Cross language advertising
DC CAFCFirst Claim
1. A method for providing cross language advertising for a user while the user is performing a contextual search and retrieval of documents in a computer network, the method comprising the steps of:
- receiving from the user through an input device a query in a first language;
processing the query to extract at least one content word from the query;
performing dialectal standardization of the content word extracted from the query;
translating the dialectally standardized content word into a second language through a translator;
performing a contextual search in the second language based on the translated content word, using a search engine in the second language;
returning to the user the search results in the second language in the form of at least one of site names (URLs) and documents;
searching a database of advertising cues; and
returning to the user one or more of the advertising cues relevant to the content word.
3 Assignments
Litigations
2 Petitions
Accused Products
Abstract
Disclosed is a method and system for providing cross language advertising service over the Internet. In one preferred embodiment, while a user is performing a cross language search on the Internet, she receives the search results and concurrently receives one or more advertisements in her input language which are relevant to her input. In another preferred embodiment, while a user is requesting a real-time translation or annotation service on the Internet, she receives the requested translation or annotation and concurrently receives one or more advertisements in the annotation language which are relevant to her input.
17 Citations
20 Claims
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1. A method for providing cross language advertising for a user while the user is performing a contextual search and retrieval of documents in a computer network, the method comprising the steps of:
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receiving from the user through an input device a query in a first language; processing the query to extract at least one content word from the query; performing dialectal standardization of the content word extracted from the query; translating the dialectally standardized content word into a second language through a translator; performing a contextual search in the second language based on the translated content word, using a search engine in the second language; returning to the user the search results in the second language in the form of at least one of site names (URLs) and documents; searching a database of advertising cues; and returning to the user one or more of the advertising cues relevant to the content word. - View Dependent Claims (2, 3, 4, 5, 6)
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7. A system for providing cross language advertising for a user while the user is performing a contextual search and retrieval of documents in a computer network, comprising:
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at least one server; and at least one database of advertising cues associated with the at least one server; wherein the at least one server comprises; means for receiving from the user through an input device a query in a first language; a dialectal controller for dialectally standardizing a content word extracted from the query; a first translator for translating the dialectally standardized content word into a second language; a search engine for searching in the second language, the site names (URLs), pages and descriptions satisfying at least one search criterion; at least a second translator for translating the search results into the first language; means to search the database of the advertising cues based on the relevancy to the translated content word; and means to send the search results and the matching advertising cues to the user'"'"'s computer screen. - View Dependent Claims (8, 9, 10, 11, 12)
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13. A method for providing cross language advertising to a user from a server on a computer network while the user is requesting a real time translation on a contextual information in a first language contained in a page supported by the server, the method comprising the steps of:
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receiving a screen-scraped segment of text adjacent to, or overlaid by, the user'"'"'s pointer; calibrating the screen-scraped segment of text into a query; translating the query into the second language; sending to the user the query'"'"'s translation; searching a database of advertising cues associated with the server; and sending to the user one or more advertising cues relevant to the query. - View Dependent Claims (14, 15, 16)
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17. A system for providing cross language advertising to a user from a server on a computer network while the user is requesting a real time translation on a contextual information in a first language contained in a page supported by the server, the system comprising an application which operates to:
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screen-scrape a segment of text adjacent to, or overlaid by, the user'"'"'s pointer; calibrate the screen-scraped segment of text into a query; translate the query into a second language; display the query'"'"'s translation in a visual cue on the user'"'"'s screen; and display one or more advertising cues in the second language relevant to the query. - View Dependent Claims (18, 19, 20)
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Specification