Telephone call initiation through an on-line search
DCFirst Claim
1. A system for telephone call initiation through an on-line search, the system having software which when executed causes the system to perform actions comprising:
- receiving ad purchase data from a merchant over a network, the ad purchase data including an ad display condition, ad content information, and merchant information;
receiving a search request from a search requester over the network;
obtaining a search result over the network in response to the search request;
preparing a search response includingone or more displayable hits,a displayable ad based upon the ad content information, the displayable ad having a dial link, the dial link having a display portion for indicating availability of initiation of a phone call with the merchant associated with the dial linkinstructions for triggering a multi-leg phone call between the merchant and the search requestertransmitting the search response over the network to the search requester.
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Abstract
There are disclosed methods and apparatus for telephone call initiation through an on-line search. A search response includes at least one hit corresponding to a search request, an ad having a dial link, and instructions for triggering a multi-leg phone call with a merchant phone number associated with the dial link and a user phone number. The dial link has a display portion. The search response is displayed, and the dial link is activated. A call trigger is generated in accordance with the instructions in the search response. The call trigger is for initiating a multi-leg phone call with the user phone number and the merchant phone number.
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Citations
7 Claims
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1. A system for telephone call initiation through an on-line search, the system having software which when executed causes the system to perform actions comprising:
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receiving ad purchase data from a merchant over a network, the ad purchase data including an ad display condition, ad content information, and merchant information; receiving a search request from a search requester over the network; obtaining a search result over the network in response to the search request; preparing a search response including one or more displayable hits, a displayable ad based upon the ad content information, the displayable ad having a dial link, the dial link having a display portion for indicating availability of initiation of a phone call with the merchant associated with the dial link instructions for triggering a multi-leg phone call between the merchant and the search requester transmitting the search response over the network to the search requester. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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Specification