Network system for presenting advertising
DC CAFCFirst Claim
1. A method of advertising on the Internet, wherein:
- for each of one or more users accessing the Internet in a corresponding Internet connection for the user, the following occur during said corresponding Internet connection;
a request, from the user, is transmitted on the Internet, via a user node, for contacting a providing node of the Internet, said providing node provides access to information for an interactive service, wherein said request has associated therewith an Internet address that identifies the providing node, and wherein said interactive service is interactive on the Internet with the user;
the user node receives, via the providing node, said information for said interactive service;
wherein two or more display presentations from the information are presented on at least a portion of a display of the user node, wherein at least two of said display presentations are successively displayed, and there is a user input to one of said at least two display presentations, P1, wherein for the user input, there is a transmission on the Internet to which a latter one of said at least two display presentations, P2, is a response;
overlapping with a display of said one of the display presentations, P1, at the user node is a display of a first one or more advertising presentations for providing information related to one or more of a product and a service, wherein said first one or more advertising presentations are received, via the Internet, in response to Internet transmissions by the providing node, and displayed on at least a portion of said display during the presentation of the two or more display presentations at the user node;
one or more additional advertising presentations are presented at the user node following the first one or more advertising presentations, each said additional advertising presentation for providing information related to one of a product and a service, wherein at least one of said additional advertising presentations is;
(a) received at the user node, via the Internet, in response to Internet transmissions by the providing node during the presentation of the two or more display presentations,(b) displayed on at least a portion of said display without the user providing an input;
(i) for which a consequence includes the presenting of said additional advertising presentations, and (ii) for which said first advertising presentations are not a consequence, and(c) provides Internet addressing information for obtaining additional information about one or more purchasable products or purchasable services, comprising;
activating one or more programmatic elements, at the providing node, for combining;
(1) the information for the interactive service, and (2) advertising related information for use in presenting one of;
(i) the first advertising presentations, and (ii) the additional advertising presentations; and
transmitting a resulting combination of (1) and (2) on the Internet to the user.
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Litigations
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Accused Products
Abstract
A networked system is disclosed for presenting advertising during on-line interactions between a user and a service of a network (e.g., the Internet, interactive cable, and/or a LAN). Advertisements (ads) are presented to a networked user unrequestedly during user interactions with the service. The user can activate the ads (via hyperlinks) for receiving additional advertising. The system gathers user data and/or develops user profiles for selectively presenting ads, promotionals, discounts, etc. targeted to receptive users. In exchange for viewing such selective presentations, on-line access to the service is provided, the service including, e.g., (a) playing on-line interactive games (e.g., blackjack and poker), (b) providing access to the network itself (e.g., an Internet service provider), and/or (c) providing access to substantially any interactive service accessible via (b). The system can provide free/reduced cost network services to the user for viewing unrequested advertising. The system can be provided for a casino.
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Citations
109 Claims
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1. A method of advertising on the Internet, wherein:
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for each of one or more users accessing the Internet in a corresponding Internet connection for the user, the following occur during said corresponding Internet connection; a request, from the user, is transmitted on the Internet, via a user node, for contacting a providing node of the Internet, said providing node provides access to information for an interactive service, wherein said request has associated therewith an Internet address that identifies the providing node, and wherein said interactive service is interactive on the Internet with the user; the user node receives, via the providing node, said information for said interactive service; wherein two or more display presentations from the information are presented on at least a portion of a display of the user node, wherein at least two of said display presentations are successively displayed, and there is a user input to one of said at least two display presentations, P1, wherein for the user input, there is a transmission on the Internet to which a latter one of said at least two display presentations, P2, is a response; overlapping with a display of said one of the display presentations, P1, at the user node is a display of a first one or more advertising presentations for providing information related to one or more of a product and a service, wherein said first one or more advertising presentations are received, via the Internet, in response to Internet transmissions by the providing node, and displayed on at least a portion of said display during the presentation of the two or more display presentations at the user node; one or more additional advertising presentations are presented at the user node following the first one or more advertising presentations, each said additional advertising presentation for providing information related to one of a product and a service, wherein at least one of said additional advertising presentations is; (a) received at the user node, via the Internet, in response to Internet transmissions by the providing node during the presentation of the two or more display presentations, (b) displayed on at least a portion of said display without the user providing an input;
(i) for which a consequence includes the presenting of said additional advertising presentations, and (ii) for which said first advertising presentations are not a consequence, and(c) provides Internet addressing information for obtaining additional information about one or more purchasable products or purchasable services, comprising; activating one or more programmatic elements, at the providing node, for combining;
(1) the information for the interactive service, and (2) advertising related information for use in presenting one of;
(i) the first advertising presentations, and (ii) the additional advertising presentations; andtransmitting a resulting combination of (1) and (2) on the Internet to the user. - View Dependent Claims (48, 49, 50, 51, 52, 53, 54, 55, 56, 57, 58, 59, 60, 61)
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2. A method of advertising on the Internet,
wherein an activation request is received, from an Internet accessible user node, for activating an instance of an interactive service accessible via the Internet; -
wherein the user node interactively communicates with the instance for receiving all service transmissions from the instance transmitted to the user node that occur on a first Internet connection, said service transmissions having a plurality of instance presentations transmitted to the user node via the first Internet connection, said instance presentations interleaved with one or more responsive user communications, from the user node to said interactive services that are in response to service content presented to the user; comprising; first providing a sequence of advertising presentations to a user at said user node, wherein said sequence is transmitted on the first Internet connection during a total elapsed time for said service transmissions, wherein each advertising presentation of said sequence identifies at least one of a purchasable product and a purchasable service; wherein an advertising presentation, AP1, of said sequence is presented as a consequence of one or more particular communications on the first Internet connection between said Internet accessible service node and the user node, wherein one of the particular communications includes information for one of the instance presentations for the interactive service combined with advertising related information for use in displaying at least AP1; wherein for said advertising presentations transmitted in said step of first providing, (a) and (b) following hold; (a) there is at least a second advertising presentation, AP2, of said sequence wherein;
(i) a presenting of AP2 to the user is purposefully delayed after a presentation of AP1, and (ii) there is no user input that is both;
(1) after a last of said particular communications and (2) during the total elapsed time for the service transmissions, for which a consequence includes the presenting of AP2;(b) presentations of AP1 and AP2 provide no content that affects said responsive user communications; wherein at least one of AP1 and AP2 includes link data such that when said link data is activated by a user input to said at least one of AP1 and AP2, data indicative of said user input is transmitted, via the first Internet connection, to a network node identified by said link data; and obtaining information related to an efficacy of one or more of the advertising presentations presented to the user, including determining information related to a number of advertised items that are sold through the one or more advertising presentations. - View Dependent Claims (3, 4, 5, 6, 7, 8)
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9. A method for advertising on a communications network, comprising:
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for each of a plurality of network users, each having a corresponding user network node, steps (A) through (K) following are performed; (A) first receiving, at a service providing source accessed via predetermined address information indicative of a predetermined address on the network, a transmission on a first connection to the network by the user'"'"'s corresponding user node, wherein the transmission is for activating a service for providing a plurality of service presentations; (B) activating the service for interactively communicating with the user via transmissions on the network between the user node and said service providing source; (C) first transmitting on the communications network, from said service providing source and in response to the service providing source receiving the transmission, service data of the service for presenting at the user node; (D) second receiving, by the service, responsive data obtained from at least one network transmission, T1, corresponding to an input by the user to one of the service presentations corresponding to said service data at the user node; (E) determining second service data by the service as a response to said responsive data, wherein context data having information indicative of one or more previous user interactions with the service is accessed; (F) second transmitting on the communications network, from said service providing source, the second service data for presenting a corresponding one of the service presentations at the user node; wherein the steps (G) through (K) following are performed for providing advertising to the user when the user establishes a subsequent second connection to the network for communicating with the service by providing the predetermined address information to the network, wherein the second connection to the network is established after the first connection to the network is terminated; (G) identifying advertising related data for presenting advertising of one or more of a purchasable product or a purchasable service for one of a plurality of advertisers; (H) determining third service data of the service, said third service data determined using the context data, said third service data being for a corresponding one of the service presentations, SP; (I) combining the advertising related data and the third service data resulting in combined data; (J) third transmitting, on the communications network and from the service providing source, the combined data, the combined data for presenting at the user node a combined presentation of the corresponding one service presentation, SP, and an advertising presentation corresponding to the advertising related data, wherein the advertising presentation has predetermined network link data associated therewith such that the link data is activated by a user input to the advertising presentation resulting in a corresponding network transmission of data indicative of said user input being transmitted to a predetermined network site, the network site being different from the service providing source; and (K) receiving access information indicative of the advertising presentation being accessed by the user, wherein the access information is used in deriving advertising effectiveness information which is subsequently made available to the one advertiser. - View Dependent Claims (10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 42, 43, 44, 45, 46, 47)
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62. A method for advertising on a network to each user of a plurality of network users, each user using a corresponding user'"'"'s node for communicating on the network, comprising:
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performing steps (A) through (D), for each of the users; (A) receiving, by an advertising presentation node accessed via predetermined address information indicative of a predetermined address on the network, one or more transmissions from the user; (B) determining from a plurality of advertising related information items for a plurality of advertisers, one or more advertising information items, each of the one or more advertising information items for presenting, to the user, information related to a purchasable product or purchasable service of a corresponding one of the advertisers; wherein each of said one or more advertising information items includes corresponding predetermined network address information for accessing a corresponding network node providing additional information related to one or more purchasable products or purchasable services for the corresponding advertiser; (C) transmitting, by said advertising presentation node, said one or more of the advertising information items to the user; (D) for each of a first and second of the advertisers, a step of obtaining corresponding access information indicative of an access of the corresponding network node for at least one of the advertising information items presented to the user for the advertiser; (E) for each of the first and second of the advertisers, obtaining corresponding advertising effectiveness information indicative of an effectiveness of the at least one advertising information item for the advertiser, wherein said corresponding advertising effectiveness information is obtained from the corresponding access information obtained from the plurality of users; and (F) providing each of the first and second advertisers with their corresponding advertising effectiveness information. - View Dependent Claims (63, 64, 94, 95, 96, 97, 98, 99, 100, 101, 102, 103, 104, 105, 106)
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65. A method of advertising on the Internet, comprising:
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first receiving an activation request, from an Internet accessible user node, for activating an instance of an interactive service accessible via an Internet contact with an Internet accessible service node, wherein the service node is identified by service node network address information input by a user of the user node; wherein the user node interactively communicates with the instance of the service for receiving a plurality of service transmissions from the instance via a first Internet connection, said service transmissions for transmitting a plurality of presentations for the instance to the user node via the first Internet connection, said presentations interleaved with one or more responsive user communications from the user node to said instance of the service; first transmitting a sequence of advertising presentations to the user at said user node, wherein said sequence is transmitted on the first Internet connection during an elapsed time for said service transmissions, wherein each advertising presentation of said sequence is for identifying at least one of a purchasable product and a purchasable service; wherein an advertising presentation, AP1, of said sequence is presented as a consequence of one or more particular communications on the first Internet connection between said service node and the user node, said particular communications being transmitted separately of all service transmissions from the instance to the user node; wherein AP1 is presented to the user during at least one transmission of said service transmissions; wherein for said advertising presentations transmitted in said step of first transmitting, (a) and (b) following hold; (a) there is at least a second advertising presentation, AP2, of said sequence wherein;
(i) a presenting of AP2 to the user is purposefully delayed after a presentation of AP1, and (ii) the presenting of AP2 is not in response to a user input between the presentation of AP1 and the presentation of AP2;(b) presentations of AP1 and AP2 are substantially unrelated to said responsive user communications; wherein at least one of AP1 and AP2 includes link data such that when said link data is activated by a user input to said at least one of AP1 and AP2, data indicative of said user input is transmitted, via the first Internet connection, to a network node identified by said link data; wherein a subsequent presentation for presenting to the user is received at the user node and from the network node via the first Internet connection, wherein said subsequent presentation is determined using said data indicative of user input, said subsequent presentation also identifying one of a purchasable product and a purchasable service; and wherein said subsequent presentation is presented to the user during the first Internet connection. - View Dependent Claims (66, 107, 108, 109)
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67. A method of communicating with a service providing node of the Internet, comprising:
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for each of one or more users accessing the Internet, the following steps (A) through (D) are performed; (A) first receiving, from the user via a corresponding Internet user node, a request on the Internet for contacting a service providing node of the Internet, said service providing node providing access to two or more display presentations for a service, and said service providing node being one of a plurality of nodes of the Internet each having a corresponding Internet address to which the user has Internet access independently of the other of the plurality of nodes, wherein said request has associated therewith the Internet address of a terminal destination for identifying the service providing node, and wherein said service is interactive on the Internet with the user; (B) transmitting, via the Internet, data related to communications between the service providing node, and the user; wherein the transmitting step results in first information being stored on the user node so that it is available in a subsequently established Internet connection session by the user via the user node; (C) after the user node has established the subsequent Internet connection session, a step of second receiving for the service, an Internet transmission indicative of the first information being present on the user node; and (D) outputting one or more Internet transmissions, on the subsequent Internet connection session, for presenting particular display presentations for the service; wherein said particular display presentations for the service are presented on at least a portion of a display of the user node, wherein the particular display presentations are successively displayed, and there is a user input to one of the particular display presentations, P1, for the service, the user input resulting in a transmission on the Internet to the service providing node, and to which a subsequent one of the display presentations, P2, is a response; wherein first advertising related information is received by the user node, via the subsequent Internet connection session, as a consequence of Internet transmissions by the service providing node for displaying the particular display presentations, wherein the first advertising related information is combined, prior to transmission to the user node, with information for displaying the particular display presentation P1, said first advertising related information replaceable with alternative information without changing a content;
(i) of the particular display presentation P1, and (ii) to which the user input is responsive for the service;wherein one or more additional advertising presentations are presented at the user node after presentation of a first advertising presentation corresponding to the first advertising related information, each said additional advertising presentation being for providing information related to one of a product and a service, wherein at least one of said additional advertising presentations is received by the user node, as a consequence of Internet transmissions by the service providing node; wherein an action by the user, in response to an advertisement being one of;
said first advertising presentation and one of said additional advertising presentations, results in resulting data being transmitted via the Internet, wherein said resulting data is transmitted;
(a) from said user node, and (b) to a terminal destination node of the Internet, said destination node identified at said user node by destination Internet link information received with the advertisement;wherein a response to the action by the user is received at the user node, via the Internet, the response providing another presentation for presenting to the user at said user node. - View Dependent Claims (68, 69, 70, 71, 72, 73, 74, 75, 76, 77, 78, 79)
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80. A method for providing product or service information while interacting with an informational service via the Internet, comprising:
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performing the following substeps (A1) through (A4) for each of a plurality of Internet user nodes, after each user node has established a corresponding Internet connection session providing access to a plurality of Internet sites for contacting a plurality of informational services; (A1) first receiving, at one of the Internet sites for accessing one of the informational services, a request on the Internet corresponding to an input by a user to the user node to access the one informational service, wherein the user node uses the user input to identify the one Internet site as a termination destination for an Internet transmission providing the request; (A2) transmitting, via the Internet, data between;
(a) the one informational service, and (b) the user;wherein the transmitting step results in first information being stored on the user node so that it is available in a subsequently established Internet connection session by the user at the user node; (A3) after the user node has established the subsequent Internet connection session, a step of second receiving for the one first informational service, a responsive Internet transmission indicative of the first information being present on the user node; (A4) providing, to the user node, a plurality of Internet transmissions for presenting to the user corresponding service related information for the one informational service, wherein between each of at least some of the plurality of Internet transmissions, there is a corresponding responsive Internet transmission from the user node to the one informational service, said corresponding responsive Internet transmission being dependent upon a presentation to the user of the corresponding service related information of a previous one of the Internet transmissions; wherein for one or more of the at least some Internet transmissions, in addition to including their corresponding service related information, each of the one or more of the at least some Internet transmissions includes corresponding advertising related information combined with service related information prior to transmission to the user node, said corresponding advertising related information replaceable with alternative information without changing a content of the corresponding service related information to which the user responds with the corresponding responsive Internet transmission; wherein when presenting a content for each of the one or more of the at least some Internet transmissions to the user, a corresponding advertisement obtained using the corresponding advertising related information is presented to the user, wherein the corresponding advertisement provides information to the user;
(i) related to one or more purchasable products or purchasable services, and (ii) that allows the user to perform an Internet transmission, T, for obtaining additional information about one or more purchasable products or purchasable services. - View Dependent Claims (81, 82, 83, 84, 85, 86, 87, 88, 89, 90, 91, 92)
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93. A method for playing a game on a network, comprising:
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for each user of a plurality of network users, each having a corresponding user node for accessing the network, steps (A) through (I) following are performed; (A) first receiving, at a game playing source accessed via predetermined address information indicative of a predetermined address on the network, a transmission by the user'"'"'s corresponding user node, wherein the transmission is for activating a game, the game for providing a plurality of game presentations; B) activating the game for interactively communicating with the user via transmissions on the network between the user node and said game playing source; (C) first transmitting on the network, from said game playing source, and in response to the game playing source receiving the transmission, first game data for the game for presenting at the user node; (D) second receiving, by the game, a first game response obtained from the network, the first game response corresponding to a game input by the user in response to a presentation of said first game data at the user node; (E) determining second game data by the game as a response to said first game response, said second game data corresponding to a subsequent one of the game presentations to be presented to the user; wherein said step of determining accesses context data having information indicative of a status of the user'"'"'s interactions with the game is accessed; (F) obtaining advertising data for presenting advertising of one or more of a purchasable product or a purchasable service for one of a plurality of advertisers; (G) combining the advertising data and the second game data resulting in combined data; (H) second transmitting, on the network and from the game playing source, the combined data, the combined data for presenting at the user node a combined presentation of the subsequent game presentation and an advertising presentation corresponding to the advertising related data, wherein the advertising presentation has predetermined network link data associated therewith such that the link data is activated by a user input to the advertising presentation resulting in a corresponding network transmission of data indicative of said user input being transmitted to a predetermined network site which provides the user node with access to the advertising presentation, the network site being different from the gaming playing source; and (I) receiving access information indicative of the advertising presentation being accessed by the user, wherein the access information is used in deriving advertising effectiveness information which is subsequently made available to the one advertiser.
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Specification