×

Methods and apparatuses for pay-per-call advertising in mobile/wireless applications

  • US 7,505,920 B2
  • Filed: 07/21/2006
  • Issued: 03/17/2009
  • Est. Priority Date: 10/06/2003
  • Status: Active Grant
First Claim
Patent Images

1. A method, comprising:

  • assigning a first telephonic reference of a connection provider to an advertiser of an advertisement to represent a separate telephonic reference of the advertiser within the advertisement;

    providing the advertisement to a mobile device via Short Message Service (SMS) or Wireless Application Protocol (WAP), the advertisement to include the first telephonic reference of the connection provider;

    receiving from the mobile device a telephone call to the first telephonic reference of the connection provider;

    connecting the telephone call received at the connection provider to the separate telephonic reference of the advertiser to provide a telephonic connection between the mobile device and the advertiser; and

    billing the advertiser for the advertisement in response to the telephonic connection between the mobile device and the advertiser provided via the first telephonic reference.

View all claims
  • 25 Assignments
Timeline View
Assignment View
    ×
    ×