Display and method of operation

• US 7,525,510 B2
• Filed: 08/20/2004
• Issued: 04/28/2009
• Est. Priority Date: 08/20/2004
• Status: Active Grant

• Current Assignee: WYNN Resorts Holdings LLC (Wynn Resorts Limited)
• Original Assignee: WYNN Resorts Holdings LLC (Wynn Resorts Limited)
• Inventors: Fisher, Scott, Beland, Graham N., Wardle, Rodney D., Young, Brian W., Rolfe, Donald D., Cox, Michael H., Buttram, William J., Gietzen, James J., Lester, John C., Gover, James B., Williams, John S.
• Primary Examiner(s): Awad; Amr
• Assistant Examiner(s): PELLIGRINO, JEFFREY S
• Application Number:
  US10/922,561
• Publication Number:
  US 20060066562A1
• Time in Patent Office: 1,712 Days
• Field of Search: 345/108, 345/109, 345/110, 345/1.1, 345/8, 406/061.4, 406/061.9, 406/24, 404/53
• US Class Current: 345/1.1
• CPC Class Codes: G09F 15/0075 Pillars
• CPC Class Codes: G09F 19/22 Advertising or display means on roads, walls or similar surfaces, e.g. illuminated

Abstract

A sign structure having a display, movable member and computer means creates a unique vehicle for displaying content. In one version, the movable member is adjacent to the display and substantially shields a portion of the display as it traverses thereover. Coordinated content transmitted to the display gives the appearance that the movable member is influencing the displayed content. For example, as the member moves upward an image below the member stretches in size while an image above the member compresses in size until the upper image disappears and the lower image occupies the entire visible portion of the display. This continues as the member traverses up and down over the display. The member may appear to manipulate the images by stretching, compressing, pushing, pulling and/or erasing them.

Claims

1. A sign structure comprising:

a display;

a movable member adjacent said display, said movable member substantially shielding a portion of the display;

means for transmitting content to said display, said content comprising a first static or video image and a second static or video image;

software means for manipulating said first image by compressing or moving said first image so that all or portions of said first image occupy a decreasing display area in front of said movable member as it moves over said display and said second image by expanding or moving said second image so that all or portions of said second image occupy an increasing display area rear of said movable member as it moves over said display; and

means for controlling said movable member such that the movable member moves in harmony with content being displayed, wherein said movable member separates two unique static or video images as said movable member moves over said display.

2. The sign structure of claim 1 wherein the means for transmitting content to said display comprises one or more computer processors in communication with said display.

3. The sign structure of claim 1 wherein the means for controlling said movable member comprises a system of pulleys and counterweights in communication with one or more computer processors.

4. The sign structure of claim 1 wherein the content comprises two distinct images.

5. The sign structure of claim 4 wherein the movable member forms a border separating the two images.

6. The sign structure of claim 5 wherein the movable member is oriented in a horizontal position and moves up and down.

7. The sign structure of claim 6 wherein a first image remains above the movable member and a second image remains below the movable member.

8. The sign structure of claim 1 wherein the display comprises a plurality of light emitting diodes.

9. A display device comprising:

one or more display screens;

a cabinet translatable in relation to the one or more display screens, said cabinet concealing a portion of the one or more display screens; and

control means for controlling movements of the cabinet and electronically manipulating content, in the form of a first static or video image and a second static or video image, transmitted to the one or more display screens, wherein said cabinet separates said first and second static or video images as said cabinet moves over said display, said manipulation comprising compressing or moving said first image so that all or portions of said first image occupy a decreasing display area in front of said cabinet as it moves over said display and said second image by expanding or moving said second image so that all or portions of said second image occupy an increasing display area rear of said cabinet as it moves over said display.

10. The display device of claim 9 wherein the movements of the cabinet appear to influence the content presented on the one or more display screens.

11. The display device of claim 9 wherein the control means comprises one or more central processing units in communication with the cabinet and the one or more display screens.

12. The display device of claim 9 wherein the content comprises two distinct images.

13. The display device of claim 12 wherein the cabinet separates the two images.

14. The display device of claim 9 wherein the cabinet is oriented in a horizontal position and moves up and down.

15. The display device of claim 14 wherein a first image remains above the cabinet and a second image remains below the cabinet.

16. The display device of claim 9 wherein the display is formed of a plurality of light emitting diodes.

17. A sign structure comprising:

a display;

a movable member adjacent said display, said movable member substantially concealing a portion of the display;

a system of pulleys and counterweights connected to said movable member;

one or more computer processors for transmitting content, in the form of a first static or video image and a second static or video image, to said display and controlling said system of pulleys and counterweights thereby controlling the movements of the movable member such that the movable member moves in concert with the displayed content, wherein said movable member separates said first and second static or video images as said movable member moves over said display; and

software means for manipulating said first image by compressing or moving said first image so that all or portions of said first image occupy decreasing display area in front of said movable member as it moves over said display and said second image by expanding or moving said second image so that all or portions of said second image occupy an increasing display area rear of said movable member as it moves over said display.

18. A method of displaying content comprising:

transmitting a first static or video image and a second static or view image to one or more display screens;

controlling movements of a display screen blocker; and

manipulating said first image by compressing or moving said first image so that all or portions of said first image occupy a decreasing display area in front of said display screen blocker as it moves over said display and said second image by expanding or moving said second image so that all or portions of said second image occupy an increasing display area rear of said display screen blocker as it moves over said display.

19. The method of claim 18 wherein transmitting at least two distinct images and controlling movements of the display screen blocker are accomplished by one or more computer processing units.

20. The method of claim 18 wherein the static images are stored in a device in communication with said one or more display screens.

21. The method of claim 18 wherein the display blocker substantially conceals a horizontal portion of the one or more display screens.

22. The method of claim 21 wherein as the display blocker moves up and down one image remains above the blocker and a second image remains below the display blocker.

23. The method of claim 18 wherein the images are manipulated such that display blocker appears to erase an image as it moves in a direction of the image.

24. The method of claim 18 wherein the images are manipulated such that the display blocker appears to compress an image as it moves in a direction of the image.

25. The method of claim 18 wherein the images are manipulated such that the display blocker appears to force an image off the display screen as it moves in a direction of the image.

26. The method of claim 18 wherein the images are manipulated such that display blocker appears to stretch an image as it moves in a direction away from the image.

27. The method of claim 18 wherein the images are manipulated such that display blocker appears to pull a first image onto the display screen as it moves in a direction away from the image.

28. A method of displaying content comprising:

transmitting the content to one or more display screens, said content including a first static or video image and a second static or video image;

controlling movements of a display screen blocker separating said first and second images; and

manipulating said first image by compressing or moving said first image so that all or portions of said first image occupy a decreasing display area in front of said display screen blocker as it moves over said display and said second image by expanding or moving said second image so that all or portions of said second image occupy an increasing display area rear of said display screen blocker as it moves over said display.

29. A system for displaying content comprising:

means for creating content;

means for transmitting said content to a display device, said display device including a cabinet movable over a display screen of said display device;

means for controlling movements of the cabinet in conjunction with the displayed content to create a desired effect, wherein said cabinet separates a first static or video image and a second static or video image as said cabinet moves over said display screen; and

software means for manipulating said first image by compressing or moving said first image so that all or portions of said first image occupy a decreasing display area in front of said movable member as it moves over said display and said second image by expanding or moving said second image so that all or portions of said second image occupy an increasing display area rear of said movable member as it moves over said display.

30. The system of claim 29 wherein the means for creating content comprises a computer having software and hardware components.

31. The system of claim 29 wherein the means for transmitting said content to the display screen comprises a wired connection.

32. The system of claim 29 wherein the means for transmitting said content to the display screen comprises a wireless connection.

33. The system of claim 29 wherein the means for controlling movements of the cabinet comprises a computer processor.

34. The system of claim 33 wherein the computer processor controls operation of a pulley and counterweight combination to control the movements of the cabinet.

35. The system of claim 29 wherein the desired effect comprises the cabinet moving up and down while one image remains above the cabinet and a second image remains below the cabinet.

36. The system of claim 29 wherein the desired effect comprises the cabinet appearing to erase an image as it moves in a direction of the image.

37. The system of claim 29 wherein the desired effect comprises the cabinet appearing to compress an image as it moves in a direction of the image.

38. The system of claim 29 wherein the desired effect comprises the cabinet appearing to force an image off the display screen as it moves in a direction of the image.

39. The system of claim 29 wherein the desired effect comprises the cabinet appearing to stretch an image as it moves in a direction away from the image.

40. The system of claim 29 wherein the desired effect comprises the cabinet appearing to pull a first image onto the display screen as it moves in a direction away from the image.