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Content with advertisement information segment

  • US 7,519,273 B2
  • Filed: 01/19/2001
  • Issued: 04/14/2009
  • Est. Priority Date: 01/19/2001
  • Status: Active Grant
First Claim
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1. A computer-readable medium storing instructions that are executed by a computer to enable the computer to:

  • receive and store an advertisement, a plurality of segments of one particular program, and at least one segment pointer interlaced between the segments of the one particular program, said at least one segment pointer to link to a remotely located info segment and other than said info segment; and

    in response to detecting a segment pointer between segments of the plurality of segments of said one particular program, said computer to retrieve said info segment from a remote storage, said retrieval of said info segment separate from and not coinciding with the receipt of segments of the plurality of segments of said one particular program or an advertisement, said info segment including,a content identifier to indicate that said info segment is to be associated with the one particular program, anda plurality of entries, each entry specifying,an interruption point to identify a condition that, if detected, will cause the display of an advertisement to replace the display of the one particular program, andone or more conditions controlling the interruption.

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