Method, apparatus and computer program product for dynamic display of billboard information
First Claim
1. A method for dynamically-controlled display of information on a billboard, the method comprising the steps of:
- a) displaying a billboard message, wherein the message is displayed on the billboard for a certain time duration;
b) measuring speed of at least one vehicle by at least one sensor;
c) selecting the message display time duration, by at least one computer, in response to the measured speed;
selectively breaking the message into a number of segments by the computer; and
displaying the message segments on respective ones of a number of billboards by the computer, wherein the billboards are located such that they are viewable in a sequence as the at least one vehicle moves, and wherein the number of segments is selected in response to the measured speed, such that the number of segments is increased in response to an increase in the measured speed.
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Accused Products
Abstract
Display time for a billboard message is varied in proportion to measured speed of one or more vehicles. This may include varying not only the time a message is presented on the billboard, but also varying the density of the message. An overall message may be broken into segments displayed a sequence of billboards depending on the speed, e.g., for a faster moving vehicle the message has more segments. If the speed of a vehicle is great enough, the message segments are also reduced to fewer words or graphics, which may also be larger. Also, clusters of vehicles are detected and a billboard message display is varied in response to the clusters, which may include display time or segmentation variation, so as to more nearly optimize the number of persons who are able to see the message. Further, a billboard is rotated per vehicle speed, distance, length or clusters.
39 Citations
8 Claims
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1. A method for dynamically-controlled display of information on a billboard, the method comprising the steps of:
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a) displaying a billboard message, wherein the message is displayed on the billboard for a certain time duration; b) measuring speed of at least one vehicle by at least one sensor; c) selecting the message display time duration, by at least one computer, in response to the measured speed; selectively breaking the message into a number of segments by the computer; and displaying the message segments on respective ones of a number of billboards by the computer, wherein the billboards are located such that they are viewable in a sequence as the at least one vehicle moves, and wherein the number of segments is selected in response to the measured speed, such that the number of segments is increased in response to an increase in the measured speed. - View Dependent Claims (2, 3, 4, 5, 6)
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7. A method for dynamically-controlled display of information on a billboard, the method comprising the steps of:
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a) displaying a billboard message, wherein the message is displayed on the billboard for a certain time duration; b) measuring speed of at least one vehicle by at least one sensor; c) selecting the message display time duration, by at least one computer, in response to the measured speed, wherein the message includes at least one word or includes graphical information; and changing, by the computer, the at least one word or the graphical information included in the message in response to the measured speed, wherein the message includes a certain number of words, and the changing of the at least one word or the graphical information includes changing the certain number of words to a smaller number of words in response to an increase in the measured speed. - View Dependent Claims (8)
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Specification