Interactive media presentation system for presenting business data over a digital television network

• US 7,516,468 B1
• Filed: 10/12/2001
• Issued: 04/07/2009
• Est. Priority Date: 10/12/2000
• Status: Active Grant

• Current Assignee: Oracle International Corporation (Oracle Corporation)
• Original Assignee: Oracle International Corporation (Oracle Corporation)
• Inventors: Huntington, Mathew, Deller, Andrew David, Dawson, George Christopher
• Primary Examiner(s): Lonsberry; Hunter B.
• Application Number:
  US09/976,793
• Publication Number:
  US 20090106808A1
• Time in Patent Office: 2,734 Days
• Field of Search: 725/40
• US Class Current: 725/40
• CPC Class Codes: H04L 65/612 for unicast
• CPC Class Codes: H04N 21/235 Processing of additional data, e.g. scrambling of additional data or processing content descriptors
• CPC Class Codes: H04N 21/8543 using a description language, e.g. Multimedia and Hypermedia information coding Expert Group [MHEG], eXtensible Markup Language [XML] information retrieval of semistructured data, the underlying structure being taken into account, e.g. mark-up language structure data G06F16/80
• CPC Class Codes: H04N 7/165 Centralised control of user terminal subsequent to an upstream request signal H04N7/17345; Registering at central by two-way working H04N7/17309

Abstract

The method includes steps for creating and updating an interactive television application, which includes business data and other interactive and dynamic data which changes frequently over time. The interactive television application and data is transmitted over a television broadcast network, and the method includes steps for presenting the data to the user. Business data is compiled into a binary form, the business data for example comprising descriptions of products. A description of an interactive application is generated using an authoring tool. The authoring tool allows a creative designer to create page layouts and use simple script to specify how to respond to user interactions. The compiled business data and the script are streamed to a receiver for generating video information for a user'"'"'s television, wherein the receiver uses the script to access the compiled business data and generate a presentation of the data for the user. The receiver can be a set-top box for use with a cable television provider, a terrestrial television provider or a satellite television provider. The business data can be compatible with a version of XML (extensible markup language). The business data can be referenced within script created using an authoring tool without the instances of the business data being present at the time of authoring. The compiling can be configured to improve the access speed of the receiver to the business data and to reduce a memory footprint of the business data on the receiver. The business data can be updated and recompiled without requiring the application to be re-authored manually.

Claims

1. A method for transmitting interactive television information over a television broadcast, comprising:

compiling business data into a binary form, the business data comprising descriptions of products, wherein said business data is compiled for use by a set-top box;

generating a script using a script authoring tool, wherein said compiled business data is processed according to said generated script independent from a further user interaction; and

transmitting a stream, comprising the compiled business data and the script, to a receiver for generating video information for a user'"'"'s television, wherein the receiver uses the script to access the compiled business data and generate a presentation of the products for the user.

2. The method of claim 1 wherein the business data is compatible with a version of XML (extensible markup language).

3. The method of claim 1 wherein the compiling of the business data is configured to improve access speed to the business data.

4. The method of claim 1 wherein the compiling of the business data is configured to reduce the size of the business data.

5. The method of claim 1 wherein the receiver is a set-top box.

6. The method of claim 1 wherein the business data is transmitted to the receiver using a modem.

27. The method as described in claim 1 further comprising:

providing content download in response to said user interacting with said presentation of said products.

28. The method as described in claim 1, wherein the compiled business data transmitted are updated as data changes by recompiling the business data into the television broadcast, eliminating the need to generate said script.

29. The method as described in claim 1, wherein a portion of the business data is transmitted prior to a need for the portion of business data by the script.

7. A method for receiving interactive television information in a receiver and providing interactive television to a user, comprising:

receiving a stream comprising a script and a compiled business data in binary form, wherein said business data comprises descriptions of products and wherein said business data is compiled for use by a set-top box;

processing said compiled business data in binary form according to said script; and

processing requests within the script, independent from a further user interaction, to map an item of the business data into a position within an authored page template, wherein a video presentation of the business data is presented to the user.

8. The method of claim 7 further including:

processing a request within the script to map a one or a two-dimensional array of the business data into a named one or two-dimensional array of locations within the authored page template.

9. The method of claim 7 further including:

processing a request within the script to construct a message containing business data, based on a user action; and

transmitting the selection to a transaction server, the transaction server for implementing a transaction in accordance with the user action.

10. The method of claim 9 wherein the selection is transmitted from the receiver to the transaction server using a modem.

11. The method of claim 9 wherein the business data is compatible with a version of XML (extensible markup language).

12. The method of claim 7 wherein the business data is compatible with a version of XML (extensible markup language).

13. The method of claim 7 wherein the business data and the script are received over a broadcast network of a cable television provider, a terrestrial television provider or a satellite television provider.

14. A system for transmitting interactive television information over a television broadcast, comprising:

a server having a processor couple to a memory, the memory having computer readable code which when executed by the processor causes the server to perform a method comprising;

compiling business data into a binary form, the business data comprising descriptions of products and wherein the business data is compiled for use by a set-top box;

accessing a script, the script previously generated using a script authoring tool, wherein said compiled business data is processed according to said generated script independent from a further user interaction; and

transmitting a stream comprising said compiled business data and said script to a set-top box for generating video information for a user'"'"'s television, wherein the set-top box uses the script to access the compiled business data and generate a presentation of the products for the user.

15. The system of claim 14 wherein the business data is compatible with a version of XML (extensible markup language).

16. The system of claim 14 wherein the compiling of the business data is configured to improve access speed to the business data.

17. The system of claim 14 wherein the compiling of the business data is configured to reduce the size of the business data.

18. The system of claim 14 further including:

providing the compiled business data and the script to a television broadcaster for inclusion in a television broadcast transmission by the broadcaster.

19. The system of claim 14 wherein the streaming is performed over a broadcast network of a cable television provider, a satellite television provider, or a terrestrial television provider.

20. A system for receiving interactive television information and providing interactive television to a user, comprising:

a receiver having a processor coupled to a memory, the memory having computer readable code which when executed by the processor causes the receiver to perform a method comprising;

receiving a stream comprising a script and a compiled business data in binary form, wherein said business data comprises descriptions of products and wherein said business data is compiled for use by a set-top box;

processing said compiled business data in binary form according to said script; and

processing requests within a script, independent from a further user interaction, to map an item of the business data into a named position within an authored page template, wherein a video presentation of the business data will be presented to the user.

21. The system of claim 20 further including:

receiving a selection of one of the product descriptions from the user; and

transmitting the selection to a transaction server, the transaction server for implementing a transaction in accordance with the selection.

22. The system of claim 21 wherein the selection is transmitted from the receiver to the transaction server using a modem.

23. The system of claim 20 wherein the business data is compatible with a version of XML (extensible markup language).

24. The system of claim 20 wherein the business data and the script are received over a broadcast network of a cable television provider, a terrestrial television provider or a satellite television provider.

25. The system of claim 20 further including:

processing requests within a script to map an array of the business data into an array of locations within an authored page template, wherein a video presentation of the business data will be presented to the user.

26. The system of claim 20 further including:

processing a request within a script to construct a message containing the business data, based on a user action; and

transmitting the selection to a transaction server, the transaction server for implementing a transaction in accordance with the user action.