Providing content based on user-specific information from a wireless device

• US 7,536,190 B1
• Filed: 06/06/2006
• Issued: 05/19/2009
• Est. Priority Date: 01/05/2001
• Status: Expired due to Fees

• Current Assignee: Qualcomm, Inc.
• Original Assignee: Palm, Inc. (TCL Technology Group Corp.)
• Inventors: Creemer, David Z.
• Primary Examiner(s): Afshar; Kamran
• Application Number:
  US11/449,001
• Time in Patent Office: 1,078 Days
• Field of Search: 455/456.1, 455/457, 455/404.2, 455/550.1, 455/556.2, 455/566, 455/418, 455/414.1, 34235706-35709, 342/450, 709217-218, 709/229, 701200-201, 701/207
• US Class Current: 455/456.3
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: H04L 67/52 specially adapted for the location of the user terminal
• CPC Class Codes: H04L 69/329 in the application layer [OSI layer 7]
• CPC Class Codes: H04M 1/72451 according to schedules, e.g. using calendar applications
• CPC Class Codes: H04M 1/72457 according to geographic location
• CPC Class Codes: H04M 3/4878 Advertisement messages
• CPC Class Codes: H04W 4/02 Services making use of location information
• CPC Class Codes: H04W 4/027 using movement velocity, acceleration information
• CPC Class Codes: H04W 4/029 Location-based management or tracking services

Abstract

A system and method of targeting services according to information derived from a wireless transceiver device comprises accessing a rate of travel calculated for the wireless transceiver device, accessing a direction of travel calculated for the wireless transceiver device, accessing user-specific information resident in a memory unit located on the wireless transceiver device and providing content based on the user-specific information, the rate of travel and the direction of travel.

Claims

1. A method of targeting services according to information derived from a wireless transceiver device, said method comprising:

accessing a rate of travel calculated for said wireless transceiver device;

accessing a direction of travel calculated for said wireless transceiver device;

accessing user-specific information resident in a memory unit located on said wireless transceiver device; and

providing content based on said user-specific information, said rate of travel and said direction of travel.

2. The method as recited in claim 1 comprising:

identifying a likely mode of transportation using said rate of travel; and

providing content based on said user-specific information, said direction of travel and said mode of transportation.

3. The method as recited in claim 1 comprising:

correlating said rate of travel and said direction of travel to geographical information in a database; and

identifying a likely mode of travel using said geographical information.

4. The method as recited in claim 1 comprising:

accessing a plurality of rates of travel and a plurality of directions of travel that are calculated using a plurality of positions and times;

maintaining an historical record comprising said plurality of rates of travel and said plurality of directions of travel; and

providing content based on said user-specific information and said historical record.

5. The method as recited in claim 4 comprising sampling said plurality of positions and times at periodic intervals.

6. The method as recited in claim 1 comprising:

calculating a prospective position for said wireless transceiver device using said rate of travel and said direction of travel; and

providing content based on said user-specific information and said prospective position.

7. The method as recited in claim 1 wherein said providing content further comprises providing a targeted advertisement relevant to said rate of travel and said direction of travel.

8. The method as recited in claim 1 wherein said user-specific information comprises address book information.

9. The method as recited in claim 1 wherein said user-specific information comprises calendar information.

10. A computer system communicatively coupled to a mobile wireless transceiver device, said computer system comprising:

a processor coupled; and

a memory coupled to said processor, said memory comprising instructions that when executed implement a method of targeting services according to information derived from said wireless transceiver device, said method comprising;

accessing user-specific information resident in said memory; and

providing content based on said user-specific information, a rate of travel calculated for said wireless transceiver device, and a direction of travel calculated for said wireless transceiver device.

11. The computer system of claim 10 wherein said method comprises:

identifying a likely mode of transportation using said rate of travel; and

providing content based on said user-specific information, said direction of travel and said mode of transportation.

12. The computer system of claim 10 wherein said method comprises:

correlating said rate of travel and said direction of travel to geographical information in a database; and

identifying a likely mode of travel using said geographical information.

13. The computer system of claim 10 wherein said method comprises:

accessing a plurality of rates of travel and a plurality of directions of travel that are calculated using a plurality of positions and times;

maintaining an historical record comprising said plurality of rates of travel and said plurality of directions of travel; and

providing content based on said user-specific information and said historical record.

14. The computer system of claim 13 wherein said method comprises sampling said plurality of positions and times at periodic intervals.

15. The computer system of claim 10 wherein said method comprises:

calculating a prospective position for said wireless transceiver device using said rate of travel and said direction of travel; and

providing content based on said user-specific information and said prospective position.

16. The computer system of claim 10 wherein said providing content comprises providing a targeted advertisement relevant to said rate of travel and said direction of travel.

17. The computer system of claim 10 wherein said user-specific information comprises address book information.

18. The computer system of claim 10 wherein said user-specific information comprises calendar information.

19. A method of targeting services according to information derived from a wireless transceiver device, said method comprising:

accessing rate-based information comprising a rate of travel of said wireless transceiver device;

accessing direction-based information comprising a direction of travel of said wireless transceiver device;

accessing user-specific information resident in a memory unit located on said wireless transceiver device;

identifying a likely mode of transportation using said rate of travel; and

sending a message identifying a service appropriate to said user-specific information, said direction of travel and said mode of transportation.

20. The method as recited in claim 19 comprising:

maintaining an historical record for said wireless transceiver device, said historical record comprising said rate-based information and said direction-based information received at different times; and

sending a message identifying a service appropriate to said user-specific information, said mode of transportation and said historical record.

21. The method as recited in claim 19 comprising:

calculating a prospective position for said wireless transceiver device using said rate of travel and said direction of travel; and

sending a message identifying a service appropriate to said user-specific information, said mode of transportation and said prospective position.

22. The method as recited in claim 19 wherein said identifying a likely mode of transportation comprises using geographical information in a database to identify said likely mode of transportation.

23. The method as recited in claim 19 wherein said user-specific information comprises address book information.

24. The method as recited in claim 19 wherein said user-specific information comprises calendar information.