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Structured web advertising

  • US 7,493,553 B1
  • Filed: 12/29/1998
  • Issued: 02/17/2009
  • Est. Priority Date: 12/29/1998
  • Status: Expired due to Fees
First Claim
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1. A method for selecting a candidate information unit for linking to a given information unit comprising:

  • determining a content data of the candidate information unit;

    automatically determining a content data of the given information unit by searching the given information unit, indexing the given information unit to produce indexed data, and performing a relevancy ranking on the indexed data;

    comparing the ranked index data of the given information unit to the content data of the candidate information unit;

    selecting the candidate information unit for linking to the given information unit as a function of said comparing the ranked index data of the given information unit to the content data of the candidate information unit;

    sending a link to the selected candidate information unit to a user computer.

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