×

System for modifying and targeting advertising content of internet radio broadcasts

  • US 7,490,053 B1
  • Filed: 01/05/2000
  • Issued: 02/10/2009
  • Est. Priority Date: 02/10/1999
  • Status: Expired
First Claim
Patent Images

1. An interactive method for substituting replacement radio commercials in place of a plurality of broadcast radio commercial streams on an Internet radio program broadcast by a radio station to an Internet hosting service based on user preferences indicating demographic, and personal preferences, comprising the steps of:

  • (a) generating a plurality of replacement radio commercial streams of various predetermined time lengths, whereby each replacement radio commercial has an associated time length;

    (b) digitizing said replacement radio commercial streams and said associated time lengths;

    (c) storing in an array said digitized replacement radio commercial streams and said associated time lengths, said array stored at an Internet service provider;

    (d) maintaining user demographic information and user preferences;

    (e) marking each of said broadcast radio commercial streams with a digital marker by said radio station, said digital marker indicating the start and duration time of said broadcast radio commercial within said Internet radio program;

    (f) transmitting said marked Internet radio program stream to said Internet hosting service;

    (g) receiving of said marked Internet radio program stream by said Internet hosting service;

    (h) examining of said marked Internet radio program stream by said Internet hosting service;

    (i) detecting a digital marker of a commercial on said received Internet broadcast program stream;

    (j) reading the duration time, of said commercial, from said detected digital marker;

    (k) comparing said read duration time with said associated time lengths stored in said array;

    (l) selecting from said array a digitized replacement radio commercial having an associated time length equal to said read duration time to match said demographic information and said user preferences with said replacement commercial stream having an associated time length equal to said real duration time;

    (m) substituting said selected digitized replacement radio commercial stream in place of said broadcast commercial stream; and

    (n) repeating steps (h) through (l) until the end of said Internet radio program,whereby the listener of said Internet radio program stream receives an edited program stream having one or more replacement radio commercial streams substituted in place of said broadcast radio commercial.

View all claims
  • 9 Assignments
Timeline View
Assignment View
    ×
    ×