Method for providing node targeted content in an addressable network
First Claim
1. A system for providing node targeted content in an addressable network, comprising:
- an access request receipt module;
a module configured to provide information in response to the access request, wherein the information comprises a given quantity of data;
a module configured to present a viewable portion of at least one message prior to completing display of the information based upon the quantity of data to be received and the network bandwidth;
a message selection module providing at least one message choice option; and
a user profile containing user demographic information, program participation parameters including rules for disseminating the user demographic information, and a participation credit, wherein the user demographic information includes an e-mail address associated with the user.
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Accused Products
Abstract
Advertising, entertainment or other content is targeted to a particular node of an addressable network based on user information. Such addressable networks may include the Internet, certain television networks or other networks where content can be addressed to specific nodes. The user information may include financial information, product or service preference information, and user contact information regarding a user of the targeted node. In one implementation, targeted content is presented during waiting time of an Internet session. The corresponding process involves monitoring (416) a user node to identify a website access request, accessing (418) a previously stored message said, selecting (432) a message from the message set and displaying or playing back (434) the selected message.
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Citations
35 Claims
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1. A system for providing node targeted content in an addressable network, comprising:
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an access request receipt module; a module configured to provide information in response to the access request, wherein the information comprises a given quantity of data; a module configured to present a viewable portion of at least one message prior to completing display of the information based upon the quantity of data to be received and the network bandwidth; a message selection module providing at least one message choice option; and a user profile containing user demographic information, program participation parameters including rules for disseminating the user demographic information, and a participation credit, wherein the user demographic information includes an e-mail address associated with the user. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A system for providing node targeted content in an addressable network, comprising:
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a web browser configured to receive and communicate a request to connect with a network node identified by an uniform resource locator and in response thereto to receive and present information provided by the network node, wherein the information comprises a given quantity of data; and a first module configured to determine a time period available for presenting a viewable portion of one or more messages, wherein the time period comprises an approximate quantity of time needed for the web browser to establish the connection with the network node and to retrieve and present a viewable portion of the information based upon the quantity of data to be received and network bandwidth; a second module configured to present at least one message during the time period; and a message selection module providing, in response to a connection request, at least one option for choosing a message content category; whereby upon selecting at least one message content category, at least one message associated with a chosen message content category is presented to the user during the time period; and a third module configured to present an option to a user to participate in an on-line program facilitating the providing of node targeted content. - View Dependent Claims (12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26)
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27. A method for providing one or more messages to an Internet user, during an Internet session, comprising:
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receiving a request from an Internet user, during a current Internet session, to establish a connection with a first Internet site, the request including an address identifying content available from an Internet site; estimating a first time period necessary to retrieve the content from the Internet site, the first time period based upon the amount of content requested and upon a monitoring of communications between a server hosting the first Internet site and a web browser receiving the information; identifying, in response to the request, at least one message choice option to present to the Internet user; processing an identification by a user of at least one of the at least one message choice option; and responsive to the identification and the estimated time of the first time period, retrieving and presenting a detectable portion of at least one message associated with the at least one message choice option during at least a portion of the first time period;
wherein the user is identified based upon demographic information provided by a registrar web site. - View Dependent Claims (28, 29, 30, 31, 32, 33, 34, 35)
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Specification