using peer-to-peer [P2P] networks H04L67/104
• CPC Class Codes: H04N 21/482 : End-user interface for program selection broadcast systems using EPGs H04H60/72
• CPC Class Codes: H04N 21/4821 : using a grid, e.g. sorted out by channel and broadcast time
• CPC Class Codes: H04N 21/64307 : ATM
• CPC Class Codes: H04N 21/6543 : for forcing some client operations, e.g. recording remote booting in general G06F9/4416
• CPC Class Codes: H04N 21/6547 : comprising parameters, e.g. for client setup
• CPC Class Codes: H04N 21/812 : involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/8146 : involving graphical data, e.g. 3D object, 2D graphics
• CPC Class Codes: H04N 21/8166 : involving executable data, e.g. software arrangements for executing specific programs G06F9/44; broadcasting computer programmes in broadcast systems H04H20/91; involving the movement of software or configuration parameters H04L67/34
• CPC Class Codes: H04N 21/8173 : End-user applications, e.g. Web browser, game
• CPC Class Codes: H04N 21/8586 : by using a URL processing chained hypermedia data for information retrieval G06F16/94; information retrieval from the Internet by using URLs G06F16/955; URL in broadcast information H04H20/93; Web-based protocols H04L67/02
• CPC Class Codes: H04N 5/445 : for displaying additional information H04N5/50 takes precedence
• CPC Class Codes: H04N 5/44504 : Circuit details of the additional information generator, e.g. details of the character or graphics signal generator, overlay mixing circuits
• CPC Class Codes: H04N 5/45 : Picture in picture , e.g. displaying simultaneously another television channel in a region of the screen
• CPC Class Codes: H04N 5/602 : for digital sound signals
• CPC Class Codes: H04N 7/088 : the inserted signal being digital
• CPC Class Codes: H04N 7/0882 : for the transmission of character code signals, e.g. for teletext circuits for the digital non-picture data signal H04N7/035
• CPC Class Codes: H04N 7/0884 : for the transmission of additional display-information, e.g. menu for programme or channel selection
• CPC Class Codes: H04N 7/0887 : for the transmission of programme or channel identifying signals
• CPC Class Codes: H04N 7/10 : Adaptations for transmission by electrical cable H04N7/12 takes precedence
• CPC Class Codes: H04N 7/102 : Circuits therefor, e.g. noise reducers, equalisers, amplifiers H04N7/108 takes precedence
• CPC Class Codes: H04N 7/163 : by receiver means only
• CPC Class Codes: H04N 7/165 : Centralised control of user terminal subsequent to an upstream request signal H04N7/17345; Registering at central by two-way working H04N7/17309
• CPC Class Codes: H04N 7/173 : with two-way working, e.g. subscriber sending a programme selection signal
• CPC Class Codes: H04N 7/17318 : Direct or substantially direct transmission and handling of requests
• CPC Class Codes: H04N 7/17336 : Handling of requests in head-ends
• CPC Class Codes: H04N 7/17354 : in an intermediate station common to a plurality of user terminals

Abstract

A method is disclosed for delivering television programming, including advertisements, to subscribers using a tiered video system. Advertisements or other video programs are associated with a plurality of channels, one or more of which may be used for programs. The user selects a program on a first channel for display on a television. The method switches the television from the first channel to a second channel having a video program, such as an advertisement. For example, the system displays programming from the first channel and displays an advertisement from a second channel during a commercial break in the program. After displaying the advertisement, the method switches the television channel back to the program channel. The channel switching is transparent to the user, and the advertisement may be a targeted selected from a group of advertisements to most closely associate with a profile of the subscriber stored in memory.

Claims

1. A method of delivering television programming to a plurality of subscribers using tiered video, the method comprising:

associating a first video program with a first channel;

associating a second video program with a second channel;

receiving from a respective subscriber input device a channel selection chosen by each one of the plurality of subscribers;

switching to a different channel carrying a different video program not selected by the plurality of subscribers to be displayed at each television associated with the plurality of subscribers, wherein the different video program for each one of the plurality of subscribers are not the same, wherein said switching is controlled by a network controller at a head end.

2. A method of delivering television programming to a plurality of subscribers using tiered video, the method comprising:

receiving from a respective subscriber input device a channel selection for display on a respective television of each of the plurality of subscribers, wherein the channel selection chosen by each one of the plurality of subscribers is the same;

associating video programs with a plurality of channels;

switching to a different channel carrying a different video program to be displayed at the television without regard to the channel selection, wherein the different video program is not the same at each respective television of the plurality of subscribers, wherein said switching is controlled by a network controller at a head end.

3. The method of claim 2, wherein the different video program comprises advertisements that are targeted to the plurality of subscribers based on a respective profile associated with each one of the plurality of subscribers.

4. A method of delivering television programming to a plurality of subscribers using tiered video, the method comprising:

receiving, at a respective set top terminal, a television signal;

extracting individual television programs from the signal;

associating the programs with channels available for selection by the plurality of subscribers using a respective user input device, wherein the programs are displayed on a respective television associated with each one of the plurality of subscribers;

receiving respective user information associated with each one of the plurality of subscribers;

storing the respective user information in a respective user profile;

associating an advertisement with the respective user profile;

associating the advertisement with a channel;

displaying, on the respective television, the program associated with a channel selected by the plurality of subscribers; and

displaying, on the respective television during a break in the selected program, the advertisement, wherein the advertisement is associated with a different channel than the selected program, and wherein the step of displaying the advertisement comprises;

switching the respective television to the channel associated with the advertisement, wherein said switching to the channel associated with the advertisement is controlled by a network controller at a head end;

sending the advertisement to the respective television, wherein the advertisement is not the same for each of the plurality of subscribers; and

returning the respective television to the channel associated with the selected program after sending the advertisement.

5. The method of claim 4, wherein the step of receiving respective user information comprises collecting information about viewing habits of the respective user.

6. The method of claim 4, wherein the step of receiving respective user information comprises receiving demographic information, and wherein the step of associating the advertisement with the respective user profile comprises using a network controller to target the advertisement to one of the plurality of subscribers based on the demographic information.

7. The method of claim 4, wherein the step of receiving the television signal comprises receiving a television signal sent to a plurality of subscribers having different user profiles, and wherein the step of displaying the advertisement comprises displaying for each of the subscribers the advertisement associated with the subscriber'"'"'s user profile, whereby different subscribers watching the same program on the same channel may view different advertisements based on their user profiles.

8. A set top terminal for use with a television delivery system that uses tiered programming to deliver video programs to subscribers, the terminal comprising:

means for receiving a television signal;

means for extracting individual programs from the signal;

means for receiving a program channel selection from a respective user input device of the subscribers;

means for receiving a program associated with the selection to each respective television of the subscribers, the program being associated with a first channel; and

means for switching to a commercial associated with a second channel at each respective television not selected by each respective subscriber, wherein the commercial is not the same on each respective television of the subscribers, wherein said means for switching is controlled by a network controller at a head end.

9. The terminal of claim 8, wherein the means for switching to the commercial comprises means for switching the respective television from the first channel to the second channel before the commercial is displayed on the respective television, and means for returning the respective television to the program channel after the commercial is displayed.

10. The terminal of claim 9, wherein the means for switching and returning comprise means for switching and returning without indicating to one of the subscribers that the respective television has changed channels.